ABSTRACT
This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample.
The study uses the questionnaire as a survey method for the collection of data from the sample and population. The sample percentage model is adopted in vesting collected data.
The research reveals that Television Tobacco adverts reinforces the habit of youths towards tobacco. It shows that a combination of TV, Interpersonal and Mass Communication, Influence group activities tremendously.
TABLE OF CONTENT
COVER PAGE I
TITLE PAGE II
APPROVAL PAGE III
CERTIFICATION IV
DEDICATION V
ABSTRACT VI
ACKNOWLEDGEMENT VII
CHAPTER ONE
INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY 4
1.2 STATEMENT OF THE RESEARCH PROBLEM 5
1.3 OBJECTIVES OF THE STUDY 6
1.4 SIGNIFICANCE OF THE STUDY 7
1.5 RESEARCH QUESTION 8
1.6 RESEARCH HYPOTHESIS 8
1.7 CONCEPTUAL AND OPERATIONAL DEFINITION 9
1.8 ASSUMPTIONS 10
1.9 LIMITATION OF THE STUDY 11
REFERENCES 12
CHAPTER TWO
REVIEW OF THE LITERATURE 13
2.1 SOURCES OF LITERATURE 13
2.2 THE LITERATURE REVIEW 13
2.3 SUMMARY OF LITERATURE REVIEW 20
REFERENCES
CHAPTER THREE
METHODOLOGY 27
3.1 RESEARCH METHOD 27
3.2 RESEARCH DESIGN 28
3.3 RESEARCH SAMPLE 29
3.4 MEASURING INSTRUMENT 29
3.5 DATA COLLECTION 30
3.6 DATA ANALYSIS 32
3.7 EXPECTED RESULTS 32
REFERENCES 33
CHAPTER FOUR
DATA ANALYSIS AND RESULTS 34
4.1 RESULTS AND DISCUSSION 43
CHAPTER FIVE
SUMMARY, RECOMMENDATIONS AND CONCLUSION FURTHER STUDY
5.1 SUMMARY 47
5.2 RECOMMENDATIONS FOR FURTHER STUDY 48
BIBLIOGRAPHY 50
APPENDIX 53
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CITE THIS WORK
(2014, 11). Television Tobacco Adverts And Teenage Smoking Habit: ( A Survey Of Youths In Owerri Municipality.. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4727/television-tobacco-adverts-and-teenage-smoking-habit-a-survey-of-youths-in-owerri-municipality-9671
"Television Tobacco Adverts And Teenage Smoking Habit: ( A Survey Of Youths In Owerri Municipality." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4727/television-tobacco-adverts-and-teenage-smoking-habit-a-survey-of-youths-in-owerri-municipality-9671>.
"Television Tobacco Adverts And Teenage Smoking Habit: ( A Survey Of Youths In Owerri Municipality.." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4727/television-tobacco-adverts-and-teenage-smoking-habit-a-survey-of-youths-in-owerri-municipality-9671>.
"Television Tobacco Adverts And Teenage Smoking Habit: ( A Survey Of Youths In Owerri Municipality.." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4727/television-tobacco-adverts-and-teenage-smoking-habit-a-survey-of-youths-in-owerri-municipality-9671.
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