ABSTRACT
The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents using the questionnaire. After a critical analysis of the data collected, the hypothesis, were tested using analysis with the aid of statistical product and service solution (SPSS) packaging and the following hypothesis were realized there is a relationship between product packaging and the consumer buying preference of a products. Moderating factors to regulate the relationship between packaging and consumer buying preferences of business firm based on these findings, the following were recommended product packaging should be look upon as a cost tool or a production problem. Again product should be lease with user of their product package so as to enable them know when there is need for improvement.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Abstract
Table of Content
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study:……………………
1.2 Statement of Problem:………………………….
1.3 Objective of the Study:…………………………….
1.4 Research Question/Hypothesis:………………..
1.5 Significance of the Study:………………………
1.6 Scope of the Study:……………………………….
1.7 Operational Functions of Terms:………………….
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction:…………………………….
2.2 The Concept of Product:…………………
2.2.1 Basic Characteristics of Product:………
2.2.2 The Role of a Product:……………………
2.3 The Concept of Product Packaging as a Marketing Tools:…….
2.4 Importance of Product Packaging as a Marketing Tool
2.5 The Promotion Product Packaging Function
2.5.1 The Promotion Function Power Packaging could be use to give Production favourable
2.5.2 The Protective Function
2.6 Product Requirement
2.6.1 The Distributors Requirement
2.6.2 Consumer Requirement
2.6.3 The Legal Requirements
2.7 Problem of Product Packaging
2.8 Criticisms of product Packaging
2.9 Performance Measures.
CHAPTER THREE
3.1 Research Methodology
3.2 Population of the Study
3.4 Sample Size Technology
3.5 Research Instrument
3.6 System of Data Analysis
3.7 Method of Ensuring Validiaty
3.8 Research Design
3.9 Data Collection Method
CHAPTER FOUR
4.1 Data Presentation and Analysis
4.2 Questionnaire Administration
CHAPTER FIVE
5.1 Summary, Conclusion and recommendation
5.2 Conclusion
5.3 Recommendation
References
Appendix
Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 10). Influence Of Product Packaging On Consumer Buying Preference (a Case Study Of Aba Metropolis).. ProjectStoc.com. Retrieved 10, 2016, from https://projectstoc.com/read/8051/influence-of-product-packaging-on-consumer-buying-preference-a-case-study-of-aba-metropolis-7480
"Influence Of Product Packaging On Consumer Buying Preference (a Case Study Of Aba Metropolis)." ProjectStoc.com. 10 2016. 2016. 10 2016 <https://projectstoc.com/read/8051/influence-of-product-packaging-on-consumer-buying-preference-a-case-study-of-aba-metropolis-7480>.
"Influence Of Product Packaging On Consumer Buying Preference (a Case Study Of Aba Metropolis).." ProjectStoc.com. ProjectStoc.com, 10 2016. Web. 10 2016. <https://projectstoc.com/read/8051/influence-of-product-packaging-on-consumer-buying-preference-a-case-study-of-aba-metropolis-7480>.
"Influence Of Product Packaging On Consumer Buying Preference (a Case Study Of Aba Metropolis).." ProjectStoc.com. 10, 2016. Accessed 10, 2016. https://projectstoc.com/read/8051/influence-of-product-packaging-on-consumer-buying-preference-a-case-study-of-aba-metropolis-7480.
- Related Works
- Marketing Of Hotel Services In Enugu Metropolis A Case Study Of Mac – Davos Hotel Enugu
- Market Acceptability Of Locally Made Cosmetics Products (beauty Aids) In Nigeria, A Case Study Of Female Consumers In Enugu Urban
- The Role Of Product Advertising On Sales Volume Of Companies
- Marketing Of Hotel Services In Nigeria (a Case Study Of Mac – Davos Hotel Enugu)
- Promotion Strategies For The Marketing Of Educational Services In Enugu (a Case Study Of (esut) Enugu State University Of Science And Technology)
- Promotion As A Strategic Instrument In The Marketing Of Malt Drinks (a Study Of Guinness Nigeria Plc, Enugu Metropolis)
- Application Of Marketing Concept In Marketing Of Hair Dressing Services
- Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu)
- The Effect Of Cost Control In Nigeria Breweries
- An Indepth Study Of On The Brand Switching Behavior Of Malt Drink Consumer In Enugu State From 2005 -2010