ABSTRACT
One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function.
Four research objectives and three hypothesis formed the basis of this work. and the library research and sample survey methods of research were used in this study. Among nine(9) questionnaires sent out, they were all duly completed and returned.
The textual, tabular and simple percentage modes of presentation were use in analyzing, presenting and interpreting the gathered data.
It was found out that Pubic Relations Officers are partially involved in policy and decision making of the company. It was also observed that top management in the organization places Public Relations functions on the middle management level. The study also revealed that Public Relations professional are employed to man their Public Relations Department. The study further showed that Public Relations Officers are not placed on the same pedestal with other principal departments.
It is based on these observations that the researcher recommended that top managements in the organization should endeavour to place Public Relations function at the top management level as well as include Public Relations Officers in policy and decision making.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Table of contents
Abstract
Chapter one
Introduction
1.1 Background of the study
1.2 Statement of the research problem
1.3 Objectives of the study
1.4 Significant of the study
1.5 Research question
1.6 Research hypothesis
1.7 Definition of terms
1.8 Assumptions
1.9 Limitation of the study
References
Chapter two
Review of Literature
2.1 Sources of literature
2.2 The Review
2.3 Summary of Literature Review
References
Chapter Three
Methodology
3.1 Research Method
3.2 Research Design
3.3 Research Sample
3.4 Measuring Instrument
3.5 Data Collection
3.6 Data Analysis
3.7 Expected Result
References
Chapter Four
Data Analysis and Results
3.1 Data Analysis
3.2 Results
3.3 Discussion
References
Chapter Five
Summary and Recommendations for further Studies
3.1 Summary
3.2 Recommendations
Bibliography
Appendix
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CITE THIS WORK
(2014, 11). The Attitude Of Top Management Towards Public Relations Function (a Case Study Of Anamco Plc., Enugu).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4210/the-attitude-of-top-management-towards-public-relations-function-a-case-study-of-anamco-plc-enugu-5340
"The Attitude Of Top Management Towards Public Relations Function (a Case Study Of Anamco Plc., Enugu)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4210/the-attitude-of-top-management-towards-public-relations-function-a-case-study-of-anamco-plc-enugu-5340>.
"The Attitude Of Top Management Towards Public Relations Function (a Case Study Of Anamco Plc., Enugu).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4210/the-attitude-of-top-management-towards-public-relations-function-a-case-study-of-anamco-plc-enugu-5340>.
"The Attitude Of Top Management Towards Public Relations Function (a Case Study Of Anamco Plc., Enugu).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4210/the-attitude-of-top-management-towards-public-relations-function-a-case-study-of-anamco-plc-enugu-5340.
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