INTRODUCTION
Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It
is a subject that cannot be ignored in our day-to-day life; infact world without advertisement is a bleak world” Awake 1988 Pg 1-6.
Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do
without. He or she is exposed to several kinds of advertising messages right from the moment he wakes up in the morning until he goes back to
bed.Advertising is a form of mass communication that puts businesses in touch with consumers though paid, controlled, identifiable massages
that try to persuade the receiver to make a specific decision towards buying a product.Advertising has proved to be the cheapest and most successful means of making known goods and services in order to sell
them effectively. It is capable of influencing human behaviour towards the purchase of a particular product.
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Table of contents vi
Chapter one:
Introduction 1
1.1 Background of the study 1
1.2 Problem statement 6
1.3 Objectives of the study 8
1.4 Significance of the study 9
1.5 Research question 9
1.6 Research hypothesis 10
1.7 Definition of terms 11
1.8 Assumption 14
1.9 Limitation 15
Chapter two:
Literature review 16
2.1 Source of literature 16
2.2 Theoretical framework 25
Chapter three:
Research methodology 28
3.1 Research design/Method 28
3.2 research instrument 29
3.3 research sample 29
3.4 method of data collection 31
3.5 method of data analysis 32
Chapter four:
Data analysis and results 33
4.1 Introduction of data analysis 33
4.2 Research questions 37
4.3 Analysis of hypothesis 42
Chapter five:
Summary and recommendation 49
5.1 Summary 49
5.2 conclusion 52
5.3 recommendation 53
5.4 Appendixes 55
5.5 Bibliography 56
5.6 questionnaire 59
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 10). The Impact Of Testimonial Use On Advertising Effectiveness (a Case Study Of Kanu Nwankwo In Peak Milk Advertisment).. ProjectStoc.com. Retrieved 10, 2015, from https://projectstoc.com/read/6682/the-impact-of-testimonial-use-on-advertising-effectiveness-a-case-study-of-kanu-nwankwo-in-peak-milk-advertisment-2513
"The Impact Of Testimonial Use On Advertising Effectiveness (a Case Study Of Kanu Nwankwo In Peak Milk Advertisment)." ProjectStoc.com. 10 2015. 2015. 10 2015 <https://projectstoc.com/read/6682/the-impact-of-testimonial-use-on-advertising-effectiveness-a-case-study-of-kanu-nwankwo-in-peak-milk-advertisment-2513>.
"The Impact Of Testimonial Use On Advertising Effectiveness (a Case Study Of Kanu Nwankwo In Peak Milk Advertisment).." ProjectStoc.com. ProjectStoc.com, 10 2015. Web. 10 2015. <https://projectstoc.com/read/6682/the-impact-of-testimonial-use-on-advertising-effectiveness-a-case-study-of-kanu-nwankwo-in-peak-milk-advertisment-2513>.
"The Impact Of Testimonial Use On Advertising Effectiveness (a Case Study Of Kanu Nwankwo In Peak Milk Advertisment).." ProjectStoc.com. 10, 2015. Accessed 10, 2015. https://projectstoc.com/read/6682/the-impact-of-testimonial-use-on-advertising-effectiveness-a-case-study-of-kanu-nwankwo-in-peak-milk-advertisment-2513.
- Related Works
- The Role Of The Press In A Democracy (the Press In Perspective)
- The Impact Of Communication In Organisational Efficiency (a Case Study Of Nepa Zonal Office Enugu)
- Title Of The Research Work The Role Of Public Relations In Enhancing Customers’ Sati Station (a Case Study Of Nigerian Airways Enugu )
- Public Relation As A Tool For Enhancing Consumer Satisfaction (a Case Study Of Nigerian Airways)
- A Comparative Study On “the Importance Of Pidgin English In Broadcasting” (a Case Study Of The Esbs Enugu
- Influence Of News Censorship On The Performance Of Media Houses In Nigeria (a Study Of Nasarawa Broadcasting Service, Lafia)
- Evaluation Of The Role Of The Internet In Elevating Communication Efficiency In Nigeria
- The Role Of Mass Media In Crisis Resolution (a Case Study Of Ijaw/itsekiri Crisi)
- Influence Of Radio Ownership On Professional Journalism Practice
- The Role Of Television In The Campaign For Women Political Empowerment