ABSTRACT
This research study was on the effectiveness as of product planning and development in the automobile industries in Nigeria. A case study of ANAMMCO Limited Emene.
The purpose of the study amongst other things is to ascertain the level of which product can achieve the organizations objectives when effectively planned and developed in the market.
Based on this, hypotheses were formulated and the researcher studied employee and management of the company who are very relevant to the study.
Statistic formulas were adopted to determine the sample size and also test of the hypothesis formulated.
However, after a entail analysis of the data collected through the questionnaire and oral interviews, it was dissevered that when product are effectively planned before development, it will never lose the market share and patronage of the customers and at the same time restore the image of the company and achieve its profit objectives.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
Chapter one
1.1 Introduction
1.2 Statement of the problems
1.3 Objectives of the study
1.4 Significance of the study
1.5 Scope of the study
1.6 Formulation of hypothesis
1.7 Definition of the terms
Chapter two
Review of literature
2.1 An over view of product planning in marketing meaning of product planning
2.2 Aims of product planning in marketing
2.3 Qualities of as good product plan
2.4 Role of product planning in marketing
2.5 Relevance of product planning process in marketing
2.6 Problems of product planning in nigeria
2.7 Company profile
Chapter three
Research methodology
3.1 Research design
3.2 Sources of data collection
3.3 Population of the study.
3.4 Determining of sample size and its selecting
3.5 Limitation of the study
Chapter four
4.1 Presentation and analysis of data
4.2 Test of hypothesis
Chapter five
Summary of findings, recommendation and conclusion:
5.1 Summary of findings
5.2 Recommendations
5.3 Conclusions
Bibliography
Appendices
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 02). The Effectiveness Of Product Planning And Development In The Automobile Industry In Nigeria (a Case Study Of Anammco Ltd).. ProjectStoc.com. Retrieved 02, 2013, from https://projectstoc.com/read/828/the-effectiveness-of-product-planning-and-development-in-the-automobile-industry-in-nigeria-a-case-study-of-anammco-ltd
"The Effectiveness Of Product Planning And Development In The Automobile Industry In Nigeria (a Case Study Of Anammco Ltd)." ProjectStoc.com. 02 2013. 2013. 02 2013 <https://projectstoc.com/read/828/the-effectiveness-of-product-planning-and-development-in-the-automobile-industry-in-nigeria-a-case-study-of-anammco-ltd>.
"The Effectiveness Of Product Planning And Development In The Automobile Industry In Nigeria (a Case Study Of Anammco Ltd).." ProjectStoc.com. ProjectStoc.com, 02 2013. Web. 02 2013. <https://projectstoc.com/read/828/the-effectiveness-of-product-planning-and-development-in-the-automobile-industry-in-nigeria-a-case-study-of-anammco-ltd>.
"The Effectiveness Of Product Planning And Development In The Automobile Industry In Nigeria (a Case Study Of Anammco Ltd).." ProjectStoc.com. 02, 2013. Accessed 02, 2013. https://projectstoc.com/read/828/the-effectiveness-of-product-planning-and-development-in-the-automobile-industry-in-nigeria-a-case-study-of-anammco-ltd.
- Related Works
- The Importance Of Marketing Research To New Product Development (a Case Study Of Seven-up Bottling Company Lagos)
- Promotion As A Strategic Instrument In The Sales Of Malt Drinks (a Case Study Of Guinness Nigeria Plc Enugu Metropolis)
- The Role Of Advertising In The Marketing Of New Business (a Study Of Shoprite, Enugu)
- Promotional Strategy In A Service Industry (a Case Study Of Afribank Plc Enugu)
- The Services Of Abc Shuttle Express (a Case Study Of Abc Shuttle Asata Enugu Branch)
- The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolies (a Case Study Emenit Nigeria Plc)
- An Appraisal Of Promotional Strategies Of Barbing Salons In Enugu Metropolis (a Case Study Of Top Class Barbing Salon Awkunanaw Enugu
- The Impact Of Transportation Cost On Consumers Retail Goods Prices. (a Case Study Of Garriki Market, Enugu South Local Government Enugu State).
- Application Of Marketing Concept In Marketing Of Hair Dressing Services
- Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v)