PREFACE
The pieces of work has been undertaken as a partial fulfillment of the award of National Diploma in Business Studies in Kaduna Polytechnic.
The topic of the essay written on THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT.
The essay work is divided into three (3) chapter. The first chapter is brief introduction of product planning and development in marketing. Its aim and objective of the essay, the scope of the essay and finally definition of some key terms in the essay.
The second chapter is the literature review which deals with the definition of product itself, the product mix and line, the product level composition, new product development process, product life cycle, why new products fail product distribution strategy and product differentiation.
The chapter which is chapter three (3) is based on summary, conclusion and recommendation based on the act cone of the essay and lastly bibliography.
TABLE OF CONTENTS
Cover - - - - - - - - - - i
Title - - - - - - - - - - ii
Declaration- - - - - - - - - iii
Approval - - - - - - - - - - iv
Dedication - - - - - - - - - v
Acknowledgement- - - - - - - - vi
Preface- - - - - - - - - - viii
CHAPTER ONE
1.0 Introduction- - - - - - - - 1
1.1 Background of the subject matter- - - - - 3
1.2 Significance of the essay- - - - - - 5
1.3 Objective of the essay- - - - - - - 6
1.4 Limitation of the essay- - - - - - 6
1.5 Delimitations of the essay - - - - - - 7
1.6 Definition of terms- - - - - - - 9
CHAPTER TWO – Literature Review
2.0 Introduction - - - - - - - - 11
2.1 Production Definition - - - - - - - 11
2.2 Product Concept.- - - - - - - 13 2.3 The product mix and line- - - - - - 15
2.4 Product level composition - - - - - - 16
2.5 New product development process- - - - 18
2.6 The product life cycle- - - - - - - 22
2.7 Reason for new product failure- - - - - 24
2.8 Product distribution strategy- - - - - - 29
2.9 Product differentiation - - - - - - 32
CHAPTER THREE
Summary, Conclusion & Recommendation
3.0 Introduction - - - - - - - - 35 3.1 Summary- - - - - - - - - 35
3.2 Conclusion- - - - - - - - - 36
3.3 Recommendation- - - - - - - 37
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Process Of Product Planning And Development In Marketing.. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314
"The Process Of Product Planning And Development In Marketing." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314.
- Related Works
- Effective Implementation O Organization Polices And Producers In Nigeria Business (a Case Study Of First Bank Of Nigeria Plc Enugu)
- The Effects Of Physical Distribution On Sales Of Consumable Goods
- Motivation As A Management Tools For Increasing The Productivity Of Workers (a Case Study Of Entraco Limited Enugu)
- The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc
- A Critical Appraisal Of The Strategies Of The Exportation Of Made In Nigeria Goods Is A Topic Chosen From Marketing Field
- The Role Of Management Information System In Improving Customer Services In The Banking Industry (a Case Study Of United Bank For Africa Plc)
- Management And Operational Problems Of Rural Water Supply In Nigeria (a Case Study Of Water Corporation Enugu)
- Leasing As A Major Financing Device For Small Scale Industries In Enugu Urban (a Case Study Of Hapel Nig. Ltd)
- Causes Of Failure Of Small Scale Industries In Nigeria ( A Case Study Of Enugu State )
- Staff Induction And Training Programme For Improving Workers’ Efficiency (a Case Study Of Milo Express Company, Lagos)