ABSTRACT
This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastiatls
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGMENT V
ABSTRACT VI
TABLE OF CONTENT VII
CHAPTER ONE INTRODUCTION
1.1 THE HISTORY OF NIGERIAN AIRWAYS 7
1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS 8
1.3 STATEMENT OF RESEARCH PROBLEM 10
1.4 OBJECTIVES OF THE STUDY 12
1.5 SIGNIFICANCE OF THE STUDY 13
1.6 RESEARCH QUESTIONS 14
1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15
1.8 DEFINITION OF TERMS –CONCEPTUAL 16
1.9 DEFINITION OF TERMS OPERATIONAL 17
1.10 ASSUMPTION 18
1.11 LIMITATIONS OF THE STUDY 18
CHAPTER TWO
2.1 THE ORIGIN AND CONCEPT OF
PUBLIC RELATIONS 20
2.2 THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20
2.3 CORPORATE PUBLICS 24
2.4 CORPORATE IMAGE 31
2.5 SOCIAL RESPONSIBILITY 34
2.6 THE PUBLIC RELATIONS PRACTITIONER 38
2.7 SUMMARY OF LITERATURE REVIEW 40
CHAPTER THREE
3.1 RESEARCH METHOD 43
3.2 RESEARCH DESIGN 43
3.3 POPULATION AND SAMPLE 44
3.4 MEASURING INSTRUMENT 44
3.5 ANALYSIS 46
CHAPTER FOUR 47
CHAPTER FIVE
5.1 SUMMARY 62
5.2 RECOMMENDATIONS 63
5.3 CONCLUSION 65
BIBLIOGRAPHY 67
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Role Of Public Relations In Building Corporate Image.. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885
"The Role Of Public Relations In Building Corporate Image." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885>.
"The Role Of Public Relations In Building Corporate Image.." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885>.
"The Role Of Public Relations In Building Corporate Image.." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4581/the-role-of-public-relations-in-building-corporate-image-8885.
- Related Works
- The Effects Of Tobacco Advertising On Youths (a Case Study Of Students Of Institute Of Management And Technology)
- Comparative Analysis Of Media Reportage Of Foreign And Local Football League In Some Selected Nigeria Newspaper
- Feedback Mechanism As A Tool In Determining Programming (a Case Study Of Esbs 2 Fm) Enugu.
- The Role Of Radio In Democratic Society (a Case Study Of Enugu North Local Government Area)
- The Negative Impact Of Internet In The Lives Of Nigerian Youths (a Study Of Institute Of Management And Technology (imt) Enugu
- An Analysis Of Newspaper Readership Pattern Among The Youths (a Case Study Of I.m.t Students)
- The Role Of Television In The Political Mobilization Of Rural Areas In Nigeria (as Case Study Of Njikoka Local Government Area)
- The Impact Of Radio Broadcasting In Improving The Educational System In Nigeria (a Study Of Esbs/imt Poly-air Programme)
- The Impact Of Communication On The Organizational Efficiency In Nepa Enugu.
- Communication Imbalance Exist In The Coverage Of Rural And Urban News By Nigerian Newspapers