The Need For Improved Customer Services In The Banking Industry (a Case Study Of Union Bank Of Nigeria Enugu Main Branch)

ProjectStoc - 78 pages 1131 views Project Diploma/Degree/Masters Level Business Management ₦3500 Naira ($9.21 USD)

This is a Premium work, paid access only

Register/Login to Access Full Work

ABSTRACT

The business organization operates in an environment and through its interactions with the various elements of this environment, it justifies its existence. The customers is the essences of business. The business organizaiton is expected to continually to satisfy it customer hence this work gets out to investigate the need for improved customer services in the banking industry with particular reference to union  Bank of Nigeria PLC
The method applied in this study is a combination of content analysis and survey research the data were sources through both instrument used availed the research the opportunity to have a first hand information.
The method applied in this study is a combination of   content analysis and survey research the data were sources through both primary and secondary sources  and the instrument used availed the research the opportunity to have a first hand information.
The unit of analysis Union Bank of Nigeria  PLC Garden Avenue branch and social artifacts   , and the data collected from the units are presented in tables and analyzed using chi-square (x2) method.
Among he major finding of this research work including that the dissatisfaction experience by customers is due to the inefficiency of the bank staff there is a relationship between improved service delivery and bank efficiency and bank profitability.
But owing to the limitation encountered further studies should be carried out to service between two banks operating with the country      
  
TABLE OF CONTENT
Title page
Approval page
Dedication.
Acknowledgement 
Abstract
Table content 
List of table

CHAPTER ONE
INTRODUCTION
1.1 Background of study.
1.2 Statements of problem.
1.3 Purpose of study
1.4 Scope of the study
1.5 Research hypothesis  
1.6 Significance of the study
1.7 limitation of the study 
1.8 Definition of terms
    References

CHAPTER TWO
REVIEW OF RELATED LITERATURE 
2.1 The concept of marketing of banking service
2.2 Dynamism and marketing of commercial banks service 
2.3 Customers service strategies and   policies 
2.4 Factors influencing bank service
2.5 Management banks density communication socio-economic factor government control
2.6 Performance appraisal 
2.7 Motivation 
2.8 Problems of marketing of bank service 
    Reference 

CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Research design 
3.2 Area of the study
3.3 Population of the study size
3.4 Instrument for data collection
3.5 Validation of the instrument
3.6 Reliability of the instrument
3.7 Method of data collection
3.8 Method of data analysis
    Reference 
 
CHAPTER FOUR 
DATA PRESENTATION & ANALYSIS 
4.1 Presentation and analysis of data
4.2 Testing  
4.3 Summary of result
    Reference

CHAPTER FIVE
DISCUSSION RECOMMENDATION AND CONCLUSION 
5.1 Discussion of result and findings
5.2 Conclusion
5.3 Implication of the research finding
5.4 Recommendations
5.5 Suggestions for further research
    Bibliography
    Appendix
    Appendix 2
    References

Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes

CITE THIS WORK

(2013, 04). The Need For Improved Customer Services In The Banking Industry (a Case Study Of Union Bank Of Nigeria Enugu Main Branch).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1471/the-need-for-improved-customer-services-in-the-banking-industry-a-case-study-of-union-bank-of-nigeria-enugu-main-branch
"The Need For Improved Customer Services In The Banking Industry (a Case Study Of Union Bank Of Nigeria Enugu Main Branch)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1471/the-need-for-improved-customer-services-in-the-banking-industry-a-case-study-of-union-bank-of-nigeria-enugu-main-branch>.
"The Need For Improved Customer Services In The Banking Industry (a Case Study Of Union Bank Of Nigeria Enugu Main Branch).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1471/the-need-for-improved-customer-services-in-the-banking-industry-a-case-study-of-union-bank-of-nigeria-enugu-main-branch>.
"The Need For Improved Customer Services In The Banking Industry (a Case Study Of Union Bank Of Nigeria Enugu Main Branch).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1471/the-need-for-improved-customer-services-in-the-banking-industry-a-case-study-of-union-bank-of-nigeria-enugu-main-branch.

Connect with Us