Abstract
The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.
TABLE OF CONTENTS
Title page- - - - - - - - - - - -i
Declaration- - - - - - - - - - - -ii
Certification - - - - - - - - - - - -iii
Dedication- - - - - - - - - - - -iv
Acknowledgements- - - - - - - - - - -v
Table of contents - - - - - - - - - - -vi
List of tables- - - - - - - - - - - -viii
Abstract - - - - - - - - - - - -ix
The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.
TABLE OF CONTENTS
Title page- - - - - - - - - - - -i
Declaration- - - - - - - - - - - -ii
Certification - - - - - - - - - - - -iii
Dedication- - - - - - - - - - - -iv
Acknowledgements- - - - - - - - - - -v
Table of contents - - - - - - - - - - -vi
List of tables- - - - - - - - - - - -viii
Abstract - - - - - - - - - - - -ix
CHAPTER ONE: INTRODUCTION
1.1 Background of the study- - - - - - - - - -1
1.2 Statement of the Problems- - - - - - - - -6
1.3 Purpose /Objective of the study- - - - - - - - -6
1.4 Research questions- - - - - - - - - -7
1.5 Scope of the study- - - - - - - - - -7
1.6 Significance of the study- - - - - - - - -7
1.7 Operational definition of Significance terms- - - - - - -8
1.1 Background of the study- - - - - - - - - -1
1.2 Statement of the Problems- - - - - - - - -6
1.3 Purpose /Objective of the study- - - - - - - - -6
1.4 Research questions- - - - - - - - - -7
1.5 Scope of the study- - - - - - - - - -7
1.6 Significance of the study- - - - - - - - -7
1.7 Operational definition of Significance terms- - - - - - -8
CHAPTER TWO
REVIEW OF LITERATURE
2.1 Introduction- - - - - - - - - - -9
2.2 Review of concepts- - - - - - - - - -9
2.3 Review of related studies- - - - - - - - - 22
2.4 Theoretical Framework- - - - - - - - - -23
2.5 Summary- - - - - - - - - - - -23
REVIEW OF LITERATURE
2.1 Introduction- - - - - - - - - - -9
2.2 Review of concepts- - - - - - - - - -9
2.3 Review of related studies- - - - - - - - - 22
2.4 Theoretical Framework- - - - - - - - - -23
2.5 Summary- - - - - - - - - - - -23
CHAPTER THREE
RESEARCH METHOD
3.1 Introduction- - - - - - - - - - -25
3.2 Research design- - - - - - - - - - -25
3.3 Population of study- - - - - - - - - -26
3.4 Sampling Technique/sample size- - - - - - - -26
3.5 Description of research instrument- - - - - - - -27
3.6 Validity of data gathering instrument- - - - - - - -27
3.7 Method of data collection- - - - - - - - -27
3.8 Method of data analysis- - - - - - - - - -28
RESEARCH METHOD
3.1 Introduction- - - - - - - - - - -25
3.2 Research design- - - - - - - - - - -25
3.3 Population of study- - - - - - - - - -26
3.4 Sampling Technique/sample size- - - - - - - -26
3.5 Description of research instrument- - - - - - - -27
3.6 Validity of data gathering instrument- - - - - - - -27
3.7 Method of data collection- - - - - - - - -27
3.8 Method of data analysis- - - - - - - - - -28
CHAPTER FOUR
DATA PRESENTATION AND DISCUSSION OF FINDINGS
4.1 Introduction - - - - - - - - - - -29
4.2 Data presentation and analysis- - - - - - - - -29
4.3 Discussions of findings- - - - - - - - - -37
DATA PRESENTATION AND DISCUSSION OF FINDINGS
4.1 Introduction - - - - - - - - - - -29
4.2 Data presentation and analysis- - - - - - - - -29
4.3 Discussions of findings- - - - - - - - - -37
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction- - - - -- - - - - - -41
5.2 Summary of findings- - - - - - - - - -41
5.3 Conclusions - - - - - - - - - - -42
5.4 Recommendations- - - - - - - - - -42
5.5 Suggestions for further studies- - - - - - - - -43
References- - - - - - - - - - - -44
Appendix 1- - - - - - - - - - - -46
Appendix 2- - - - - - - - - - - -47
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction- - - - -- - - - - - -41
5.2 Summary of findings- - - - - - - - - -41
5.3 Conclusions - - - - - - - - - - -42
5.4 Recommendations- - - - - - - - - -42
5.5 Suggestions for further studies- - - - - - - - -43
References- - - - - - - - - - - -44
Appendix 1- - - - - - - - - - - -46
Appendix 2- - - - - - - - - - - -47
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 02). Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes.. ProjectStoc.com. Retrieved 02, 2016, from https://projectstoc.com/read/7252/influence-of-advertising-messages-on-caritas-university-undergraduates-rsquo-patronage-of-goodmorning-cornflakes-1646
"Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes." ProjectStoc.com. 02 2016. 2016. 02 2016 <https://projectstoc.com/read/7252/influence-of-advertising-messages-on-caritas-university-undergraduates-rsquo-patronage-of-goodmorning-cornflakes-1646>.
"Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes.." ProjectStoc.com. ProjectStoc.com, 02 2016. Web. 02 2016. <https://projectstoc.com/read/7252/influence-of-advertising-messages-on-caritas-university-undergraduates-rsquo-patronage-of-goodmorning-cornflakes-1646>.
"Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes.." ProjectStoc.com. 02, 2016. Accessed 02, 2016. https://projectstoc.com/read/7252/influence-of-advertising-messages-on-caritas-university-undergraduates-rsquo-patronage-of-goodmorning-cornflakes-1646.
- Related Works
- The Role Of Broadcast Media In Mobilizing Women For Political Participation
- The Role Of The Media In The Political Development Of Nigeria
- The Effectiveness Of Public Relation In A Financial Establishment (a Case Study Of Isuofia Community Bank)
- Cultural Influence Of Foreign Programme In Broadcasting (a Case Study Of ‘channel O’ Programme On Enugu Residents)
- An Analysis Of The Impact Of Television In The Campaign Against Early Marriage: A Case Study Of Oyi Local Government Area
- The Influence Of Mass Media On Children Mental Development
- An Assessment Of The Influence Of Nollywood On Youth Behaviour (a Study Of Imt Students)
- Impact Of The Electronic Media In The Economic Development Of Nigeria (a Case Study Of Enugu State Broadcasting Service Enugu)
- Newspaper Readership Pattern Among Nigerian Youths. (a Case Study Of Imt Students)
- Effect Of Military Ditatorship On The Nigeria Mass Media