Abstract
This study investigated the impact of new product development on the performance of an organization using Grand Malt, which is a product of SABMiller situated at Onitsha in Anambra State as a case study. A total of 100 respondents were investigated using the cross-sectional survey research methodof data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that new product development results in customer satisfaction and also brings about customer loyalty and these result inincreased volume of sales and organization’s profit margin. Also, it revealed that profit and customer satisfaction are the basic reason why a firm may develop a new product. It was equally discovered that Lack of distinctive advantages in product performance and price or Initial overestimation of the target market which will result in low demand can lead to a new product’s failure in the market.
Based on these findings, the researcher hereby recommends, among others, that organizations should use consumer behaviour to create a marketing strategy. Once this is done, it is most likely theirmessages will be delivered to the correct target market, resulting in an end sale of a product. The paper adds to the research on sources of new product competitive advantage in developing countries. It also underlines the need to focus on different dimensions of NP competitive advantage, rather than approaching it from a holistic perspective. The paper further underlines that organizations should focus on long-term results of NPD, such as NP customer performance, rather than solely focusing on short-term financial results.
CHAPTER ONE
Introduction
1.1 Background of the Study
1.2 Statement of the problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
1.7 Operational Definition of terms
1.8 Limitations of the Study.
1.9 Organization of the Study
1.10 Brief History of Grand Malt
CHAPTER TWO
Review of Related Literature
2.0 Introduction
2.1 The Meaning, Definition and Characteristics of a Product
2.2 Levels of a Product
2.3 Features and Benefits of Products
2.4 Classification of Products
2.5 New Product Development (NPD)
2.6 New Product Development Process
2.7 Product Management
2.8 Effect of New Product Development on the Performance of the Organization
2.9 The effect of Consumer Behaviour on New Product’s Success
2.10 Synergism and Marketing of New Product
2.11 Sources of new product ideas
2.12 Why Firms Develop New Products
2.13 Why Firms do not Develop New Products
2.13 Reasons why new products fail in the market
2.14 New Product Adoption Process
2.15 The effect of product characteristics on the rate of adoption
2.16 The Relevance of Grand Malt in Nigeria
2.17 Areas of Consideration for Improving New-Product Quality
CHAPTER THREE
Research Methodology
3.1 Introduction.
3.2 Scope of the Study
3.3 Selection of Data
3.4 Collection of Primary Data
3.5 Design and Administration of Questionnaire
3.6 Determination of Sample Size
3.7 Sampling Techniques
3.7 Operational Measures of Variables
3.8 Data Analysis Techniques
CHAPTER FOUR
Presentation and Analysis of Data
4.0 Introduction
4.1 Analysis of Demographic Variables
4.2 Demographic Variables of Respondents
4.3 Respondents view on Satisfaction with the quality of Grand Malt as a Product.
4.4 Discussion of Findings
CHAPTER FIVE
Summary, Conclusion and Recommendations
References
Appendix One
Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 10). New Product Development And Organizational Performance (study Of Grand Malt).. ProjectStoc.com. Retrieved 10, 2016, from https://projectstoc.com/read/8150/new-product-development-and-organizational-performance-study-of-grand-malt-545
"New Product Development And Organizational Performance (study Of Grand Malt)." ProjectStoc.com. 10 2016. 2016. 10 2016 <https://projectstoc.com/read/8150/new-product-development-and-organizational-performance-study-of-grand-malt-545>.
"New Product Development And Organizational Performance (study Of Grand Malt).." ProjectStoc.com. ProjectStoc.com, 10 2016. Web. 10 2016. <https://projectstoc.com/read/8150/new-product-development-and-organizational-performance-study-of-grand-malt-545>.
"New Product Development And Organizational Performance (study Of Grand Malt).." ProjectStoc.com. 10, 2016. Accessed 10, 2016. https://projectstoc.com/read/8150/new-product-development-and-organizational-performance-study-of-grand-malt-545.
- Related Works
- Promotion As A Strategic Instrument In The Sales Of Malt Drinks (a Case Study Of Guinness Nigeria Plc Enugu Metropolis)
- Product Planning And Distribution A Case Study Of Nigeria Bottling Company (nbc) Plc Enugu
- The Impact Of Sales Promotion In The Marketing Of Consumer Product (a Case Study Of Dangote Indomie Noddle)
- Consumer Protection And Drug Marketing In Nigeria (a Case Study Of Juhel Pharmaceutical Company Enugu)
- Pipeline Transportation And Its Significance To The Marketing Of Petroleum Products In Nigeria – A Case Study Of Nnpc Enugu And Port-harcourt
- An Account For The Low Productivity In Public Corporations In Nigeria. A Case Study Of National Electric Power Authority Nepa, Enugu Zoanl Office.
- Consumption Patterns And Preferences Switching Among Consumers From Foreign To Local Rice In Umuahia Metropolis Abia State, Nigeria
- Distress In Banking Sector How To Avert Future Occurrence
- Marketing Of Church Services (a Case Study Of Catholic Church In Enugu Metropolis)
- Impact Of Information Technology In Banking Industry (a Case Study Of All Stated Trust Bank Enugu)