The Attitude Of Top Management Towards Public Relations Function (a Case Study Of Anamco Plc., Enugu)

 ABSTRACT

Four research objectives and three hypothesis formed the basis of this work.  and the library research and sample survey methods of research were used in this study.  Among nine(9) questionnaires sent out, they were all duly completed and returned.

The textual, tabular and simple percentage modes of presentation were use in analyzing, presenting and interpreting the gathered data.

It was found out that Pubic Relations Officers are partially involved in policy and decision making of the company.  It was also observed that top management in the organization places Public Relations functions on the middle management level.  The study also revealed that Public Relations professional are employed to man their Public Relations Department.  The study further showed that Public Relations Officers are not placed on the same pedestal with other principal departments.

It is based on these observations that the researcher recommended that top managements in the organization should endeavour to place Public Relations function at the top management level as well as include Public Relations Officers in policy and decision making.

Title page

Approval page

Dedication

Acknowledgement

Table of contents

Abstract

Introduction

References

Review of Literature

References

Methodology

References

Data Analysis and Results

References

Summary and Recommendations for further Studies

Bibliography

Appendix