ABSTRACT
This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.
To examine certfically the level of awareness generated to find out the medium through which the awareness was created.
The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis.
The sample size was determine using Topmans formula. Random sampling and pilot survey was also conducted in determining the sample size.
Based on this the following hypothesis was formulated
Ho The century II Advert used by First bank of Nigeria does not generate consumer awareness of the campaign services.
The century II Advert used by First bank
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACTS
TABLE OF CONTENT
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVE OF THE STUDY
1.4 HYPOTHESIS FORMULATION
1.5 SIGNIFICANCE OF THE STUDY
1.6 SCOPE OF THE STUDY
1.7 DEFINITION OF TERMS
CHAPTER TWO
LITERATURE REVIEW
2.1 OVERVIEW OF ADVERTISING
2.2 ADVERTISING OBJECTIVES
2.3 TYPES OF ADVERTISING
2.4 EVALUATION OF ADVERTISING EFFECTIVENESS31
2.5 OVERVIEW OF CONSUMER BEHAVIOUR
2.6 The ROLE OF CONSUMER BEHAVIOUR IN MARKETING
2.7 EFFECT OF ADVERTISING ON THE BEHAVIOUR OF FIRST BANK CUSTOMERS
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 SOURCES OF DAT
3.2 POPULATION OF STUDY
3.3 SAMPLE SIZE DETERMINATION
3.4 DESIGN OF QUESTIONNAIRE
3.5 QUESTIONNAIRE ADMINISTRATION
3.6 METHOD OF DATA ANALYSIS
3.7 LIMITATIONS OF THE STUDY
CHAPTER FOUR
DATA PRESENTATION ANALYSIS
4.1 DATA PRESENTATION ANALYSIS
4.2 TESTING OF HYPOTHESIS
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1 SUMMARY OF FINDINGS
5.2 RECOMMENDATIONS
5.3 CONCLUSION
BIBLIOGRAPHY
APPENDIX
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). An Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour (a Case Study Of First Bank Of Nigeria Okpara Avenue Century Ii Advert Campaign).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1358/an-evaluation-of-the-effectiveness-of-advertising-in-changing-consumer-behaviour-a-case-study-of-first-bank-of-nigeria-okpara-avenue-century-ii-advert-campaign
"An Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour (a Case Study Of First Bank Of Nigeria Okpara Avenue Century Ii Advert Campaign)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1358/an-evaluation-of-the-effectiveness-of-advertising-in-changing-consumer-behaviour-a-case-study-of-first-bank-of-nigeria-okpara-avenue-century-ii-advert-campaign>.
"An Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour (a Case Study Of First Bank Of Nigeria Okpara Avenue Century Ii Advert Campaign).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1358/an-evaluation-of-the-effectiveness-of-advertising-in-changing-consumer-behaviour-a-case-study-of-first-bank-of-nigeria-okpara-avenue-century-ii-advert-campaign>.
"An Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour (a Case Study Of First Bank Of Nigeria Okpara Avenue Century Ii Advert Campaign).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1358/an-evaluation-of-the-effectiveness-of-advertising-in-changing-consumer-behaviour-a-case-study-of-first-bank-of-nigeria-okpara-avenue-century-ii-advert-campaign.
- Related Works
- The Efficacy Of Sales Promotion In The Marketing Of Consumer Product (a Case Study Of Nigeria Bolting Company Plc Warri, Delta State)
- The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council)
- The Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products In Anambra State (a Case Study Of Onitsha Metropolis)
- Application Of Marketing Strategies For Improving Banking Operation (case Study Of Afribank Plc Enugu)
- Effective Marketing Strategies For Colour Photo Processing Services (a Case Study Of Jonatex Ultra Modern Colour Lab Nkpor
- The Impact Of Advertising On The Marketing Of Banking Services (a Case Study Of Micro Finance Bank Oko)
- The Role Of Product Advertising On Sales Volum Of Companies (a Case Study Of Nbl)
- The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu)
- Attitude Of Nigerians Towards Made In Nigeria Wrappers (a Case Study Of Oko Women)
- Public Relation Techniques For Marketing Air Transport Services In Nigeria (a Case Study Of Executive Air Line Service)