ABSTRACT
This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company.
The objectives of which the study was carried out are to
FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the company.
To measures the impact of the advertising programes on the performance of seven-up product of the performance advertising programmes on the personal of seven-up products.
The population of the Study include customers, distributors, and management and relevant staff of the case organisations.
Toppan’s formular was used in determing the sample size of customers while census was used for the management and relevant staff of seven-up bottling company.
Questionnaires were administered to the ten areas within Enugu Metropolis. The following findings among other were need that television advertising is very necessary in marketing actives of every organisation or busyness organisation.
Finally, seven up bottling common must improve on service, quality of their product. With the analysis made, and the tested hypothesis it was observed that television advertising encouraged increase in demand for seven –Up products with in Enugu metropol
TABLE OF CONTENT
TITTLE PAGE … … … … … … … i
APPROVAL PAGE … … … … … … … ii
DEDICATION … … … … … … … iii
ACKNOWLEDGMENT … … … … … … iv
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVE OF THE STUDY
1.4 STATEMENT OF HYPOTHESIS
1.5 SIGNIFICANCE OF THE STUDY
1.6 THE SCOPE OF THE STUDY
1.7 DEFINITION OF TERMS
CHAPTER TWO
2.0 LITERATURES REVIEW
2.1 AN OVERVIEW OF ADVERTISING
2.2 TYPES OF ADVERTISING
2.3 IMPORTANCE OF ADVERTISING
2.4 THE ROLE OF T.V ADVERTISING
2.5 EFFECTIVENESS OF T.V ADVERTISING
2.6 INFLUENCE F T.V ADVERTISING ON CONSUMER DEMAND
2.7 INFLUENCE OF T.V ADVERTISING ON DEMAND
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 PRIMARY DATA
3.2 SECONDARY DATA
3.3 POPULATION OF STUDY
3.4 SAMPLE SIZE DETERMINATION
3.5 SAPLING TECHNIQUE
3.6 RESEARCHER INSTRUMENT USED
3.7 VALIDATION OF THE INSTRUMENTS
3.8 METHOD OF DATA TREATMENT AND ANALYSIS
3.9 QUESTIONNAIRE ADMINISTRATION
3.10 LIMITATION OF THE STUDY
CHAPTER FOUR
4.0 DATA PRESENTATIONS ANALYSIS AND INTERPRETATION OF DATA
4.1 DATA PRESENTATION AND ANALYSIS
4.2 TEST OF HYPOTHESIS
CHAPTER FIVE
5.1 SUMMARY OF FINDINGS
5.2 RECOMMENDATION
5.3 CONCLUSION
5.4 BIBLIOGRAPHY
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-up Bottling Company In Enugu Metropolis).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5888/the-influence-of-television-adverting-on-consumer-rsquo-s-demand-for-soft-drink-a-case-study-of-seven-up-bottling-company-in-enugu-metropolis-9488
"The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-up Bottling Company In Enugu Metropolis)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5888/the-influence-of-television-adverting-on-consumer-rsquo-s-demand-for-soft-drink-a-case-study-of-seven-up-bottling-company-in-enugu-metropolis-9488>.
"The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-up Bottling Company In Enugu Metropolis).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5888/the-influence-of-television-adverting-on-consumer-rsquo-s-demand-for-soft-drink-a-case-study-of-seven-up-bottling-company-in-enugu-metropolis-9488>.
"The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-up Bottling Company In Enugu Metropolis).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5888/the-influence-of-television-adverting-on-consumer-rsquo-s-demand-for-soft-drink-a-case-study-of-seven-up-bottling-company-in-enugu-metropolis-9488.
- Related Works
- The Impact Of “benue This Week” A Radio Benue Programme On The Rural Development Of Katsina-ala Local Government Area
- The Impact Of Management Style On Reporters And Programmes Producers In The Station
- Challenges Of The Freedom Of Information Bill To The Broadcast Media (case Study Of Nta Kaduna)
- Communication In Business
- Impact Of Gulder Advertisement On The Social Behaviour Of Student’s Of Enugu State University Of Science And Technology, Enugu
- The Impact Of Motivational Instruments On The Productivity Of Workers (a Case Study Of Access Bank Plc Garden Avenue Branch, Enugu)
- The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu
- Imapct Of Nta Enugu Television Advertisement On The Mental Development Of Children (a Study Of Gold Circle)
- The Influence Of Western Television Programmes On The Cultural Values Of Nigeria Youths (a Case Study Oof Caritas Students, Enugu).
- The Role Of Third World News Agencies In Global Dissemination Of Information (a Case Study Of News Agency Of Nigeria (nan)