PREFACE
The pieces of work has been undertaken as a partial fulfillment of the award of National Diploma in Business Studies in Kaduna Polytechnic.
The topic of the essay written on THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT.
The essay work is divided into three (3) chapter. The first chapter is brief introduction of product planning and development in marketing. Its aim and objective of the essay, the scope of the essay and finally definition of some key terms in the essay.
The second chapter is the literature review which deals with the definition of product itself, the product mix and line, the product level composition, new product development process, product life cycle, why new products fail product distribution strategy and product differentiation.
The chapter which is chapter three (3) is based on summary, conclusion and recommendation based on the act cone of the essay and lastly bibliography.
TABLE OF CONTENTS
Cover - - - - - - - - - - i
Title - - - - - - - - - - ii
Declaration- - - - - - - - - iii
Approval - - - - - - - - - - iv
Dedication - - - - - - - - - v
Acknowledgement- - - - - - - - vi
Preface- - - - - - - - - - viii
CHAPTER ONE
1.0 Introduction- - - - - - - - 1
1.1 Background of the subject matter- - - - - 3
1.2 Significance of the essay- - - - - - 5
1.3 Objective of the essay- - - - - - - 6
1.4 Limitation of the essay- - - - - - 6
1.5 Delimitations of the essay - - - - - - 7
1.6 Definition of terms- - - - - - - 9
CHAPTER TWO – Literature Review
2.0 Introduction - - - - - - - - 11
2.1 Production Definition - - - - - - - 11
2.2 Product Concept.- - - - - - - 13 2.3 The product mix and line- - - - - - 15
2.4 Product level composition - - - - - - 16
2.5 New product development process- - - - 18
2.6 The product life cycle- - - - - - - 22
2.7 Reason for new product failure- - - - - 24
2.8 Product distribution strategy- - - - - - 29
2.9 Product differentiation - - - - - - 32
CHAPTER THREE
Summary, Conclusion & Recommendation
3.0 Introduction - - - - - - - - 35 3.1 Summary- - - - - - - - - 35
3.2 Conclusion- - - - - - - - - 36
3.3 Recommendation- - - - - - - 37
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Process Of Product Planning And Development In Marketing.. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314
"The Process Of Product Planning And Development In Marketing." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314.
- Related Works
- Attitude Of Consumers Towards Nigerian Made Goods (a Case Study Of Enugu Metropolis)
- The Impact Of Millennium Development Goals (mdgs) On The Standard Of Living Of Rural Dwellers
- The Assessment Of Human Resource Development In Enhancing Organizational Productivity In Kaduna Refinery And Petroleum Company
- The Effect Of Job Satisfaction On Organisational Productivity (a Case Study Of Union Bank Nigeria Plc Enugu Branch)
- The Role Of Trade Fair In Marketing Of Goods And Services (a Case Study Of Enugu Chamber Of Commerce)
- Exportation Of Made In Nigeria Goods As A Tool For The Development Of The Nigeria Economy (a Case Study Of The Niger Export Promotion Council, Enugu State)
- The Effect Of Leadership Style On Workers Performance In A Manufacturing Firm (a Case Study Of Auto Star Gallery Limited Emene Enugu)
- An Account For The Low Productivity In Public Corporations In Nigeria. A Case Study Of National Electric Power Authority Nepa, Enugu Zoanl Office.
- Cash Management In Medium Scale Enterprises (a Case Study Of Mr Biggs Enugu
- Trade Fair As An Instrument Of Increasing Sales In Business Organization. A Case Study Of Emily Industry Limited, Enugu.