Abstract
This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirically tested using data collected from a survey of mobile commerce consumers. Empirical data from regression analysis reflects users ease of use influence behavioral intention to adopt mobile commerce. The majority of positive relationships between perceived ease of use, subjective norms, behavioral control and intention to adopt are supported by empirical data. Results also reveal that behavioral control and subjective norms influence perceived ease of use which affects then their adoption intention. The paper concludes some important implications for the practitioners.
Keywords: Mobile Commerce, Adoption, Behavioral Intention JIBC December 2007, Vol. 12, No. 3 - 2 -
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 12). Exploring Factors Influencing The Adoption Of Mobile Commerce.. ProjectStoc.com. Retrieved 12, 2015, from https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925
"Exploring Factors Influencing The Adoption Of Mobile Commerce." ProjectStoc.com. 12 2015. 2015. 12 2015 <https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925>.
"Exploring Factors Influencing The Adoption Of Mobile Commerce.." ProjectStoc.com. ProjectStoc.com, 12 2015. Web. 12 2015. <https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925>.
"Exploring Factors Influencing The Adoption Of Mobile Commerce.." ProjectStoc.com. 12, 2015. Accessed 12, 2015. https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925.
- Related Works
- Effect Of Work Environment On Employee Performance In Enugu State Civil Service. (a Case Study Of Ministry Of Information And Culture Enugu State)
- Public Policy Implementation In Nigeria And Economic Development (a Study Of The National Policy On Population 1999-2007)
- The Impact Of Political Violence On The Democratic Governance In Nigeria (a Case Study Of Lokoja Local Government Area, Kogi State)
- The Policies Of Government Towards The Development Of Co-operative Organisation.
- The Roles And Functions Of The Civil Service In Nigeria (a Case Study Of Anambra State Civil Service
- The Role Of Informal Organisation In Formal Organisations
- The Importance Of Operative Development To A Public Administration Student
- The Impact Of Motivation Of The Productivity Of Workers (a Case Study Of National Population Commission Enugu Head Quarters)
- Bureaucracy And Efficiency In Nigeria Public Enterprises (a Case Study Of Power Holding Company Of Nigeria (phcn)
- Critical Assessment Of National Youths Service Corps Towards Enhancing National Integration (a Case Study Of Anambra State