Product Development As A Strategic Management Tool

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ABSTRACT
Numerous types of management tools can be applied to innovation management -conceptual and mathematical models, frameworks, checklists, benchmarking tool and specific techniques and methodologies. This paper reviews a variety of such tools, examines their take-up by and usefulness to industry and speculates on their relevance and applicability in complex product system industries. The development of many of the tools has been informed by the large body of research into the success and failure of innovation, much of which has been based on studies of mass produced consumer products rather than the one-off, customised or small batch-produced industry-to-industry products that characterise CPS production. As a result, many of the innovation management tools are likely to be of limited use to CPS innovation. Areas where tools may be of assistance in CPS firms include technology acquisition and risk assessment, project management and, given the increased importance of embedded software in CPS, software management tools.

TABLE OF CONTENTS
Title Page i
Dedication ii
Acknowledgement iii
Abstract iv
Table of Content v

CHAPTER ONE vi
Introduction 1
Generating Ideas 6
Evaluating and Screening Product Ideas 7
Protecting your Ideas 7
Finalizing design research and development 8
Example of Product Development 13

CHAPTER TWO
Product Development Strategy 14
Product Development Diversification Strategy 14
Product Modification Strategy 15
Revolutionary Product Development 15
Benchmarking the Process 15
Consumer Front and Center 16

CHAPTER THREE
Developing Successful Strategies 18
What are the criteria for Developing a good strategy 19
When should you develop strategies for your Initiative 21
How do you develop strategies 22
Example: The Strategies of the RTR Coalition 27

CHAPTER FOUR
Product Development as a Strategic Management Tool 30
Steering Committees 32  
Conclusion 35
References 37
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(2015, 05). Product Development As A Strategic Management Tool.. ProjectStoc.com. Retrieved 05, 2015, from https://projectstoc.com/read/6183/product-development-as-a-strategic-management-tool-710
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