ABSTRACT
This research was conducted to investigate the problems militating against retailing institutions in Nigeria with emphasis on City Gift Supermarket, Enugu.
The problem investigated are competitions inferior goods, high rate, inefficient shop keeping and mismanagement of funds, poor merchandise planning inadequate control system and high price of goods and insurance of price changes.
The method of investigation adopted were interview and questionnaires, for collecting primary data and information for the study. Secondary sources were also collected for secondary data and information chi-square (X2) method of the data analysis and significance testing was used while percentage were described by the data collected.
The result of the findings is that a retailing business of City Gift Supermarket, Enugu has not been operating with satisfactory profit due to mismanagement problems and many other reasons. The conditions needed is that most retailing establishment including, City Gift Supermarket, Enugu in Nigeria has problems and losses due to mismanagement, high process, poor merchandising planning and inefficient shop-keeper. The following recommendations were being made to ameliorate the condition of City Gift Supermarket.
Finally, they should employ efficient personnel to keep and manage the merchadise so as to plan and control adequately.
Their prices should be reviewed from time to time to be in consonance with market price and also confortable arrangement will be made for customers shopping. This is not all, high quality goods should be stocked so that customers will contain a required loyalty for the shop. The shop should also operate less tender pricing to more customers.
Goods should also be fancifully displayed so that window stopper will become the actual buyers.
Above all there should be a good persuasive in house salesperson who can use persuasive tactic to achieve volume sales for City Gift Supermarket, Enugu.
TABLE OF CONTENTS
Title Page
Certification
Dedication
Acknowledgment
Abstract
Table of Contents
CHAPTER ONE:
INTRODUCTION
1.1 The Background of the Study
1.2 The Statement of the Problem
1.3 The Economic Impact of City Gift Supermarket, Enugu
1.4 The Importance of the Study
1.5 Definition of the Term
1.6 References
CHAPTER TWO:
LITERATURE REVIEW
2.1 The Concept of Retailing
2.2 The Impact of Retailing
2.3 Challenges Facing Retail Business in Nigeria
2.4 The Prosper of Retailing Business
2.5 Summary
2.6 References
CHAPTER THREE:
CONCLUSION
3.1 Data Presentation
3.2 Analysis of the Data
3.3 Recommendation
3.4 Conclusion
3.5 References
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 04). The Role Of Retailing Business In The Development Of Nigeria Economy (a Case Study Of City Gift Supermarket Enugu).. ProjectStoc.com. Retrieved 04, 2013, from https://projectstoc.com/read/1460/the-role-of-retailing-business-in-the-development-of-nigeria-economy-a-case-study-of-city-gift-supermarket-enugu
"The Role Of Retailing Business In The Development Of Nigeria Economy (a Case Study Of City Gift Supermarket Enugu)." ProjectStoc.com. 04 2013. 2013. 04 2013 <https://projectstoc.com/read/1460/the-role-of-retailing-business-in-the-development-of-nigeria-economy-a-case-study-of-city-gift-supermarket-enugu>.
"The Role Of Retailing Business In The Development Of Nigeria Economy (a Case Study Of City Gift Supermarket Enugu).." ProjectStoc.com. ProjectStoc.com, 04 2013. Web. 04 2013. <https://projectstoc.com/read/1460/the-role-of-retailing-business-in-the-development-of-nigeria-economy-a-case-study-of-city-gift-supermarket-enugu>.
"The Role Of Retailing Business In The Development Of Nigeria Economy (a Case Study Of City Gift Supermarket Enugu).." ProjectStoc.com. 04, 2013. Accessed 04, 2013. https://projectstoc.com/read/1460/the-role-of-retailing-business-in-the-development-of-nigeria-economy-a-case-study-of-city-gift-supermarket-enugu.
- Related Works
- Motivation And Management Development In A Business Organization (a Case Study Of Anammco)
- Man-power Training As An Aid To Management In Business Enterprises (a Case Study Of Emenite Nigeria Limited Enugu)
- Entrepreneurial Development And Its Impact In Our Economy (a Case Study Of Ebonyi State)
- Effect Of Manpower Development And Training On Workers Performance (a Case Study Of Nbc 9th Mile, Enugu)
- The Economic Effect Of Unemployment On The Nigeria Economy (a Case Study Of Nnewi North L.g.a. In Anambra State)
- Difference In Wages And Salaries Structure In The Nigeria Economic (a Case Study Of Unth Healty Sector)
- The Implication Of Privatization On Nigeria Economy (a Case Study Of Nigeria National Petroleum Company Nnpc)
- Availability Of Office Equipment And Its Effect On Office Workers Productivity In Kaduna Polytechnic
- The Management And Administrative Effects And Mean Of Creating Awareness On Radio And Television For Beverages [a Case Study Of Milo Food Drinks]
- The Role Of Small Scale Enterprises In The Growth Of The Nigerian Economy (a Case Study Of Enugu North Local Government Area Enugu State Nigeria)