Abstract
This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirically tested using data collected from a survey of mobile commerce consumers. Empirical data from regression analysis reflects users ease of use influence behavioral intention to adopt mobile commerce. The majority of positive relationships between perceived ease of use, subjective norms, behavioral control and intention to adopt are supported by empirical data. Results also reveal that behavioral control and subjective norms influence perceived ease of use which affects then their adoption intention. The paper concludes some important implications for the practitioners.
Keywords: Mobile Commerce, Adoption, Behavioral Intention JIBC December 2007, Vol. 12, No. 3 - 2 -
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 12). Exploring Factors Influencing The Adoption Of Mobile Commerce.. ProjectStoc.com. Retrieved 12, 2015, from https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925
"Exploring Factors Influencing The Adoption Of Mobile Commerce." ProjectStoc.com. 12 2015. 2015. 12 2015 <https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925>.
"Exploring Factors Influencing The Adoption Of Mobile Commerce.." ProjectStoc.com. ProjectStoc.com, 12 2015. Web. 12 2015. <https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925>.
"Exploring Factors Influencing The Adoption Of Mobile Commerce.." ProjectStoc.com. 12, 2015. Accessed 12, 2015. https://projectstoc.com/read/6865/exploring-factors-influencing-the-adoption-of-mobile-commerce-9925.
- Related Works
- Globalization And Economic Development In Nigeria An Assessment
- The Problems Of Human Resources Managers In Nigeria Organization” “a Case Study Of Enugu State Broadcasting Service (esbs) From 2000 –2005
- Effect Of Work Environment On Employee Performance In Enugu State Civil Service. (a Case Study Of Ministry Of Information And Culture Enugu State)
- Bureaucracy And Efficiency In Nigeria Public Enterprises (a Case Study Of Power Holding Company Of Nigeria (phcn)
- The Impact Of Political Violence On The Democratic Governance In Nigeria (a Case Study Of Lokoja Local Government Area, Kogi State)
- Problems Associated With Effect Of Fuel Scarcity In Nigerian
- Foreign Capital Investment And Entrepreneurial Development In Nigeria (a Case Study Of Ebonyi State)
- Privatisation Of Public Enterprises In Nigerian Economy (problems And Prospects)
- Effects Of Human Resources Training And Development On Workers’ Productivity In Nigeria (a Case Study Of Power Holding Company Of Nigeria, Enugu State)
- The Role And Extent Of Public Relations In A Company (a Case Study Of Premier Breweries Onitsha)