ABSTRACT
This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu.
The main objectives were.
- To understand the idea of product planning, product distribution and its circle.
- To know system of planning and distribution.
- To apprehend the effect of product distribution and planning as it relates to management objectives.
Based on the objective of the study three hypothesis were formulated.
The population of study were drawn from the consumers and retailers of product in Enugu metropolis.
Topmam formular was used to determined the sample size.
Questionnaires were used to elicit data respondents.
Simple tables and (%) were used to analyzed data collected.
Based on the analysis the following findings were made.
- product planning enhance NBC marketing performance.
- Product planning enhances brand image of NBC products.
- Effective product planning by NBC increase consumer patronage.
The researcher, therefore made the following recommendation.
- The company should know how to enhance their marketing performance.
- The company should recruit highly skilled staff and adequate training so as to faces the challenges of other company in planning and developing the company products.
- The management should find out the seasons which demand for the company product are at its peak level.
- The company should add some distinct quality in their soft drink production so as to differentiate the taste of their product from that of competitors.
TABLE OF CONTENTS
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
CHAPTER ONE
1.0 Introduction/Background of the Study
1.1 Statement of the Problem
1.2 Objectives of the Study
1.3 Hypothesis Formulation
1.4 Scope of the Study
1.5 Significance of the Study
1.6 Definition of the Terms
CHAPTER TWO
2.0 Meaning of Product
2.1 Product Classification
2.2 Product Planning and Development
2.3 Decision Areas in Product Planning
2.4 The function of product planning
2.5 New Product
2.6 Planning for New Products
2.7 The Expanding Duties of the Product Manager.
2.8 Product Attributes
2.9 Product Positioning
2.10 Physical Distribution
2.11 Physical Distribution Objective
2.12 Distribution Channels
2.13 Selecting Channels of Distribution
CHAPTER THREE
3.0 Research Methodology
3.1 Source of Data
3.2 Research Design and Methodology
3.3 Population of Study
3.4 Sample Size and Determination
3.5 Sample Technique
3.6 Instruments For Data Collection
3.7 Validation of Instrument
3.8 Limitations
CHAPTER FOUR
4.0 Presentation and Analysis of Data
4.1 Hypothesis Testing
CHAPTER FIVE
5.1 Discussion of Result
5.2 Discussion of Finding
5.3 Recommendation
5.4 Conclusion
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 10). Product Planning And Distribution A Case Study Of Nigeria Bottling Company (nbc) Plc Enugu.. ProjectStoc.com. Retrieved 10, 2015, from https://projectstoc.com/read/6559/product-planning-and-distribution-a-case-study-of-nigeria-bottling-company-nbc-plc-enugu-2980
"Product Planning And Distribution A Case Study Of Nigeria Bottling Company (nbc) Plc Enugu." ProjectStoc.com. 10 2015. 2015. 10 2015 <https://projectstoc.com/read/6559/product-planning-and-distribution-a-case-study-of-nigeria-bottling-company-nbc-plc-enugu-2980>.
"Product Planning And Distribution A Case Study Of Nigeria Bottling Company (nbc) Plc Enugu.." ProjectStoc.com. ProjectStoc.com, 10 2015. Web. 10 2015. <https://projectstoc.com/read/6559/product-planning-and-distribution-a-case-study-of-nigeria-bottling-company-nbc-plc-enugu-2980>.
"Product Planning And Distribution A Case Study Of Nigeria Bottling Company (nbc) Plc Enugu.." ProjectStoc.com. 10, 2015. Accessed 10, 2015. https://projectstoc.com/read/6559/product-planning-and-distribution-a-case-study-of-nigeria-bottling-company-nbc-plc-enugu-2980.
- Related Works
- Locational Factors Influencing The Marketing Of Financial Service In Lagos And Aba Markets
- The Impact Of Advertising On The Marketing Of Consumers Products (a Study Of Nigeria Breweries Plc, Enugu State)
- Impact Of Cultural Influences On Consumer Buying Behaviour In Kaduna South Local Government Area
- The Impact Of Market Segmentation And Product Positioning In A Service Industry
- Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu)
- The Impact Of Nafdac On Marketing Of Drugs In Enugu State
- The Role Of Capital Market In Nigeria Economic Growth
- The Efficacy Of Sales Promotion In The Marketing Of Consumer Product (a Case Study Of Nigeria Bolting Company Plc Warri, Delta State)
- Marketing Of Insurance Services In Nigeria: Problems & Prospects
- The Bases For Effective Market Segmentation In A Service Organization In Enugu Metropolis (a Study Of Mtn Nigeria Limited)