ABSTRACT
This research work evaluates the effectiveness of personal selling strategies in marketing of table water and juice drinks in abia state, Nigeria. Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water business. Today, due to the free entry and exit in the sector, it has increasingly become highly competitive. Since it is competitive it becomes necessary to apply marketing techniques in other to remain in the market. Different bottle water and juice companies intensively embark on different marketing strategy in other to make impact and remain relevant in the sector, Inspite of the importance of personal selling in sales promotion, scholars in Nigeria have done few empirical investigation and subject matter
In the analysis of data, descriptive and inferential statistics such as means, frequency, percentages as well as multiple regressions were used. The analysis so far shows that male is more into the business of table water and juice drink in the study area. The grater age bracket were 31 – 40 years which shows that relatively young adults with strength are more into the business with the mean (average) age of the marketers being 36.
TABLE OF CONTENTS
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the problem
1.4 Research questions
1.5 Hypothesis
1.6 Significance of the study
1.7 Scope of the study
1.8 Limitation of the study
CHAPTER TWO
2.1 Definition of personal selling
2.2 Types of personal selling
2.2.1 Order Getters
2.2.2 Current customers a sales people
2.2.3 New business sale people
2.3 Order takers
2.3.1 inside order takers
2.3.2 Outside (field) order takers
2.4 Sales force objectives
2.5 Supporting sales personnel
2.5.1 Missionary sales persons
2.5.2 Trade sales persons
2.5.3 Technical sales persons
2.6 Organizing the sales force.
2.7 Compensation and sales force performance Effects of Commercial Banks
2.8 Determination of compensation packages
2.9 Theories and models of sales-force welfare
2.10 Summary of literature
CHAPTER THREE
3.1 RESEARCH METHODOLOGY
3.2 Sampling techniques
3.3 Source of data
3.4 Method of data analysis
3.5 Model specification
CHAPTER FOUR
4.0 RESULT AND DISCUSSIONS
4.1 The features of the marketers and their socio – economic characteristics
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of findings
5.2 Conclusions
5.3 Recommendations
References
APPENDIX
APPENDIX II
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 05). Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria.. ProjectStoc.com. Retrieved 05, 2016, from https://projectstoc.com/read/7614/effectiveness-of-personal-selling-strategies-in-marketing-of-table-water-and-juice-drinks-in-abia-state-naigeria-2921
"Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria." ProjectStoc.com. 05 2016. 2016. 05 2016 <https://projectstoc.com/read/7614/effectiveness-of-personal-selling-strategies-in-marketing-of-table-water-and-juice-drinks-in-abia-state-naigeria-2921>.
"Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria.." ProjectStoc.com. ProjectStoc.com, 05 2016. Web. 05 2016. <https://projectstoc.com/read/7614/effectiveness-of-personal-selling-strategies-in-marketing-of-table-water-and-juice-drinks-in-abia-state-naigeria-2921>.
"Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria.." ProjectStoc.com. 05, 2016. Accessed 05, 2016. https://projectstoc.com/read/7614/effectiveness-of-personal-selling-strategies-in-marketing-of-table-water-and-juice-drinks-in-abia-state-naigeria-2921.
- Related Works
- Market Interest Rates And Commercial Bank Profitability: (a Case Study Of First Bank Of Nigeria Plc (2000 – 2004)
- Problem And Prospects Of Small Scale Business In Nigeria (a Case Study Of Enugu South Local Government Area)
- Problem Of Logistics In Marketing Fast Food In Enugu State. (a Case Study Of Nourisha Food Limited).
- The Impact Of Road Network On The Marketing Of Agricultural Produce In Nigeria A Case Study Of Igbo-etiti Local Government Area Of Enugu State
- The Effectiveness Of Personal Selling Strategfies In Marketing Of Capital Goods
- The Importance Of Branding In The Marketing Of Unilever Products In Enugu State
- Customer Orientation In Banking Industry (a Case Study Of Ohha Community Bank, Ogui Road Enugu)
- Marketing Of Hotel Services In Enugu Metropolis A Case Study Of Mac – Davos Hotel Enugu
- The Impact Of Information And Computer Technology Ict On The Marketing Of Automobile Products In Nigeria (a Case Of Mercedes Benz Anammco Limited Enugu)
- Consumer Behaviour Towards Made In Nigeria Products (a Case Study Of Innoma Shoes Nigeria Limited Aba)