ABSTRACT
This project is centered on the role of marketing in improving the profitability of an organization with reference to Cadbury Nigeria Plc, Lagos
This research work is necessary and imperative so as to determine the role of marketing in improving the profitability of an organisation.
The researcher distributed questionnaire to workers in company under study. Personal interviews were also
conducted with some workers in the department. The data gathered was analyzed
on different tasks by using percentages.
Based on the underlying assumption, the following were recommended for the study, marketing should
start from customers by identifying their needs and ends with customers by
satisfying their needs, the organizations sales force should be trained and
informed about the role of marketing on profitability, and marketing strategies
should be effectively used to reach the target market and improve
profitability.
TABLE OF CONTENT
CHAPTER ONE
INTRODUCTION
CHAPTER TWO
LITERATURE REVIEW
CHAPTER THREE
RESEARCH METHODOLOGY
CHAPTER FOUR
RESULTS AND DISCUSSION
CHAPTER FIVE
SUMMARY OF FINDINGS AND RECOMMENDATIONS
References