ABSTRACT
The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. The primary data was collected from the respondents using the questionnaire. After a critical analysis of the data collected, the hypothesis, were tested using analysis with the aid of statistical product and service solution (SPSS) packaging and the following hypothesis were realized there is a relationship between product packaging and the consumer buying preference of a products. Moderating factors to regulate the relationship between packaging and consumer buying preferences of business firm based on these findings, the following were recommended product packaging should be look upon as a cost tool or a production problem. Again product should be lease with user of their product package so as to enable them know when there is need for improvement.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Abstract
Table of Content
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study:……………………
1.2 Statement of Problem:………………………….
1.3 Objective of the Study:…………………………….
1.4 Research Question/Hypothesis:………………..
1.5 Significance of the Study:………………………
1.6 Scope of the Study:……………………………….
1.7 Operational Functions of Terms:………………….
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction:…………………………….
2.2 The Concept of Product:…………………
2.2.1 Basic Characteristics of Product:………
2.2.2 The Role of a Product:……………………
2.3 The Concept of Product Packaging as a Marketing Tools:…….
2.4 Importance of Product Packaging as a Marketing Tool
2.5 The Promotion Product Packaging Function
2.5.1 The Promotion Function Power Packaging could be use to give Production favourable
2.5.2 The Protective Function
2.6 Product Requirement
2.6.1 The Distributors Requirement
2.6.2 Consumer Requirement
2.6.3 The Legal Requirements
2.7 Problem of Product Packaging
2.8 Criticisms of product Packaging
2.9 Performance Measures.
CHAPTER THREE
3.1 Research Methodology
3.2 Population of the Study
3.4 Sample Size Technology
3.5 Research Instrument
3.6 System of Data Analysis
3.7 Method of Ensuring Validiaty
3.8 Research Design
3.9 Data Collection Method
CHAPTER FOUR
4.1 Data Presentation and Analysis
4.2 Questionnaire Administration
CHAPTER FIVE
5.1 Summary, Conclusion and recommendation
5.2 Conclusion
5.3 Recommendation
References
Appendix
Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 10). Influence Of Product Packaging On Consumer Buying Preference (a Case Study Of Aba Metropolis).. ProjectStoc.com. Retrieved 10, 2016, from https://projectstoc.com/read/8051/influence-of-product-packaging-on-consumer-buying-preference-a-case-study-of-aba-metropolis-7480
"Influence Of Product Packaging On Consumer Buying Preference (a Case Study Of Aba Metropolis)." ProjectStoc.com. 10 2016. 2016. 10 2016 <https://projectstoc.com/read/8051/influence-of-product-packaging-on-consumer-buying-preference-a-case-study-of-aba-metropolis-7480>.
"Influence Of Product Packaging On Consumer Buying Preference (a Case Study Of Aba Metropolis).." ProjectStoc.com. ProjectStoc.com, 10 2016. Web. 10 2016. <https://projectstoc.com/read/8051/influence-of-product-packaging-on-consumer-buying-preference-a-case-study-of-aba-metropolis-7480>.
"Influence Of Product Packaging On Consumer Buying Preference (a Case Study Of Aba Metropolis).." ProjectStoc.com. 10, 2016. Accessed 10, 2016. https://projectstoc.com/read/8051/influence-of-product-packaging-on-consumer-buying-preference-a-case-study-of-aba-metropolis-7480.
- Related Works
- Marketing Of Life Assurance Policies In Nigeria Problems And Prospects
- The Effect Of Globalization On Industry In Nigeria A Case Study Of Magnum Trust Bank Plc
- The Effect Of Exchange Rate Fluctuation On Imported Goods In Nigeria (a Case Study Of Toyota Nigeria Limited, Lagos
- The Effect Of Segmentation In The Target Marketing Of Nbl Plc In Enugu State
- The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)
- The Role Of Personal Selling In The Marketing Of Computer In Enugu State
- An Evaluation Of Product Positioning Strategies In The Consumer Products Industry In Nigeria (a Case Study Of Unilever Nigeria Plc Enugu)
- The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis
- Assessment Of The Impact Of Consumer Protection Agencies In Abia State: A Study Of Cpc And Nafdac
- Factors Influencing Consumer Brand Preference Of Packaged Water Products In Enugu Metropolis (a Case Study Of Aqua Rapha Packaged Water)