ABSTRACT
The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square techniques was adopted in the testing of hypothesis. the following finding were made, one that there is no distributor enough and some of the problem include marketing research and also that customer have a pleasant view towards the product. It is also discovered that 70% of people like Golden morn while 20% did not agree.
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE:
1.1 Introduction
1.2 Statement of problem.
1.3 Objectives of study
1.4 Research question
1.5 Formulation of hypotheses
1.6 Significance of the study
1.7 Scope of the study.
1.8 Definition of terms.
CHAPTER TWO
2.1 Overview of marketing
2.2 The promotional mix
2.3 Overview of marketing
2.4 The promotional mix
2.4.1 Advertising
2.4.2 Personal selling
2.4.3 Publicity to PR
2.4.4 Direct marketing
Event to experiences
2.5 Nature and importance of marketing promotion
2.6 The Promotional objectives
2.7 The impact of Promotion on marketing
CHAPTER THREE
DESIGN OF THIS STUDY OR RESEARCH METHODOLOGY
3.0 Research methodology
3.1 Sources of data
3.2 Population of study
3.3 Determination of sample size
3.4 Sampling technique
3.5 Research instrument used.
3.6 Reliability and validation of research instrument
3.7 Questionnaire allocation and administration
3.8 Method of data treatment and analysis
3.9 Limitation of the study
CHAPTER FOUR
4.0 PRESENTATION ANALYSIS AND INTERPRETATION OF DATA
4.1 Presentation of analysis of data
4.2 Testing of hypothesis.
CHAPTER FIVE
5.0 Summary OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of findings.
5.2 Recommendation
5.3 Conclusion
Bibliography
Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/5232/the-impact-of-promotional-activities-on-the-marketing-of-golden-morn-product-in-enugu-metropolis-a-study-of-ogbete-main-market-enugu-6450
"The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/5232/the-impact-of-promotional-activities-on-the-marketing-of-golden-morn-product-in-enugu-metropolis-a-study-of-ogbete-main-market-enugu-6450>.
"The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/5232/the-impact-of-promotional-activities-on-the-marketing-of-golden-morn-product-in-enugu-metropolis-a-study-of-ogbete-main-market-enugu-6450>.
"The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/5232/the-impact-of-promotional-activities-on-the-marketing-of-golden-morn-product-in-enugu-metropolis-a-study-of-ogbete-main-market-enugu-6450.
- Related Works
- The Impact Of Personal Selling In The Marketing Of Beverages In Enugu State (a Case Study Of Milo Product Of Nestle Nigeria Plc)
- Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu)
- Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis).
- Strategies For Introducing A New Product In The Market (a Case Study Of Fanta Lemon Of Coca-cola Company In Enugu Metropolis)
- Improving Customer Services Levels In Services Industries, Through The Application Of The Marketing Concept (a Case Study Of Ibeto Photographic Colour Laboratory Enugu)
- Market Interest Rates And Commercial Bank Profitability: (a Case Study Of First Bank Of Nigeria Plc (2000 – 2004)
- The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council)
- The Role Of Advertising In Motivating Consumer Brand Preference For Beverages In Nigeria (a Case Study Of Bournvita Of Cadbury Nigeria Plc)
- The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis
- Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu)