The Marketing Mix Application In The Marketing Of Places Rentals Services In Ikeja Metropolis

 INTRODUCTION 

Places rentals has developed an excellent crop skilled and counteous permanent staff with continuous training in the area of customer service which results in the efficiency and versatility contributes to the successful gosling of clients events. Entertainment services rendering in the ikeja context recently. As a result of this the production and subsequent consumption of its service have bot been quite encouraging, as the people have not fully understood t6he relevance of such services to their solid life. 

The role of marketing as the entertainment services company like places rentals tend to be vary complex and broad. In view of the fact that some gap exists between the producers and final consumers of these entertainment services and due to the service wide area of coverage there exists in elaborate and complex marketing organization for these service most of the problem associated with the marketing of entertainment services spring from their condition of production and  nature of demand. The flow of these service from their production to the market requires some preparation and processing as those services have to pass many hands and retain operations. 

It is to be noted that most of these entertainment services consumed in Ikeja area are products within Ikeja metropolis by places rentals and due to the fact that they are still at their growth stage during which they experience rapid market acceptance and substantial profit improvement, such emphasis gave been given to the production, stage and marketing of these services so as to maintain and better still increase their market share. 

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