ABSTRACT
This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastiatls
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGMENT V
ABSTRACT VI
TABLE OF CONTENT VII
CHAPTER ONE INTRODUCTION
1.1 THE HISTORY OF NIGERIAN AIRWAYS 7
1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS 8
1.3 STATEMENT OF RESEARCH PROBLEM 10
1.4 OBJECTIVES OF THE STUDY 12
1.5 SIGNIFICANCE OF THE STUDY 13
1.6 RESEARCH QUESTIONS 14
1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15
1.8 DEFINITION OF TERMS –CONCEPTUAL 16
1.9 DEFINITION OF TERMS OPERATIONAL 17
1.10 ASSUMPTION 18
1.11 LIMITATIONS OF THE STUDY 18
CHAPTER TWO
2.1 THE ORIGIN AND CONCEPT OF
PUBLIC RELATIONS 20
2.2 THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20
2.3 CORPORATE PUBLICS 24
2.4 CORPORATE IMAGE 31
2.5 SOCIAL RESPONSIBILITY 34
2.6 THE PUBLIC RELATIONS PRACTITIONER 38
2.7 SUMMARY OF LITERATURE REVIEW 40
CHAPTER THREE
3.1 RESEARCH METHOD 43
3.2 RESEARCH DESIGN 43
3.3 POPULATION AND SAMPLE 44
3.4 MEASURING INSTRUMENT 44
3.5 ANALYSIS 46
CHAPTER FOUR 47
CHAPTER FIVE
5.1 SUMMARY 62
5.2 RECOMMENDATIONS 63
5.3 CONCLUSION 65
BIBLIOGRAPHY 67
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Role Of Public Relations In Building Corporate Image.. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885
"The Role Of Public Relations In Building Corporate Image." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885>.
"The Role Of Public Relations In Building Corporate Image.." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885>.
"The Role Of Public Relations In Building Corporate Image.." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885.
- Related Works
- The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-up Bottling Company In Enugu Metropolis)
- The Role Of Broadcast Media As An Instrument For Combating Maladministration In Governance In Nigeria
- The Role Of Television In Political Persuasion A Case Study Of Nta Kaduna
- The Role Of Public Relations In Enhancing Customers Satisfaction In A Government Parastatals
- The Role Of Radio And Inter-personal Communication In Eradication Of Malaria In Nigeria
- Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State
- The Influence Of Mass Media On Children Mental Development
- Practical Importance Of Social Philosophy To Mass Communication Student
- The Role Of Radio In Democratic Society (a Case Study Of Enugu North Local Government Area)
- The Role Of Radio In Mobilising Women For Politics In Nigeria