Locational Factors Influencing The Marketing Of Financial Service In Lagos And Aba Markets

Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks.

This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences.

The study  was done using survey research design with questionnaires  as they key instrument for collecting primary data. A total of 100 and 200 banks customers and  officials questionnaires respectively were duly completed and analyzed based on the analysis of the generated data formulation hypothesis were tested   at 95% level of significance using 2 test of profit.

The under listed constitute some of due major finding of the study management of bank have special  preference for large markets like Lagos and Aba for their branch locations.  Manketing activities of banks in these  large markets are dieted at protecting and expanding their stream of revenues un these areas banks in both market describes the nature of their banking business in terms of the product service they offer and their. I.T power  of product continues product service innovations and improvements banks should always invest heavily in information technology to remain relevant and profitable.  As banks must to open branches in these market it is appropriate for bank  to make their customer defendant on them and gain their trust and confidence

 

Cover page

Title page

Certification 

Dedication 

Acknowledgement

Table of contents 

CHAPTER ONE

Introduction 

1.1  Background   of the study

1.2  Statement of the study

1.3  Objective of study

1.4  Research question

1.5  Formulation of hypotheses 

1.6  Scope and limitation of the study

1.7  Significance of study

     Reference

CHAPTER TWO 

2.1   Theatrical background 

2.2   Marketing concept 

2.3   Banking customer consider in selecting their banks

2.3.1Location factor in influencing marketing of financial service in Lagos and Aba market

CHAPTER THREE

3.0  Research  methodology

3.1  Types of data

3.2  Research design 

3.3  Research instrument 

3.4  Pre-test of questionnaires

3.5  Determination of population

3.6  Questionnaires administration 

3.7  Responses rate.

CHAPTER FOUR

4.1  Preamble 

4.2  Data analysis profile of banks official 

4.3  Data analysis for banks customer 

4.4  Test hypothesis/ research question

CHAPTER FIVE  

Summary of finding recommendation 

5.1  Summary of findings

5.2  Recommendations

5.3  Conclusion

      Bibliography 

      Appendixes