ABSTRACT
The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.
The following findings were made in the course of the study.
Nigeria accepted that Internet promote international marketing
Nigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens international marketing, that Nigeria international marketing or marketers make use of Internet services and unfortunately, Nigeria is not yet highly connected to Internet.
TABLE OF CONTENT
The cover page
The title page
The approval page
Dedication
Acknowledgement
Table of content
List of table’s
Abstract
CHAPTER ONE:
INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research question
1.5 Hypotheses
1.6 Delimitation of the study
1.7 The significances of the study
1.9 Definition of terms
CHAPTER TWO
REVIEW OF LITERATURE
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 The design of the study
3.2 Area of study
3.3 The population of the study
3.4 The population of study
3.5 Instrument of data collection
3.6 Validation of instrument
3.7 Method of data collection
3.8 Method of data analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
CHAPTER FIVE
DISCUSSION AND CONCLUSION OF RESULT
5.1 Discussion of findings
5.2 Conclusion of the study
5.3 Recommendation
5.4 Implication of the findings
5.5 Suggestion for further studies
5.6 Limitation of the study
References
Appendices
LIST OF TABLE
Table 1: opinion on weather Internet promotes international marketing.
Table 2: preference of either traditional or Internet marketing methods.
Table 3: opinion on whether Internet quickens international marketing communication
Table 4: respondent opinion on whether internet is used by Nigeria international markets.
Table 5: opinion on whether Nigeria is highly connected to internet.
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 01). The Use Of Internet As A Communication Tool In International Marketing ( A Survey Of The Opinion Of Selected Computer –literates In Enugu Metropolis).. ProjectStoc.com. Retrieved 01, 2015, from https://projectstoc.com/read/6010/the-use-of-internet-as-a-communication-tool-in-international-marketing-a-survey-of-the-opinion-of-selected-computer-ndash-literates-in-enugu-metropolis-1922
"The Use Of Internet As A Communication Tool In International Marketing ( A Survey Of The Opinion Of Selected Computer –literates In Enugu Metropolis)." ProjectStoc.com. 01 2015. 2015. 01 2015 <https://projectstoc.com/read/6010/the-use-of-internet-as-a-communication-tool-in-international-marketing-a-survey-of-the-opinion-of-selected-computer-ndash-literates-in-enugu-metropolis-1922>.
"The Use Of Internet As A Communication Tool In International Marketing ( A Survey Of The Opinion Of Selected Computer –literates In Enugu Metropolis).." ProjectStoc.com. ProjectStoc.com, 01 2015. Web. 01 2015. <https://projectstoc.com/read/6010/the-use-of-internet-as-a-communication-tool-in-international-marketing-a-survey-of-the-opinion-of-selected-computer-ndash-literates-in-enugu-metropolis-1922>.
"The Use Of Internet As A Communication Tool In International Marketing ( A Survey Of The Opinion Of Selected Computer –literates In Enugu Metropolis).." ProjectStoc.com. 01, 2015. Accessed 01, 2015. https://projectstoc.com/read/6010/the-use-of-internet-as-a-communication-tool-in-international-marketing-a-survey-of-the-opinion-of-selected-computer-ndash-literates-in-enugu-metropolis-1922.
- Related Works
- Gender Issues In Advertising Impact And Application
- The Negative Impact Of Internet In The Lives Of Nigerian Youths (a Study Of Institute Of Management And Technology (imt) Enugu
- Television Tobacco Adverts And Teenage Smoking Habit: ( A Survey Of Youths In Owerri Municipality
- The Role Of Public Relations In Enhancing Customers Satisfaction In A Government Parastatals
- Effect Of Television Viewing On The Moral Behaviour Of Nigerian Children: (a Study Of Gaius Benton Schools)
- The Use Of Audio-visual Technology In School Libraries And Students’ Academic Performance: A Case Study Of International Early Learning Center/dorothy International Secondary School, Aba.
- A Term Paper Work On Oko Community In Anambra State
- The Impact Of The Press In Shaping Nigerian Political Structure A Case Study Of Enugu State
- Langauage Problems In Nigeria Broadcast Media
- The Impact Of Government Ownership And Control Of Anambra Broadcasting Service (radio) On Media Objectivity.