ABSTRACT
This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to collect data in the study, the researcher used questionnaires, interviews and observation in collecting data. The data collected was analysed in tables using percentages and frequencies. Hypothesis was also tested using chisquare from data analysis the following findings came up:
(i)Close-up have adequate facilitates competent staffs
(ii)They render high quality services to consumers
(iii)They consider the welfare and satisfaction of customers in running the company.
The major problem confronting close-up is that they don’t have enough transport and storage facilities. Based on the above findings, the researcher recommends that;
i)The provision of adequate warehouse and reservation centres for these entertainments service facilities.
ii)The provision of adequate transportation facilities to help make available these service to the consumers who need them.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Content
CHAPTER ONE
Introduction
Background of the Study
Statement of problems
Research Objective
Significance and need for the study
Scope of the Study
CHAPTER TWO
Review of Related Literature
Meaning of Advertising
Purpose of Advertising
Categories of product Advertising
Perception process in advertising
Advertising and product positioning
Advertising and competition among Toothpaste firms
CHAPTER THREE
Summary of finds, Recommendation and Conclusion
Summary of findings
Recommendation
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 02). The Place Of Advertising In Motivating Consumer Brand Preference Of Toothpaste (a Case Study Of Close Up).. ProjectStoc.com. Retrieved 02, 2013, from https://projectstoc.com/read/900/the-place-of-advertising-in-motivating-consumer-brand-preference-of-toothpaste-a-case-study-of-close-up
"The Place Of Advertising In Motivating Consumer Brand Preference Of Toothpaste (a Case Study Of Close Up)." ProjectStoc.com. 02 2013. 2013. 02 2013 <https://projectstoc.com/read/900/the-place-of-advertising-in-motivating-consumer-brand-preference-of-toothpaste-a-case-study-of-close-up>.
"The Place Of Advertising In Motivating Consumer Brand Preference Of Toothpaste (a Case Study Of Close Up).." ProjectStoc.com. ProjectStoc.com, 02 2013. Web. 02 2013. <https://projectstoc.com/read/900/the-place-of-advertising-in-motivating-consumer-brand-preference-of-toothpaste-a-case-study-of-close-up>.
"The Place Of Advertising In Motivating Consumer Brand Preference Of Toothpaste (a Case Study Of Close Up).." ProjectStoc.com. 02, 2013. Accessed 02, 2013. https://projectstoc.com/read/900/the-place-of-advertising-in-motivating-consumer-brand-preference-of-toothpaste-a-case-study-of-close-up.
- Related Works
- Impact Of Strategic Planning On Organizational Productivity; Eastern Region (a Case Study Of The Nigerian Bottling Company Plc)
- Strategies For Managing Stress And Frustration Among Business Managers (a Survey Of Diamond Bank In Enugu Metropolis)
- Pricing Strategy In A Competitive Business Environment (a Case Study Of S.p.d.c. Delta State Warri)
- Crisis Management In Nigeria Local Government (a Case Study Of Enugu North L.g.a)
- The Growth Of Business Education In Some Selected Higher Institution In Enugu Metropolis
- Influence Of Staff Training And Development On Operations Of Non Governmental Organization (a Case Study Of Anammco Enugu)
- Managing Rural Development Through Industrialization (a Case Study Of Agwu Local Government Area)
- Petroleum Distribution In Enugu State Problem And Solutions
- The Role Of Trade Fairs In Business Development: A Case Study Of Enugu International Trade Fair
- The Practice Of Staff Selection And Induction In Union Bank Of Nigeria Plc (a Case Study Of Union Bank Of Nigeria Plc)