ABSTRACT
The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people which out of the entire population the researcher made use of 50 sample size to be a representative of the entire population. It revealed that price fixed by organization on its product have an impact on its sales and it equally revealed that price is not indicator of higher quality product it is concluded that price has a strong impact on sales and profitability in the beverage industry. It is thus recommended that, Coca-Cola should reduce their prices by little percentage in order to induce customers to buy more of their products as this will increase sales and maximize profit of Coca-Cola Bottling Company.
TABLE OF CONTENTS
Title page i
Declaration page ii
Approval Page iii
Dedication iv
Acknowledgement v
Abstract
vii
CHAPTER ONE
Introduction
1.1 Background of the study 1
1.2 Statement of the problem 5
1.3 Objectives of the study 6
1.4 Significance of the study 7
1.5 Research Questions 8
1.6 Scope of the study 8
1.7 Limitation of the study 9
CHAPTER TWO
Literature Review
2.1 Introduction 11
2.2 Marketing and Pricing concept 12
2.3 Pricing and Marketing Objective 15
2.4 Price Determination in a Competitive Market 21
2.5 Internal Factor Affecting Pricing 30
2.6 External Factors Affecting Formation of Pricing 33
2.7 Economic Factors Affecting Pricing 35
CHAPTER THREE
Research Methodology
3.1 Introduction 39
3.2 Research Design 39
3.3 Area of study 40
3.4 Population of the study 41
3.5 Sample 41
3.6 Instruments for Data Collection 42
3.7 Validation of the Instrument 42
3.8 Reliability of the Instrument 43
3.9 Method of Data Collection 44
3.10 Methods of Data Analysis 44
CHAPTER FOUR
Presentation and Analysis of Data
4.1 Introduction 46
4.2 Respondent Characteristics 48
4.3 Presentation of Data Analysis in Tables 50
4.4 Discussion of finding 59
CHAPTER FIVE
Summary, Conclusion and Recommendations
5.1 Summary 61
5.2 Conclusion 62
5.3 Recommendations 65
Bibliography 68
Appendix 70
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 08). The Effect Of Pricing Policy On Sales In The Beverage Industry (a Case Study Of The Coca Cola Bottling Company).. ProjectStoc.com. Retrieved 08, 2014, from https://projectstoc.com/read/2723/the-effect-of-pricing-policy-on-sales-in-the-beverage-industry-a-case-study-of-the-coca-cola-bottling-company-7415
"The Effect Of Pricing Policy On Sales In The Beverage Industry (a Case Study Of The Coca Cola Bottling Company)." ProjectStoc.com. 08 2014. 2014. 08 2014 <https://projectstoc.com/read/2723/the-effect-of-pricing-policy-on-sales-in-the-beverage-industry-a-case-study-of-the-coca-cola-bottling-company-7415>.
"The Effect Of Pricing Policy On Sales In The Beverage Industry (a Case Study Of The Coca Cola Bottling Company).." ProjectStoc.com. ProjectStoc.com, 08 2014. Web. 08 2014. <https://projectstoc.com/read/2723/the-effect-of-pricing-policy-on-sales-in-the-beverage-industry-a-case-study-of-the-coca-cola-bottling-company-7415>.
"The Effect Of Pricing Policy On Sales In The Beverage Industry (a Case Study Of The Coca Cola Bottling Company).." ProjectStoc.com. 08, 2014. Accessed 08, 2014. https://projectstoc.com/read/2723/the-effect-of-pricing-policy-on-sales-in-the-beverage-industry-a-case-study-of-the-coca-cola-bottling-company-7415.
- Related Works
- Transportation Management And Customers Satisfaction A Case Study Of Enugu North Mass Transit
- The Causes Of Failures Among Some Managers In Business Organization A Case Study Of First Bank Plc Warri
- Factors Militating Against Human Resources Development. (a Case Study Of Enugu North Local Government)
- The Impact Of Information And Communication Technology On Customers Service Delivery (case Study Of Uba Plc)
- On The Analysing Debt-management Techniques In Business Organization In Nigeria. (a Case Study Of Nigeria Bottling Company Plc. Enugu
- The Impact Of Training And Development On Staff Efficiency In First Bank Nigeria Plc
- The Effect Of Privatization And Commercialization On Nigeria Economy
- Stress And Frustration Among Nigerian Business Managers. (a Case Study Of Star Paper Mills Nig. Ltd Aba, Abia State)
- The Role Of Retailing Business In The Development Of Nigeria Economy (a Case Study Of City Gift Supermarket Enugu)
- Problems And Prospects Of Establishing Small Scale Enterprises In Nigeria (a Case Study Of Selected Bakeries In Enugu Urban)