Product Development In The Cable Industry: Problems And Prospect (a Case Study Of Cutix Cable Plc Nnewi Anambra State)

This research work is aimed at identifying some of the variables affecting new product development in the cable industry using Cutix cable PlC. Nnewi as a case study.  A look at this problem has show that customer’s wants and needs should be put into. Consideration before deciding on the new product to be produced, and the firm should make some that they have enough raw materials to meet the quantity ordered by her customers to avoid the problem of stock-out in the company. This research is made up of five chapters, chapter one is centered on the introduction of the study, the purpose and the variables affecting product development.  Chapter two deals with the works of some intelligent scholars who had done some research on new product development and some of the likely problems one can encounter when developing a new product. Chapter three dealt with the research methodology, the design of the study, questionnaires and method of data collection.  Chapter four looked into the findings and analysis while chapter five gave insight on the summary of difficulties involved before a firm finally come out with a new product in the market and the recommendations given to the cable industry to achieve the production of new products, without difficulties.  It also contains the limitation of the study and suggestions for further study.

 

The product or watchword for marketing has to be associated to “innovation or die.

This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981).

Definitions

Development is often referred to as the technical side of business only.  This interpretation or emphasis is not too concise as development itself is more than the application of scientific planning to ensure the progress of the enterprises as a whole

 A clearer idea of the development  functions is concerned with word “ improvement.”  A firm that has decided to go into the manufacturing of a product that is in someway an improvement on those there competitors.  If the firm wishes to have any success hey must exercise the development function right from the start.

As part of this project to identify those prospects and problems that pose a constraint to cable producers towards development products attention has been directed to many intelligent personnel who has done research on product development and problems to be faced before a new product is developed.