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The Impact Of Advertising On The Marketing Of Banking Services (a Case Study Of Micro Finance Bank Oko)

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ABSTRACT
This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms. 
Advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsors. This look at the various types of advertising that is required for the success of the service in the market.
In the first chapter, the researcher defined what a micro finance is and its operation in Nigeria. In the same chapter the researcher stated the research problems, the objectives declaring his intentions for carrying out this survey. Continuing the research also explained the significance of the study and eventually stated the research hypothesis, which was also tested and proves that the researcher analyzed data.
The second chapter has to deserve it traces down explaining how versatile the contribution of the advertising has been in the world economic developments. Following it up comes the literature works of eminent scholars their views were used to back up the personal and arguments.
The chapter three is headed with the research design and methodology. The sample take for this study revolves around 30 people. The researcher also reflected here the percentages table and chi-square were used too for description of data analysis and hypothesis testing.
In chapter four were the presentations and analysis of data. The researcher consider its important, to test the four hypothesis at this stage, also solutions to the problem was found. Findings also were made which the firm should consider.
Chapter five, shows the summary of the research findings, recommendation gearing that advertising help to build up firms good services or ideas.

 
TABLE OF CONTENT
Title page i
Approval ii
Acknowledgement iii
Table of content v
Abstract xi

CHAPTER ONE
INTRODUCTION 1
1.1 Background of the study 3
1.2 Statement of problem 5
1.3 Purpose of the study 6
1.4 Significance of the study 7
1.5 Assumption of the study 8
1.6 Research questions 9
1.7 Hypotheses 10
1.8 Definition of terms 11

CHAPTER TWO
2.0 Literature Review 13
2.1 A Brief introduction 13
2.2 Review of current literature 13 
2.3 Summary of literature review 32

CHAPTER THREE
METHODOLOGY 
3.0 Brief Outline of the chapter 33
3.1 Design of the study 34
3.2 Area of the study 34
3.3 Population of the study 35
3.4 Sample of the study 35
3.5 Instrument for data collection 36
3.6 Validation of the instrument 37
3.7 Distribution and retrieval of the instrument 37
3.8 Method of data analysis 38

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS 39
4.0 Brief Introduction of the chapter 39
4.1 Presentation and interpretation of data according to research questions and 
hypothesis 40
4.2 Findings 60
4.3 Discussion of findings 61

CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation 76
5.1 Summary of findings 76
5.2 Conclusion 77
5.3 Recommendations 78
5.4 Limitations of the study 79
5.5 Suggestion for further research 79
References 81
Appendix A 83
Appendix B 84
Questionnaire 85

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(2016, 10). The Impact Of Advertising On The Marketing Of Banking Services (a Case Study Of Micro Finance Bank Oko).. ProjectStoc.com. Retrieved 10, 2016, from https://projectstoc.com/read/8140/the-impact-of-advertising-on-the-marketing-of-banking-services-a-case-study-of-micro-finance-bank-oko-1320
"The Impact Of Advertising On The Marketing Of Banking Services (a Case Study Of Micro Finance Bank Oko)." ProjectStoc.com. 10 2016. 2016. 10 2016 <https://projectstoc.com/read/8140/the-impact-of-advertising-on-the-marketing-of-banking-services-a-case-study-of-micro-finance-bank-oko-1320>.
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"The Impact Of Advertising On The Marketing Of Banking Services (a Case Study Of Micro Finance Bank Oko).." ProjectStoc.com. 10, 2016. Accessed 10, 2016. https://projectstoc.com/read/8140/the-impact-of-advertising-on-the-marketing-of-banking-services-a-case-study-of-micro-finance-bank-oko-1320.