This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization.this study was carried out in mass media org...
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Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. T...
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This research work critically examined on challenges facing nigeria media establishment, faced with different organs of the media such as the radio, television, newspaper, etc. i narrowe...
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This study of gate-keeping and how media ownership affects it follows the tradition of lewin (1947), white (1950) and swider (1967). it will reveal that as a concept, gate-keeping hold great p...
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The essence of this research work was to evaluation of the role of the interne in elevating communication efficiency in nigeria. it is not an attempt to know whether or not the internet has pe...
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The aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.in the chapter one we make a research on the conflict between the ijaw and itesekiri of warri metropo...
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From all indications, it has become obvious that the mass media has a great role to play i...
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The study deals with the analysis of the role of the nigerian press in the democratic struggle in nigeria. the research method used was the survey method, with the questionnaires a...
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Introduction: advertising is a powerful and persuasive machine. it is an exciting, dynamic and fully challenging enterprise. it is a subject that cannot be ignored in our day-to-day life; infact “...
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This study was carried out wit the sole objective of determining the appraisal of development communication as a tool for national development. in tackling this study, the researcher identifie...
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