ABSTRACT
The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public.
The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of time; Also, the methodology adopted for this research includes the area of study, population, sample and sampling techniques, method of data collection, instrument used for the data collection, validation of the instrument data analysis and techniques. It is evidenced that GLO NIG LTD has implement product differentiation as a strategy to effectively achieve pre-determined objective of customer satisfaction on sales performance of communication firm (GLO NIG LTD).
After much consideration to the leads to operation of business and considering the environment forces came out with the following suggestions that will help to solve some of the obstacles the organization is facing.
TABLE OF CONTENT
Title Page………………………………………………………………………………………i
Approval Page…………………………………………………………………………………ii
Dedication …………………………………………………………………………………….iii
Declaration Page……………………………………………………………………………...iv
Acknowledgement………………………………………………………………………… iv-v
Abstract……………………………………………………………………………………......vi
Table of Content…………………………………………………………………… …..vii -viii
CHAPTER ONE
1.0 Introduction…………………………………………………………………………….1
1.1 Background of the study…………………………………………………………… 2
1.2 Statement of the Problem……………………………………………………………2
1.3 Objectives of the study………………………………………………………………3
1.4 Statement of Hypothesis…………………………………………………………… 3
1.5 Significance of the study…………………………………………………………….4
1.6 Scope and limitations of the study…………………………………………………4
1.7 Brief History of Glo………………………………………………………………… 4-6
1.8 Definition of Terms…………………………………………………………………..6
CHAPTER TWO
2.0 Literature Review……………………………………………………………………7
2.1.0 Definition of Marketing Mix…………………………………………………………8
2.1.1 Product………………………………………………………………………………8-9
2.1.2 Price………………………………………………………………………………….9
2.1.3 Promotion……………………………………………………………………………9-11
2.1.4 Place…………………………………………………………………………………12
2.2 Conceptual Meaning of Product…………………………………………………..12
2.3 Classification of Product……………………………………………………………13-16
2.4 Stages in New product Development…………………………………………….16-17
2.5 Meaning of Product Strategies……………………………………………………18-29
2.6 Origin of Product Strategies………………………………………………………29-32
2.7 Product Differentiation Strategies………………………………………………32-34
2.8 Criticisms of Product Strategies……………………………………………… ...34-35
CHAPTER THREE
3.0` Research Methodology…………………………………………………………36
3.1. Population Sampling Sizes …………………………………………..…………36..
3.2 Instruments use for collecting data …………………………………………….36
3.3 validation of Instrument ………………………………………………………….37.
3.4 Administrative of instrument …………………………………………………….37
3.5 Statistical Techniques used ……………………………………………………..37-38
CHAPTER FOUR
4.0 Data Presentation an Analysis…………………………………………………39-41
4.1 Proof of Hypothesis ……………………………………………………………...43-46.
CHAPTER FIVE
5.0 Summary of Findings, Conclusion & Recommendation………………………….47
5.1 Summary of Findings…………………………………………………………….47
5.2 Conclusion…………………………………………………………………………47
5.3 Recommendations………………………………………………………………..47-49
Bibliography……………………………………………………………………….50-51
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Impact Of Product Differentiation Strategy On Sales Performance Of Communication Firm. ( A Case Study Of Glo Nig. Ltd).. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3047/the-impact-of-product-differentiation-strategy-on-sales-performance-of-communication-firm-a-case-study-of-glo-nig-ltd-8989
"The Impact Of Product Differentiation Strategy On Sales Performance Of Communication Firm. ( A Case Study Of Glo Nig. Ltd)." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3047/the-impact-of-product-differentiation-strategy-on-sales-performance-of-communication-firm-a-case-study-of-glo-nig-ltd-8989>.
"The Impact Of Product Differentiation Strategy On Sales Performance Of Communication Firm. ( A Case Study Of Glo Nig. Ltd).." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3047/the-impact-of-product-differentiation-strategy-on-sales-performance-of-communication-firm-a-case-study-of-glo-nig-ltd-8989>.
"The Impact Of Product Differentiation Strategy On Sales Performance Of Communication Firm. ( A Case Study Of Glo Nig. Ltd).." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3047/the-impact-of-product-differentiation-strategy-on-sales-performance-of-communication-firm-a-case-study-of-glo-nig-ltd-8989.
- Related Works
- Impact Of Product Pricing On Organizational Effectiveness (a Case Of Nigerian Breweries Plc. Aba)
- The Role Of Public Relations In Improving Nigeria International Trade: A Case Study Of Eleganza Plastic Industry Onitsha
- The Determination Impact Of Advertising In Marketing Of Blue Omo Detergents In Enugu
- Marketing Of Diary Product In Enugu Metropolis (a Case Study Of Fan Milk Nigeria Plc)
- Impact Of Marketing Research In Small Scale Company (case Study Of Bianca Cosmetics, Enugu)
- The Effectiveness Of Integrated Marketing Communications In The Marketing Of Bank Product In Enugu State, (a Case Study Of Standard Trust Bank P.l.c)
- Impact Of Advertising In New Product Development (a Case Study Of Etisalat Nigeria Plc)
- The Effectiveness Of Public Relations Practices In The Oil Sector (a Case Study Of African Petroleum’s Plc)
- Promotion As A Strategic Instrument In The Marketing Of Malt Drinks (a Study Of Guinness Nigeria Plc, Enugu Metropolis)
- Problems And Prospects Of Marketing In Small-scale Business In Nigeria (a Case Study Of Aqua Rapha, God’s Healing Water In Enugu)