ABSTRACT
The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square techniques was adopted in the testing of hypothesis. the following finding were made, one that there is no distributor enough and some of the problem include marketing research and also that customer have a pleasant view towards the product. It is also discovered that 70% of people like Golden morn while 20% did not agree.
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE:
1.1 Introduction
1.2 Statement of problem.
1.3 Objectives of study
1.4 Research question
1.5 Formulation of hypotheses
1.6 Significance of the study
1.7 Scope of the study.
1.8 Definition of terms.
CHAPTER TWO
2.1 Overview of marketing
2.2 The promotional mix
2.3 Overview of marketing
2.4 The promotional mix
2.4.1 Advertising
2.4.2 Personal selling
2.4.3 Publicity to PR
2.4.4 Direct marketing
Event to experiences
2.5 Nature and importance of marketing promotion
2.6 The Promotional objectives
2.7 The impact of Promotion on marketing
CHAPTER THREE
DESIGN OF THIS STUDY OR RESEARCH METHODOLOGY
3.0 Research methodology
3.1 Sources of data
3.2 Population of study
3.3 Determination of sample size
3.4 Sampling technique
3.5 Research instrument used.
3.6 Reliability and validation of research instrument
3.7 Questionnaire allocation and administration
3.8 Method of data treatment and analysis
3.9 Limitation of the study
CHAPTER FOUR
4.0 PRESENTATION ANALYSIS AND INTERPRETATION OF DATA
4.1 Presentation of analysis of data
4.2 Testing of hypothesis.
CHAPTER FIVE
5.0 Summary OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of findings.
5.2 Recommendation
5.3 Conclusion
Bibliography
Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/5232/the-impact-of-promotional-activities-on-the-marketing-of-golden-morn-product-in-enugu-metropolis-a-study-of-ogbete-main-market-enugu-6450
"The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/5232/the-impact-of-promotional-activities-on-the-marketing-of-golden-morn-product-in-enugu-metropolis-a-study-of-ogbete-main-market-enugu-6450>.
"The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/5232/the-impact-of-promotional-activities-on-the-marketing-of-golden-morn-product-in-enugu-metropolis-a-study-of-ogbete-main-market-enugu-6450>.
"The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/5232/the-impact-of-promotional-activities-on-the-marketing-of-golden-morn-product-in-enugu-metropolis-a-study-of-ogbete-main-market-enugu-6450.
- Related Works
- Public Relation Activities In Tertairy Institutions In Enugu State (a Cast Study Of Enugu State University Of Science And Technology Enugu State (esut)
- The Impact Of Advertising In The Marketing Of Hotel Services In Enugu Metropolis A Case Study Of Zodiac Hotel Ltd
- The Impact Of New Product Development On Sales Volumes (a Case Study Of Peugeot Automobile Nigeria Limited Kaduna)
- The Impact Of Product Differentiation Strategy On Sales Performance Of Communication Firm. ( A Case Study Of Glo Nig. Ltd)
- Promotional Strategy In A Service Industry (a Case Study Of Afribank Plc Enugu)
- The Effect Of Advertising On Consumer Preference Patterns For Malt Drinks In Enugu Metropolis (a Comparative Study Of Guinness Malta And Amsted Malta)
- The Effectiveness Of Physical Distribution Of Charis Satchet Water In Enugu Metropolis (a Case Study Of Ej Collince Company)
- The Importance Of Distribution System In The Marketing Of Consumer Goods (a Case Study Of Cadbury Nigeria Plc)
- An Appraisal Of Sales And Distribution Management In Eif Oil Plc
- The Importance Of Marketing Research To New Product Development (a Case Study Of Seven-up Bottling Company Lagos)