ABSTRACT:
THIS RESEARCH BOOKLET TREATS THE IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCT/CONDUCTING A PARTICULAR CASE STUDY OF MAY AND BAKER NIGERIA PLC. THE RESEARCH WORK HANDLES THE GENERAL CONCEPT OF PACKAGING. PACKAGING AS KNOW TODAY IS ONE OF THE STRONGEST TOOL USED IN MARKETING GOODS AND SERVICES, MORE ESPECIALLY CONSUMER GOODS IN THE FIRST CHAPTER, WE DEFINE OUR RESEARCH OBJECTIVES? WHICH WERE FINALLY SUPPLIED WITH ANSWERS. IN THE SAME CHAPTER, WE STATED OUR RESEARCH QUESTION, DECLARING OUR INTENTION FOR CARRYING OUT THIS SURVEY/CONTINUING, WE ALSO EXPLAIN THE SCOPE OF THE STUDY WHICH WERE ALSO PROVED. THE SECOND CHAPTER HAS MUCH TO EXPLORE ON THE PREVIOUS LITERATURE, IT TRACE DOWN THE MEANING OF PACKAGING EXPLAINING ITS DEVELOPMENT. FOLLOWING IT UP, COMES THE
HISTORICAL BACKGROUND OF PACKAGING. THIS 1 CHAPTER ALSO TREAT IN DETAIL FUNCTION OF PACKAGING AND DIFFERENT TYPES OF PACKAGING MATERIALS IN OTHER FOR A PACKAGE TO BE USE AS IMPORTANCE OF PACKAGING, THERE ARE SOME QUALITIES IT MUST PORTRAY. THOSE ESSENTIAL OF A GOOD PACKAGE DESIGN HAS CRITICALLY BEEN TREATED/ WE ALSO REFLECT HERE THAT OUR RESEARCH SURVEY CONSIST OF INTERVIEW AND USE OF QUESTIONNAIRE/FINALLY, WE COME DOWN TO CHAPTER FOUR WHERE WE SUMMARIZE OUR FINDINGS/ALSO THE RESEARCHER OFFER SOME SUGGESTION AND RECOMMENDING THE USE OF PACKAGING AS AN EFFECTIVE OF IMPORTANCE OF PACKAGING. SOME SUGGESTION FOR FURTHER RESEARCH HAVE BEEN INCORPORATED IN THIS STUDY.
TABLE OF CONTENTS
ABSTRACT
CHAPTER ONE: INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 PURPOSE OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 RESEARCH QUESTIONS
1.6 SCOPE OF THE STUDY
1.7 DEFINITION OF TERM
CHAPTER TWO LITERATURE REVIEW
2.1 A BREIF INTRODUCTION
2.2 REVIEW OF CURRENT LITERATURE
2.3 SUMMARY OF LITERATURE REVIEW
CHAPTER THREE METHODOLOGY
3.0 A BRIEF OUTLINE OF THE CHAPTER
3.1 DESIGN OF THE STUDY
3.2 AREA OF STUDY
3.3 POPULATION OF THE STUDY SAMPLE OF THE STUDY
3.5 INSTRUCTION FOR DATA COLLECTION
3.6 VALIDATION OF THE INVESTMENT
3.7 DISTRIBUTION AND RETRIEVAL OF THE INSTRUMENT
3.8 METHOD OF DATA ANALYSIS
CHAPTER FOUR DATA PRESENTATION AND ANALYSIS
4.0 BRIEF INTRODUCTION AND ANALYSIS
4.1 PRESENTATION AND INTERPRETATION OF DATA
ACCORDING TO RESEARCH QUESTION AND
HYPOTHESIS
4.2 FINDINGS
4.3 DISCUSSION OF THE FINDINGS
CHAPTER FIVE
SUMMARY, CONCLUSIONS AND RECOMMENDATION 5.1 SUMMARY OF FINDINGS
5.2 CONCLUSION
5.3 RECOMMENDATION
5.4 LIMITATION OF THE STUDY
5.5 SUGGESTION FOR FURTHER STUDY
REFERENCES
APPENDIX B QUESTIONNAIRE
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 01). Importance Of Packaging In The Marketing Of Pharmaceutical Products". (a Case Study Of May And Baker Nigeria Limited)"... ProjectStoc.com. Retrieved 01, 2016, from https://projectstoc.com/read/7024/importance-of-packaging-in-the-marketing-of-pharmaceutical-products-a-case-study-of-may-and-baker-nigeria-limited-1054
"Importance Of Packaging In The Marketing Of Pharmaceutical Products". (a Case Study Of May And Baker Nigeria Limited)".." ProjectStoc.com. 01 2016. 2016. 01 2016 <https://projectstoc.com/read/7024/importance-of-packaging-in-the-marketing-of-pharmaceutical-products-a-case-study-of-may-and-baker-nigeria-limited-1054>.
"Importance Of Packaging In The Marketing Of Pharmaceutical Products". (a Case Study Of May And Baker Nigeria Limited)"..." ProjectStoc.com. ProjectStoc.com, 01 2016. Web. 01 2016. <https://projectstoc.com/read/7024/importance-of-packaging-in-the-marketing-of-pharmaceutical-products-a-case-study-of-may-and-baker-nigeria-limited-1054>.
"Importance Of Packaging In The Marketing Of Pharmaceutical Products". (a Case Study Of May And Baker Nigeria Limited)"..." ProjectStoc.com. 01, 2016. Accessed 01, 2016. https://projectstoc.com/read/7024/importance-of-packaging-in-the-marketing-of-pharmaceutical-products-a-case-study-of-may-and-baker-nigeria-limited-1054.
- Related Works
- Product Development In The Cable Industry: Problems And Prospect (a Case Study Of Cutix Cable Plc Nnewi Anambra State)
- Marketing Of Hotel Services In Enugu Metropolis A Case Study Of Mac – Davos Hotel Enugu
- Sales Promotion And Consumer Preference For Noodles: A Study Of Noodles Eaten In Moua Of Ikwuano L.g.a. Of Abia State
- The Role Of Nigeria Export Promotion Council (nepc) In Export Promotion In Nigeria (a Case Study Of Enugu Zonal Office)
- The Effectiveness Of Personal Selling In The Marketing Of Capital Goods (a Case Study Of Anambra Motor Manufacturing Company Anammco)
- The Impact Of Marketing Strategies On The Performance Of Seven Up Bottling Company Ltd 9th Mile (a Case Study Of Seven Up Industry 9th Mile Enugu State
- The Impact Of Segmentation On Customer Satisfaction (a Case Study Of Mtn In Enugu Metropolis)
- Effective Pricing Strategies For Marketing Of New Products (a Case Study Of Royaluz By Hardis And Dromades Ltd, In Enugu State).
- Impact Of Marketing Mix In The Accomplishment Of Organization Objectives (a Study Of Unilever Brothers Nigeria Plc)
- Business And Marketing Strategies Of A Company (a Case Study Of Anambra State Motor Manufacturing Company (anammco)