ABSTRACT
This is a public perception of the advertising of G.S.M product (MTN)/ZAIN). A case study of Onitsha Community. The Main purpose of this study is to ascertain the publicd attitude towards the advertisement of GSM products. To enable some GSM business organization know how consumer feel about their products. It will further evaluate the impact of advertising in the sales of GSM products. And finally to correct the negative impression some people are having about advertising. In the same vain, it will support marketer, who wished to excel by recommending, some possible solution to some research question and thereby solving some marketing problems.
TABLE OF CONTENT
Cover Page - - - - - - - - - - - i
Title Page - - - - - - - - - - ii
Approval Page- - - - - - - - - - iii
Dedication- - - - - - - - - - - iv
Acknowledgement- - - - - - - - - - v
Abstract - - - - - - - - - - - viii
Table of Content- - - - - - - - - - ix
List of Table - - - - - - - - - x
CHAPTER ONE: INTRODUCTION
1.1 Background Of The Study- - - - - - - 1
1.2 Statement of the Problems - - - - - - - - 4
1.3 Objective of the Study - - - - - - - - - 4
1.4 Significance of the Study - - - - - - - - 4
1.5 Research Question - - - - - - - - - 6
1.6 Research Hypothesis -- - - - - - - - - 6
1.7 Theoretical Framework - - - - - - - - - 7
1.8 Scope of the Study - - - - - - - - - 10
1.9 Limitation of the Study - - - - - - - - 10
1.10 Definition of the Terms (Conceptual and Operational) - - - - 11
Reference
CHAPTER TWO: LITERATURE REVIEW
2.1 Sources of Literature Review - - - - - - - 14
2.2 Review of Relevant Literature - - - - - - - - 14
2.2.1 History of advertising - - - - - - - - 17
2.2.2 Problem of Advertising - - - - -18
2.2.3 Objective of Advertising - 19
2.2.4 MTN Nigeria Profile - - - 21
2.2.5 Zain Nigeria Profile - - - - - - 22
2.2.6 Nigeria Communication Commission Profile - - - - - - 24
2.2.7 The Relationship Between Advertising and Perception - - - - 25
2.2.8 Advertising as a Medium for GSM Brand Creation - - - - 27
2.2.9 Critical Issues in the Development of GSM in Nigeria- - - - 28
2.3 Summery of Literature Review- - - - - - - 21
References 32
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design- - - - - - - - - - 35
3.2 Area of Study - - - - - - - - - - 36
3.3 Research Population - - - - - - - - - 36
3.4 Research Sample - - - - - - - - - 37
3.5 Sample Techniques - - - - - - - - - 37
3.6 Measuring Instrument - - - - - - - 37
3.7 Method of Data Collection - - - - - - - 37
3.8 Method of Data Analysis - - - - - - - 38
3.9 Expected Result - - - - - - - - - 38
References 39
CHAPTER FOUR: PRESENTATION AND INTERPRETATION OF FINDINGS
4.1 Data Presentation and Analysis - - - - - - - 40
4.2 Analysis of Research Question / Hypothesis - - - - - 41
4.3 Test of Hypothesis- - - - - - - - - 54
4.3.1 Hypothesis One - - - - - - - - 54
4.3.2 Hypothesis Two - - - - - - - - 56
4.3.3 Hypothesis Three - - - - - - - - 58
4.3.4 Hypothesis Four - - - - - - - - 60
4.3.5 Findings - - - - - - - - - 63
4.4 Discussion of Result - - - - - - - 63
CHAPTER FIVE: SUMMERY, CONCLUSION, RECOMMENDATION AND
5.1 Summery of Findings - - - - - - - - 64
5.2 Conclusion - - - - - - - - - 65
5.3 Recommendation - - - - - - - - - 65
Bibliography
Appendix
Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). Public Perception Of The Advertising Of Gsm Products (mtn/zain) (a Case Study Of Onitsha Community).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/5236/public-perception-of-the-advertising-of-gsm-products-mtn-zain-a-case-study-of-onitsha-community-7299
"Public Perception Of The Advertising Of Gsm Products (mtn/zain) (a Case Study Of Onitsha Community)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/5236/public-perception-of-the-advertising-of-gsm-products-mtn-zain-a-case-study-of-onitsha-community-7299>.
"Public Perception Of The Advertising Of Gsm Products (mtn/zain) (a Case Study Of Onitsha Community).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/5236/public-perception-of-the-advertising-of-gsm-products-mtn-zain-a-case-study-of-onitsha-community-7299>.
"Public Perception Of The Advertising Of Gsm Products (mtn/zain) (a Case Study Of Onitsha Community).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/5236/public-perception-of-the-advertising-of-gsm-products-mtn-zain-a-case-study-of-onitsha-community-7299.
- Related Works
- Influence Of Esbs Radio On The Economic Empowerment Of Agbani Community In Enugu State.
- Mass Media And The Management Of Human Rights Abuses In Nigeria.
- The Impact Of Advertising In A Corporate Organization A Case Study Of First Bank Of Nigeria Plc
- Comparative Study Of Community & National Newspaper In Local News Dissemination (a Content Analysis Of This Day And Ekwulobia News)
- Annotated Bibliograpghy Of Selected Commonly Used Textbooks In Anglophone Africa
- The Impact Of Communication In Organisational Efficiency (a Case Study Of Nepa Zonal Office Enugu)
- The Impact Of Motivational Instruments On The Productivity Of Workers (a Case Study Of Access Bank Plc Garden Avenue Branch, Enugu)
- Impact Of Social Media On Modern Journalism (a Study Of Journalists In Makurdi Metropolis)
- Audience Perception Of Sports (football) Reportage By Nigerian Newspaper
- Impact Of Television Advertising In Promoting The Sales Of Mtn Products In Enugu Metropolis