PREFACE
The pieces of work has been undertaken as a partial fulfillment of the award of National Diploma in Business Studies in Kaduna Polytechnic.
The topic of the essay written on THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT.
The essay work is divided into three (3) chapter. The first chapter is brief introduction of product planning and development in marketing. Its aim and objective of the essay, the scope of the essay and finally definition of some key terms in the essay.
The second chapter is the literature review which deals with the definition of product itself, the product mix and line, the product level composition, new product development process, product life cycle, why new products fail product distribution strategy and product differentiation.
The chapter which is chapter three (3) is based on summary, conclusion and recommendation based on the act cone of the essay and lastly bibliography.
TABLE OF CONTENTS
Cover - - - - - - - - - - i
Title - - - - - - - - - - ii
Declaration- - - - - - - - - iii
Approval - - - - - - - - - - iv
Dedication - - - - - - - - - v
Acknowledgement- - - - - - - - vi
Preface- - - - - - - - - - viii
CHAPTER ONE
1.0 Introduction- - - - - - - - 1
1.1 Background of the subject matter- - - - - 3
1.2 Significance of the essay- - - - - - 5
1.3 Objective of the essay- - - - - - - 6
1.4 Limitation of the essay- - - - - - 6
1.5 Delimitations of the essay - - - - - - 7
1.6 Definition of terms- - - - - - - 9
CHAPTER TWO – Literature Review
2.0 Introduction - - - - - - - - 11
2.1 Production Definition - - - - - - - 11
2.2 Product Concept.- - - - - - - 13 2.3 The product mix and line- - - - - - 15
2.4 Product level composition - - - - - - 16
2.5 New product development process- - - - 18
2.6 The product life cycle- - - - - - - 22
2.7 Reason for new product failure- - - - - 24
2.8 Product distribution strategy- - - - - - 29
2.9 Product differentiation - - - - - - 32
CHAPTER THREE
Summary, Conclusion & Recommendation
3.0 Introduction - - - - - - - - 35 3.1 Summary- - - - - - - - - 35
3.2 Conclusion- - - - - - - - - 36
3.3 Recommendation- - - - - - - 37
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Process Of Product Planning And Development In Marketing.. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314
"The Process Of Product Planning And Development In Marketing." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314>.
"The Process Of Product Planning And Development In Marketing.." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3148/the-process-of-product-planning-and-development-in-marketing-1314.
- Related Works
- The Effect Of Privatization And Commercialization On Nigeria Economy
- The Effect Of Training And Development On Employees Performance (a Study Of United Bank For Africa)
- Cost-volume-profit Analysis As A Management Tool For Decision Making A Case Study Of Nigerian Breweries Plc
- Promotion Of Small And Medium Scale Enterprises In The Development
- Management Of Public Funds In Industries ( A Case Study Of Life Breweries Limited Aba)
- The Impact Of Advertising On Consumer Buying Behaviour In Dangote Plc
- The Reason For Efficient Development And Training Of Stores Personnel In An Industry A Case Study Of Emenite Industry, Enugu
- The Impact Of Monetary Incentive On Organisation Performance (a Case Study Of First Bank Plc Enugu)
- Problems And Prospects Of Student Hostel Accommodation Problem In The Institute Of Management And Technology (i.m.t.) Enugu.
- Organization Structure As A Tool For Effective Management (a Case Study Of Institute Management And Technology) Enugu