The Effect Of Public Relations On Consumer Relations (a Case Study Of Phcn, Enugu)

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The study set out further to know how the various Power Holding Company of Nigeria, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researches and hypothesis out of which three received support while one did not receive support. Moreover, the history of Power Holding Company of Nigeria Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Power Holding Company of Nigeria Enugu.

Title page          ii

Approval page         iii

Dedication         iv

Acknowledgement        v

Abstract          vi

Table of Contents        vii

Chapter One

Introduction      

1.1 Background of the study       1

1.2 The Origin of Power Holding Company of Nigeria  10

1.3 Statement of Research Problem    12

1.4 Objectives of the study       14

1.5 Research Questions        16

1.6 Research Hypothesis       17

1.7 Significance of the study      18

1.8 Conceptual and Operational Definitions   19  

1.9 Assumptions        22

1.10 Limitation of the study      23

CHAPTER TWO: 

LITERATURE REVIEW   

The Origin and Concept of Public Relations  24

2.0 The place of public relation in an organization  28

2.1 Corporate Public       32

2.2 Corporate Image       35

2.3 Social Responsibility       38

2.4 The Public Relation Practitioners     42

2.5 Summary of Literature Review     45

CHAPTER THREE: 

RESEARCH DESIGN AND METHODOLOGY 

3.1 Research Design        48

3.2 Population and Sample      49

3.3 Measuring Instrument      50

3.4 Method of Data Analysis      50

CHAPTER FOUR: 

DATA AND PRESENTATION 

4.1 Data Analysis and Interpretation    52

4.2 Tests of Hypothesis and Interpretations   56

4.3 Test of Hypothesis and Interpretation   64 

CHAPTER FIVE: 

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS 

5.1 Summary of Findings       66

5.2 Conclusion         70

5.3 Recommendations       72

Bibliography

Appendix