PREFACE
The pieces of work has been undertaken as a partial fulfillment of the award of National Diploma in Business Studies in Kaduna Polytechnic.
The topic of the essay written on THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT.
The essay work is divided into three (3) chapter. The first chapter is brief introduction of product planning and development in marketing. Its aim and objective of the essay, the scope of the essay and finally definition of some key terms in the essay.
The second chapter is the literature review which deals with the definition of product itself, the product mix and line, the product level composition, new product development process, product life cycle, why new products fail product distribution strategy and product differentiation.
The chapter which is chapter three (3) is based on summary, conclusion and recommendation based on the act cone of the essay and lastly bibliography.
TABLE OF CONTENTS
Cover - - - - - - - - - - i
Title - - - - - - - - - - ii
Declaration- - - - - - - - - iii
Approval - - - - - - - - - - iv
Dedication - - - - - - - - - v
Acknowledgement- - - - - - - - vi
Preface- - - - - - - - - - viii
CHAPTER ONE
1.0 Introduction- - - - - - - - 1
1.1 Background of the subject matter- - - - - 3
1.2 Significance of the essay- - - - - - 5
1.3 Objective of the essay- - - - - - - 6
1.4 Limitation of the essay- - - - - - 6
1.5 Delimitations of the essay - - - - - - 7
1.6 Definition of terms- - - - - - - 9
CHAPTER TWO – Literature Review
2.0 Introduction - - - - - - - - 11
2.1 Production Definition - - - - - - - 11
2.2 Product Concept.- - - - - - - 13 2.3 The product mix and line- - - - - - 15
2.4 Product level composition - - - - - - 16
2.5 New product development process- - - - 18
2.6 The product life cycle- - - - - - - 22
2.7 Reason for new product failure- - - - - 24
2.8 Product distribution strategy- - - - - - 29
2.9 Product differentiation - - - - - - 32
CHAPTER THREE
Summary, Conclusion & Recommendation
3.0 Introduction - - - - - - - - 35 3.1 Summary- - - - - - - - - 35
3.2 Conclusion- - - - - - - - - 36
3.3 Recommendation- - - - - - - 37
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Process Of Product Planning And Development In Marketing.. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314
"The Process Of Product Planning And Development In Marketing." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314.
- Related Works
- Enterpreneurial Development Audits Impact In Our Economy (a Case Study Of Eboyi State
- Quality Control As A Competitive Tool For Small Scale Enterprises In Nigeria
- The Impact Of Co-operative Organization (multi Purpose) In The Economic Development Of Enugu State. (a Case Study Of Enugu Metropolis)
- Problems Of Effective Management In Government Owned Companies
- The Impact Of Remunerations And Working Conditions On Organizations Productivity (a Case Study Of Life Brewery Onitsha
- Inventory Control Procedures In Manufacturing Organizations (a Case Study Of Emenite Limited, Emene)
- Impact Of Small Scale Business To National Economic Growth And Development (a Case Study Of Ezinne Bakeries In Ugbene Abakpa Nike Enugu)
- The Role Of Nigerian Stock Exchange In Industrial Development
- Use Of Manpower Audit For Efficient Man Power Planning (a Case Study Of Enugu State Broadcasting Service)
- The Role Of Bank Of Industry Towards The Development Of Small Scale Enterprises