ABSTRACT
The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire.
Data was collected from seven zones such as New Heaven, Asata, Achala-Layout, Ogui Urban, Ogui New Layout, Ogbete (Camp) and Agabni Road.
Bourley was used to determine the sample size.
Also, chi-square was used to analyze the hypothesis and know also when to accept or reject the null and alternative hypothesis.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problems
1.3 Objective of the study
1.4 Scope of the study
1.5 Limitation of the study
1.6 Research hypothesis
1.7 Significance of the study
CHAPTER TWO
2.0 Literature review
2.1 consumer behaviour
2.2 Marketing application of consumer behaviour theory
2.3 How to measure attitude
2.4 Concept of public utilities
References
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.0 Introduction
3.1 Research methodology
3.2 Instrument of data collection
3.3 Area of coverage
3.4 Population of the study
3.5 Sample size determination/procedure
3.6 Validity of instrument instruments
CHAPTER FOUR
DATA PRESENTATION, ANALYSIS AND DISCUSION OF FINDINGS
4.0 Data presentation and analysis
4.1 Data presentation result summary and findings
4.2 Testing of hypothesis
CHAPTER FIVE
5.0 Summaries of finding, recommendation s and conclusion
5.1 Summary of finding
5.2 Recommendations
5.3 Conclusion
Reference
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). Attitude Of Consumers Towards Public Utilities. (a Case Study Of Power Holding Company Formerly Called Nepa).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/5001/attitude-of-consumers-towards-public-utilities-a-case-study-of-power-holding-company-formerly-called-nepa-3621
"Attitude Of Consumers Towards Public Utilities. (a Case Study Of Power Holding Company Formerly Called Nepa)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/5001/attitude-of-consumers-towards-public-utilities-a-case-study-of-power-holding-company-formerly-called-nepa-3621>.
"Attitude Of Consumers Towards Public Utilities. (a Case Study Of Power Holding Company Formerly Called Nepa).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/5001/attitude-of-consumers-towards-public-utilities-a-case-study-of-power-holding-company-formerly-called-nepa-3621>.
"Attitude Of Consumers Towards Public Utilities. (a Case Study Of Power Holding Company Formerly Called Nepa).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/5001/attitude-of-consumers-towards-public-utilities-a-case-study-of-power-holding-company-formerly-called-nepa-3621.
- Related Works
- The Impact Of Training And Development On Employee Performance In The Banking Industry
- The Reason For Efficient Development And Training Of Stores Personnel In An Industry A Case Study Of Emenite Industry, Enugu
- Management Practices In The Nigerian Public Service (a Case Study Of The National Electric Power Authority Plc)
- Distribution Channel/strategies For Bread In Enugu State
- A Critical Analysis Of The Sources Of Revenue And Expenditure Pattern Of Local Government In Enugu State (a Case Study Of Enugu North Local Government Area)
- Functions And Achievements Of Government Support Agencies In The Development Of Entrepreneurship In Enugu State. (a Case Study Of National Directorate Of Employment (n.d.e)
- The Impact Of Millennium Development Goals (mdgs) On The Standard Of Living Of Rural Dwellers
- The Impact Of Plant Maintenance On Quality Productivity In Nigerian Breweries
- An Evaluation Of Impact Of Remuneration On Employee Attitude And Performance In Selected Organisations
- The Evaluation Of Internal Control System Of Nepa (a Case Study Of Enugu District)