ABSTRACT
The study is a descriptive survey designed to examine sales promotion management and organizational performance.
A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size.
A test and retest method was used to determine the reliability of the questionnaire items.
(2015, 08). The Sales Promotion Management And Organizational Performance. A Case Study Of Guinness Nigeria Plc Benin City, Edo State.. ProjectStoc.com. Retrieved 08, 2015, from https://projectstoc.com/read/6315/the-sales-promotion-management-and-organizational-performance-85
"The Sales Promotion Management And Organizational Performance. A Case Study Of Guinness Nigeria Plc Benin City, Edo State." ProjectStoc.com. 08 2015. 2015. 08 2015 <https://projectstoc.com/read/6315/the-sales-promotion-management-and-organizational-performance-85>.
"The Sales Promotion Management And Organizational Performance. A Case Study Of Guinness Nigeria Plc Benin City, Edo State.." ProjectStoc.com. ProjectStoc.com, 08 2015. Web. 08 2015. <https://projectstoc.com/read/6315/the-sales-promotion-management-and-organizational-performance-85>.
"The Sales Promotion Management And Organizational Performance. A Case Study Of Guinness Nigeria Plc Benin City, Edo State.." ProjectStoc.com. 08, 2015. Accessed 08, 2015. https://projectstoc.com/read/6315/the-sales-promotion-management-and-organizational-performance-85.
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