INTRODUCTION
Marketing practices in the early sixties have its way through satisfying the manufacturer and his goals without considering the consumers position in the product. Nwaneri (1981), noted that the social orientation in marketing of these early times challenges and changes or cultural values and socio-economic conditions that give rise to consumers dissatisfaction and grievances against marketing activities. Therefore, one would say that consumerism is a protest against marketing malpractices and or any endeavor to eradicate marketing injustice and malady.Consumerism, with its emphasis on the consumers right is increasingly becoming a crucial topic in marketing science with a lot of implications, for business.
TABLE OF CONTENTS
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 HYPOTHESIS / RESEARCH QUESTIONS
1.5 SIGNIFICANCE OF THE STUDY
1.6 SCOPE / DELIMITATION OF THE STUDY
1.7 DEFINITION OF TERMS
1.8 LIMITATION OF THE STUDY
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 SCOPE OF CONSUMERISM
2.2 PERSPECTIVE ON CONSUMERISM
2.4 THE NIGERIA CONTEXT
2.5 THE NEED FOR CONSUMER PROTECTION IN NIGERIA
2.6 BASIS FOR CONSUMER PROTECTION POLICY IN NIGERIA
2.7 PERSPECTIVE ON CONSUMER PROTECTION
2.8 CONSUMER LAWS IN NIGERIA
2.9 THE CONSUMER PROFILE
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 SOURCES OF DATA
3.2 RESEARCH INSTRUMENT USED
3.2 POPULATION OF THE STUDY
3.3 SAMPLE SIZE FOR CONSUMER
3.4 SAMPLE SIZE FOR PRODUCERS
3.5 QUESTIONNAIRE DISTRIBUTION
3.6 PATTERN OF QUESTIONNAIRE DISTRIBUTION AND COLLECTION
3.7 QUESTIONNAIRE DISTRIBUTED AND COLLECTED FROM PRODUCERS
3.8 PROBLEMS ENCOUNTERED
CHAPTER FOUR
4.1 PRESENTATION AND ANALYSIS OF DATA
4.2 TEST OF HYPOTHESIS
CHAPTER FIVE
DISCUSS OF FINDING, RECOMMENDATION AND CONCLUSION
5.1 SUMMARY OF FINDING
5.2 RECOMMENDATION
5.3 CONCLUSION
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 11). Consumer Protection Policy In Nigeria (a Case Study Of Survey Of Consumers In Enugu State).. ProjectStoc.com. Retrieved 11, 2015, from https://projectstoc.com/read/6826/consumer-protection-policy-in-nigeria-a-case-study-of-survey-of-consumers-in-enugu-state-9140
"Consumer Protection Policy In Nigeria (a Case Study Of Survey Of Consumers In Enugu State)." ProjectStoc.com. 11 2015. 2015. 11 2015 <https://projectstoc.com/read/6826/consumer-protection-policy-in-nigeria-a-case-study-of-survey-of-consumers-in-enugu-state-9140>.
"Consumer Protection Policy In Nigeria (a Case Study Of Survey Of Consumers In Enugu State).." ProjectStoc.com. ProjectStoc.com, 11 2015. Web. 11 2015. <https://projectstoc.com/read/6826/consumer-protection-policy-in-nigeria-a-case-study-of-survey-of-consumers-in-enugu-state-9140>.
"Consumer Protection Policy In Nigeria (a Case Study Of Survey Of Consumers In Enugu State).." ProjectStoc.com. 11, 2015. Accessed 11, 2015. https://projectstoc.com/read/6826/consumer-protection-policy-in-nigeria-a-case-study-of-survey-of-consumers-in-enugu-state-9140.
- Related Works
- Causes Of Business Success And Failure In Nigeria Economy (a Case Study Of Nigeria Mineral Water Industries Limited Limca Road Onitsha
- The Effect Of Recruitments, Selection And Placement On Organizational Effectiveness
- The Effect Of Communication Gap In The Achievement Of Organisational Goal
- The Community Development Efforts Of Women In The Economic Development In Nigeria
- The Role Of Retailing Business In The Development Of Nigeria Economy (a Case Study Of City Gift Supermarket Enugu)
- The Impact Of Modern Communication Facilities On The Secretary
- The Effect Of Monetary Incentive On Workers Performance In Nigerian Organisation (a Case Study Of Nigerian Telecommunications Limited Enugu)
- Using Management Information System To Improve Customer Services In The Banking Industry (a Case Study Of Inter-continent Bank)
- The Practice Of Staff Selection And Induction (a Case Study Of Union Bank Of Nigeria Plc)
- A Survey Of The Degree Of Labour Relationship Existing Between Management And Employees Of Anammco Plc, Emene Enugu