Public Relations As A Management Function: A Comparative Study Of Three Parastatals In The Nigerian Aviation Industry

The purpose of this study was to ascertain the extent to which public relations was practiced as management function by government Parastatals in the Nigerian aviation industry. Among other things, it sought to know the level of public relations personnel’s involvement in major management functions such as planning, policy formulation, decision-making, budgeting, staff recruitment and other staff matters, communication with external publics and so on.

The survey research method was used to obtain information from respondents.

The unit of analysis is head of Public Relations department of each organization. A sample of three respondents was purposively selected from the major sectors of the aviation industry to cover regulation, airport management and airspace management. All three respondents returned the self-administered questionnaires.

Percentage distribution of the value of variables was undertaken. The study found that all organizations have functional Public Relations departments. All Public Relations Practitioners were discovered to be members of Nigerian Institute of Public Relations (NIPR). Only one out of three reported directly to the Managing Director, while the others were reporting to Director of Administration and Director of Legal/Corporate Services.

Only one of them attends management meeting while others are just on the same level as other heads of units.

All respondents were not satisfied with their budgetary allocations to effectively cover their PR proposals.

Based on these findings, the study concluded that there was no widespread acceptability of public relations as a management function yet in the Nigerian aviation industry. Ultimately, the role of public relations in management is still at a low level.

PAGES

Title Page 

Certification 

Dedication 

Acknowledgement

Abstract

Table of Contents 

CHAPTER ONE

INTRODUCTION 

CHAPTER TWO

LITERATURE REVIEW 

CHAPTER THREE

METHOD OF STUDY 

CHAPTER FOUR

DATA ANALYSIS 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION 

BIBLIOGRAPHY