ABSTRACT
This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization.
This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu.
The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television.
The research method that was used is Survey Method. Questionnaires were administered to NTA staff men, women and youth.
In order to achieve the objectives of the study, three hypothesis were formulated to guide the major activities of the study.
The following are the findings of the study:
1. Customers bring advertising to NTA Enugu.
2. NTA Enugu advertisement influences the customers and the advertising agencies / customers.
3. NTA Enugu generate a lot of revenue from such advertisements for their survival.
Based on the above findings, it was concluded that advertising is very vital in attracting viewers of television.
Based on the above conclusion, the authors recommended the following for improvement.
1. Advertising should be made more persuasive.
2. Advertising should also be made to be more product match.
3. Advertising should be made to be more creative and dynamic.
4. Efforts should concentrate on more research in advertising in terms of innovations that make advertising effective.
TABLE OF CONTENTS
Cover page
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose of the study/objectives
1.4 Significance of the study
1.5 Research questions
1.6 Research hypotheses
1.7 Conceptual and operational definition of terms.
1.8 Assumptions
1.9 Limitations of the study.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 Sources of literature.
2.2 Message generations.
2.3 Message evaluation and selection
2.4 Message execution
2.5 Evaluation advertising effectiveness
2.6 The review.
2.7 Summary of literature review.
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research method.
3.2 Research design
3.3 Research sample
3.4 Measuring instrument
3.5 Data collection
3.6 Data analysis
3.7 Expected results.
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 Data analysis
4.2 The test of hypothesis
4.3 Opinion of responses
4.4 Findings from data presentation and analysis
4.5 Discussions of findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary / Conclusion
5.2 Recommendations.
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 01). Advertising A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu).. ProjectStoc.com. Retrieved 01, 2016, from https://projectstoc.com/read/6889/advertising-a-survival-strategy-for-mass-media-organisation-a-case-study-of-nigeria-television-authority-nta-enugu-9117
"Advertising A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu)." ProjectStoc.com. 01 2016. 2016. 01 2016 <https://projectstoc.com/read/6889/advertising-a-survival-strategy-for-mass-media-organisation-a-case-study-of-nigeria-television-authority-nta-enugu-9117>.
"Advertising A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu).." ProjectStoc.com. ProjectStoc.com, 01 2016. Web. 01 2016. <https://projectstoc.com/read/6889/advertising-a-survival-strategy-for-mass-media-organisation-a-case-study-of-nigeria-television-authority-nta-enugu-9117>.
"Advertising A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu).." ProjectStoc.com. 01, 2016. Accessed 01, 2016. https://projectstoc.com/read/6889/advertising-a-survival-strategy-for-mass-media-organisation-a-case-study-of-nigeria-television-authority-nta-enugu-9117.
- Related Works
- Prevalence Of Illegal Practices In Advertising In Nigeria
- Advertising As A Source Of Revenue Generation To Broadcast Media Organization In Nigeria (a Study Of The Frcn, Enugu)
- The Role Of The Broadcasting Media In Uplifting The Educational System Of Enugu State. (a Case Study Of Enugu Metropolis )
- Adult Education
- Government Use Of Extra Legal Measures Against Media Practitioners A Case Study Of Sani Abacha Regime.
- The Impact Of Tv Advertising On The Marketing Of Gsm. Service In Enugu Metropolis (a Case Study Of Mint Plc)
- Social Media And Academic Performance Of Students In University Of Lagos
- An Appraisal Of Press Freedom In Nigeria Under Civilian Rule (a Case Study Of Olusegun Obasanjo Regime 1999 – 2004)
- The Role Of The Sun Newspaper Towards Nigeria Political Development.(a Study Of Caritas University Community)
- Impact Of Salt Fm Radio On Political Mobilization Of The People Of Ezza North L.g.a. Of Ebonyi State.