ABSTRACT
In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational status, marital statue, age distribution and sex distribution among the respondents were thoroughly examined. The simple survey method was used in conducting and completing this study and questionnaires were prepared and administered randomly to the sample unit of this study comprising of 250 respondents which aided in the generation of relevant adequate data and information for successfully completion of this study. In this study, table and percentage approach was employed for the presentation and analyization of all data generated with all the questionnaires prepared and used for this study and this enhanced the easy comprehension of all data presented in the study. From what was determined through this research work, it was made creditable and totally visible that advertising is adequately capable in promoting the volume of product sales through all the media for Mass Communication.
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Acknowledgement v
Abstract vii
Table of Contents ix
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the Study 1
1.2 Statement of Problem 7
1.3 Objective of the Study 8
1.4 Research Question 9
1.5 Research Hypothesis 10
1.6 Theoretical Framework 12
1.7 Significance of the study 12
1.8 Scope of the Study 14
1.9 Limitation of the Study 14
1.10 Definition of terms 16
CHAPTER TWO
2.0 Literature Review 21
2.1 Sources of Literature 21
2.2 Review of Relevant Literature 23
2.3 Summary of Literature 40
References
CHAPTER THREE
3.0 Research Methodology 47
3.1 Research Design 47
3.2 Area of the study 48
3.3 Population of the study 49
3.4 Research Sample 49
3.5 Sample Techniques 50
3.6 Instrument Data Collection 51
3.7 Method of Data Collection 53
3.8 Method of Data Analysis 54
3.9 Expected Results 54
Reference
CHAPTER FOUR
4.1 Presentation and Interpretation of Findings 57
4.2 Data Presentation and Analysis 57
4.3 Discussion of Results 74
References
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary of Findings 77
5.2 Conclusion 83
5.3 Recommendation 84
5.4 Bibliography 77
Appendix 79
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/5257/evaluation-of-the-impact-of-advertising-on-volume-of-sales-a-case-study-of-ama-breweries-plc-9th-mile-corner-enugu-409
"Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/5257/evaluation-of-the-impact-of-advertising-on-volume-of-sales-a-case-study-of-ama-breweries-plc-9th-mile-corner-enugu-409>.
"Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/5257/evaluation-of-the-impact-of-advertising-on-volume-of-sales-a-case-study-of-ama-breweries-plc-9th-mile-corner-enugu-409>.
"Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/5257/evaluation-of-the-impact-of-advertising-on-volume-of-sales-a-case-study-of-ama-breweries-plc-9th-mile-corner-enugu-409.
- Related Works
- Impact Of Marketing Research In A Small Scale Company (a Case Study Of Juhel Pharmaceutical Enugu)
- Advertisers Preferences Of Media Channel Problems, Choice, And Reasons (a Comparative Study Of Daily Sun Newspaper And Newswatch Magazine)
- Managing The Channel System In Petroleum Product Marketing In Enugu State.
- Business And Marketing Strategies Of A Company (a Case Study Of Anambra State Motor Manufacturing Company (anammco)
- Consumption Patterns And Preferences Switching Among Consumers From Foreign To Local Rice In Umuahia Metropolis Abia State, Nigeria
- The Impact Of Effective Branding On The 2005-2008 Sales Volume Of Nbl Plc, In Enugu State
- Influence Of Stores Image On Consumer Patronage Of Fast Food Outlets Of Chitis Company Enugu
- Strategies For Introducing A New Product In The Market (a Case Study Of Encristo Phamaceuticals Limited In Enugu)
- A Critical Appraisal Of The Strategies Of Exportation Of Made In Nigeria Goods (a Case Study Of Nigerian Export Promotion Council)
- The Impact Of Nafdac On Marketing Of Drugs In Enugu State