Abstract
This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirically tested using data collected from a survey of mobile commerce consumers. Empirical data from regression analysis reflects users ease of use influence behavioral intention to adopt mobile commerce. The majority of positive relationships between perceived ease of use, subjective norms, behavioral control and intention to adopt are supported by empirical data. Results also reveal that behavioral control and subjective norms influence perceived ease of use which affects then their adoption intention. The paper concludes some important implications for the practitioners.
Keywords: Mobile Commerce, Adoption, Behavioral Intention JIBC December 2007, Vol. 12, No. 3 - 2 -
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 12). Exploring Factors Influencing The Adoption Of Mobile Commerce.. ProjectStoc.com. Retrieved 12, 2015, from https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925
"Exploring Factors Influencing The Adoption Of Mobile Commerce." ProjectStoc.com. 12 2015. 2015. 12 2015 <https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925>.
"Exploring Factors Influencing The Adoption Of Mobile Commerce.." ProjectStoc.com. ProjectStoc.com, 12 2015. Web. 12 2015. <https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925>.
"Exploring Factors Influencing The Adoption Of Mobile Commerce.." ProjectStoc.com. 12, 2015. Accessed 12, 2015. https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925.
- Related Works
- Solving Unemployment Problem Through The Establishment Of Small Scale Industries In Aguata Local Government Area Of Anambra State.
- Bureaucracy And Efficiency In Nigeria Public Enterprises (a Case Study Of Power Holding Company Of Nigeria (phcn)
- Analysis Of Financial Control System In Government Commercialized Enterprises A Cast Study Of Nepa Enugu
- The Problems Of Revenue Allocation And Generation In Local Government In Nigeria (a Case Study Of Agwu And Igbo-eze South Local Government Area, Enugu
- The Role Of Discipline In Enhancing Organizational Growth
- Effect Of Motivation On Worker Productivity: A Case Study Of Uniben Enterprise Water, Benin City
- Bureaucracy And Efficiency (a Case Study Of Enugu State Civil Service)
- Local Government: The Plat Form For Political Participation (a Case Study Of Udenu L G A )
- The Fuel Subsidy Scam In Nigeria: Economic Implication (a Case Study Of Nnpc)
- Local Government System In Nigeria As Instrument For Rural Development
