PREFACE
The pieces of work has been undertaken as a partial fulfillment of the award of National Diploma in Business Studies in Kaduna Polytechnic.
The topic of the essay written on THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT.
The essay work is divided into three (3) chapter. The first chapter is brief introduction of product planning and development in marketing. Its aim and objective of the essay, the scope of the essay and finally definition of some key terms in the essay.
The second chapter is the literature review which deals with the definition of product itself, the product mix and line, the product level composition, new product development process, product life cycle, why new products fail product distribution strategy and product differentiation.
The chapter which is chapter three (3) is based on summary, conclusion and recommendation based on the act cone of the essay and lastly bibliography.
TABLE OF CONTENTS
Cover - - - - - - - - - - i
Title - - - - - - - - - - ii
Declaration- - - - - - - - - iii
Approval - - - - - - - - - - iv
Dedication - - - - - - - - - v
Acknowledgement- - - - - - - - vi
Preface- - - - - - - - - - viii
CHAPTER ONE
1.0 Introduction- - - - - - - - 1
1.1 Background of the subject matter- - - - - 3
1.2 Significance of the essay- - - - - - 5
1.3 Objective of the essay- - - - - - - 6
1.4 Limitation of the essay- - - - - - 6
1.5 Delimitations of the essay - - - - - - 7
1.6 Definition of terms- - - - - - - 9
CHAPTER TWO – Literature Review
2.0 Introduction - - - - - - - - 11
2.1 Production Definition - - - - - - - 11
2.2 Product Concept.- - - - - - - 13 2.3 The product mix and line- - - - - - 15
2.4 Product level composition - - - - - - 16
2.5 New product development process- - - - 18
2.6 The product life cycle- - - - - - - 22
2.7 Reason for new product failure- - - - - 24
2.8 Product distribution strategy- - - - - - 29
2.9 Product differentiation - - - - - - 32
CHAPTER THREE
Summary, Conclusion & Recommendation
3.0 Introduction - - - - - - - - 35 3.1 Summary- - - - - - - - - 35
3.2 Conclusion- - - - - - - - - 36
3.3 Recommendation- - - - - - - 37
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Process Of Product Planning And Development In Marketing.. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314
"The Process Of Product Planning And Development In Marketing." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314.
- Related Works
- A Critical Study Of The Problem And Prospects Of Timber Business In Enugu State. A Case Study Of Enugu Timber Dealers And Sawers Association Kenyata
- The Nature, Concept And Scope Of Management In An Organisation (a Case Study Of Phcn )
- The Impact Of Effective Working Capital Management On Company Performance In Depressed Economy (a Case Study Of Unilever Nigeria Plc.)
- The Causes Of Failures Among Some Managers In Business Organization A Case Study Of First Bank Plc Warri
- The Impact Of Information Communication Technology On The Performance Of United Bank For Africa Plc
- The Role Of Communication Strategies In Change Management Process In Your Company
- The Effects Of Working Capital Management On The Profitability Of Bank
- Women Involvement In Community In Nigeria (a Case Study Of Eku In Ethiope East Local Government Area Of Delta State)
- The Personnel Management And Administration In City Gift Supermarket, Enugu
- The Impact Of The Total Quality Management (tqm) On Productivity (a Case Study Of Diamond Bank, Ltd Owerri)