ABSTRACT
This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments to be employed and they are as: Questionnaires, oral interview and personal observation. The study, was interested in knowing individual motive, well being of the consumers and interested in the patronage that can be handled in relation to store image enhancement. There are many factors that assists consumers in making decisions and these factors are: social, political or Economical in nature. The store as an important facilitating factor which can influence consumer decision to patronize certain fast food outlets.
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vii
Table of contents ix
CHAPTER ONE
1.1 Background to the study 1
1.2 Statement of the problem 4
1.3 Objectives of the study 6
1.4 Hypothesis formulation 7
1.5 Significance of the study 8
1.6 Scope of the study 10
1.7 Definition of terms 11
CHAPTER TWO
2.0 Literature review 13
2.1 an overview of retailing 13
2.2 Overview of stores image 15
2.3 What is customers/consumer –
Patronage 17
2.4 Overview of fast food outlet 20
2.5 Factors affecting customer/consumer patronage 20
2.6 Impact of stores image on consumer patronage 25
2.7 Impact of stores image on consumer patronage of fast food outlet 28
2.8 Consumers patronage of chitis fast food 29
CHAPTER THREE
3.1 Research methodology 35
3.2 Population of the study 35
3.3 Determination of sample size 36
3.4 Sampling techniques 37
3.5 Research instruments used 38
3.6 Method of data treatment –
And analysis 38
3.7 Limitations of the study 41
CHAPTER FOUR
4.0 presentation, analysis and interpretation of data presentation and analysis of data 52
4.1 Test of hypothesis 67
CHAPTER FIVE
5.0 Summary of the findings, recommendations and conclusion
6.0 5.1 summary of findings 76
5.2 Recommendations 77
5.3 Conclusion 80
Bibliography 82
Appendix 83
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu.. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5285/influence-of-stores-image-on-consumer-patronage-of-fast-food-outlets-of-chitis-company-enugu-9457
"Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5285/influence-of-stores-image-on-consumer-patronage-of-fast-food-outlets-of-chitis-company-enugu-9457>.
"Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu.." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5285/influence-of-stores-image-on-consumer-patronage-of-fast-food-outlets-of-chitis-company-enugu-9457>.
"Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu.." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5285/influence-of-stores-image-on-consumer-patronage-of-fast-food-outlets-of-chitis-company-enugu-9457.
- Related Works
- The Problems And Prospects Of Marketing Petroleum Products In Nigeria (a Case Study Of Nnpc Nigeria)
- The Impact Of Information And Computer Technology Ict On The Marketing Of Automobile Products In Nigeria (a Case Of Mercedes Benz Anammco Limited Enugu)
- Consumer Protection And Drug Marketing In Nigeria A Case Study Of Juhel Pharmaceutical Company Enugu
- Strategies For Introducing A New Product In The Market (a Case Study Of Encristo Phamaceuticals Limited In Umuahia Metropolis).
- Marketing Of Family Planning Services In Enugu Urban
- Marketing Of Accounting Service In Enugu Urban (a Case Study Of Union Bank Plc)
- Marketing Research As A Tool For Increased Profitability (a Case Study Of Nigerian Bottling Company Enugu)
- Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria
- The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis
- Consumer Protection And Drug Marketing In Nigeria (a Case Study Of Juhel Pharmaceutical Company Enugu)