ABSTRACT
This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastiatls
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGMENT V
ABSTRACT VI
TABLE OF CONTENT VII
CHAPTER ONE INTRODUCTION
1.1 THE HISTORY OF NIGERIAN AIRWAYS 7
1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS 8
1.3 STATEMENT OF RESEARCH PROBLEM 10
1.4 OBJECTIVES OF THE STUDY 12
1.5 SIGNIFICANCE OF THE STUDY 13
1.6 RESEARCH QUESTIONS 14
1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15
1.8 DEFINITION OF TERMS –CONCEPTUAL 16
1.9 DEFINITION OF TERMS OPERATIONAL 17
1.10 ASSUMPTION 18
1.11 LIMITATIONS OF THE STUDY 18
CHAPTER TWO
2.1 THE ORIGIN AND CONCEPT OF
PUBLIC RELATIONS 20
2.2 THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20
2.3 CORPORATE PUBLICS 24
2.4 CORPORATE IMAGE 31
2.5 SOCIAL RESPONSIBILITY 34
2.6 THE PUBLIC RELATIONS PRACTITIONER 38
2.7 SUMMARY OF LITERATURE REVIEW 40
CHAPTER THREE
3.1 RESEARCH METHOD 43
3.2 RESEARCH DESIGN 43
3.3 POPULATION AND SAMPLE 44
3.4 MEASURING INSTRUMENT 44
3.5 ANALYSIS 46
CHAPTER FOUR 47
CHAPTER FIVE
5.1 SUMMARY 62
5.2 RECOMMENDATIONS 63
5.3 CONCLUSION 65
BIBLIOGRAPHY 67
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Role Of Public Relations In Building Corporate Image.. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885
"The Role Of Public Relations In Building Corporate Image." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885>.
"The Role Of Public Relations In Building Corporate Image.." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885>.
"The Role Of Public Relations In Building Corporate Image.." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885.
- Related Works
- The Role Of Radio And Television In Rural Development
- An Analysis Of Newspaper Readership Pattern Among The Youths (a Case Study Of I.m.t Students)
- Impact Of Information And Communication Technology (ict) On Radio News Reporting (a Study Of Altantic Fm Uyo)
- Impact Of Television Advertising In Promoting The Sales Of Mtn Products In Enugu Metropolis
- The Role Of Esbs Radio On Rural Development Of Obuoffia Awkunanaw In Nkanu West L.g.a. A Case Study Of Enugu State Broadcasting Service
- The Effectiveness Of Radio In Educating Nigerian Women On Immunization A Case Study Of Oru-east L.g.a Of Imo State)
- Influence Of News Censorship On The Performance Of Media Houses In Nigeria (a Study Of Nasarawa Broadcasting Service, Lafia)
- Impact Of Nigerian Television Authority (nta) Enugu Commercials On Consumer Demand For Malta Guinness
- The Use Of State Broadcast Media As Propaganda Machinery By State Government
- The Effects Of Media Programme On Rural Development (a Case Study Of Esbs, Nu Oha Programme