ABSTRACT
This project work titled the “Role of middlemen in channel of distribution” an important element in the marketing mix of any form, is the system of marketing channels through which products and services are distributed to the final consumers or ultimate users. A marketing channel is a loosely connected system comprising of a manufacturer, middlemen and the ultimate users. Wholesalers and retailers are the functional middlemen for manufacturers.
The writer described the problem under study and the relative importance of the study. There is also the destination of channels of distribution and that of middlemen who are involved in the distribution of goods and service to their place of use. It is seen here that channel of decisions is very vital to a form and to some extent determines the success of a product in its life time.
The functions of middlemen was also discussed below, their importance in Nigerian economy and also the problems associated with them.
Importance fund were signed not to enable conclusions and recommendation to be drawn. With light of finding, recommendations were made, that is instead of the middlemen being eliminated from the channels of distribution, their functions should be improved. However it is the research hope that if the recommendation made property implemental, the user will have a smile on their face.
TABLE OF CONTENT
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vi
Table of content viii
CHAPTER ONE
1.0 Introduction 1
1.1 General background to the subject matter 1
1.2 Problems associated with the subject matter 3
1.3 Problem(s) that the study will be concerned with 5
1.4 The importance of studying the area 6
1.5 Definition of importance terms 7
Reference 8
CHAPTER TWO
2.0 Literature review 9
2.1 The origin of the subject area 9
2.2 Schools of thought within the subject area 13
2.3 The school of thought relevant to the problem of study 20
2.4 Different methods of studying the problem 22
2.5 Summary 24
References 25
CHAPTER THREE
3.0 Conclusion 26
3.1 Data Presentation [highlights of the study] 26
3.2 Analysis of the data 31
3.3 Recommendation 34
3.4 Conclusion 35
3.5 Reference 36
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CITE THIS WORK
(2014, 11). The Roles Of Middlemen In The Channels Of Distribution (a Case Study Of Tropical Venture, Enugu).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4406/the-roles-of-middlemen-in-the-channels-of-distribution-a-case-study-of-tropical-venture-enugu-6858
"The Roles Of Middlemen In The Channels Of Distribution (a Case Study Of Tropical Venture, Enugu)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4406/the-roles-of-middlemen-in-the-channels-of-distribution-a-case-study-of-tropical-venture-enugu-6858>.
"The Roles Of Middlemen In The Channels Of Distribution (a Case Study Of Tropical Venture, Enugu).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4406/the-roles-of-middlemen-in-the-channels-of-distribution-a-case-study-of-tropical-venture-enugu-6858>.
"The Roles Of Middlemen In The Channels Of Distribution (a Case Study Of Tropical Venture, Enugu).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4406/the-roles-of-middlemen-in-the-channels-of-distribution-a-case-study-of-tropical-venture-enugu-6858.
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