ABSTRACT
Industrial organizations who produces (s) goods or services have to liaise to the public through public message Newspaper.
This ensures patronage from the customers. For this task to be carried out it needs then help of a Public Relation Practitioner who systematically design a way to make mutual relationship between the people- customer and the organization. The researcher therefore, deemed it necessary to delve into the use of public relation in business management chosen Newspaper.
A review of previous literacy works in similar topic were carried out, at the end which assumptions were made in terms of research questionnaire drafted to aid the surveying of the primary data.
The survey was designed to cover the five division of Newspaper. The total of four hundred (400) questionnaires were distributed as follows the MD’s division one hundred (100) marketing division one hundred (100). Controlling and finance ninety (90) personal division ten (10) and technical division one hundred (100). Actual response data of three hundred and twenty three (323) and sample size of 64.6% was information(s) collected were analyzed in tabular presentation and other statistical forms of analysis adopted. The result revealed that public relation is an important tool in business promotion. It was also noted that most industrial companies make more use of public relation than government parastatals or other establishment. Another revelation was that any organization which recognizes public relation as a profession is more likely to employ professionally experience public relation to handle public affairs.
Finally, these result suggest, that public relation practitioners be equipped with adequate professional training and exposure to practical cases so as to better equip the in handling their duty to enhance business growth. More so the work after going through it is an avenue to those who have not establish public relation department to do so and reap the fruit that comes out of it that is business profitability growth and development.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of contents
CHAPTER ONE: INTRODUCTION
1.1 General Background to the Subject Matter
1.2 Problems Associated with Public Relations
1.3 Problems of Public Relation in Newspaper House
1.4 The importance of studying public relation practices in newspaper business
1.5 Definition of Terms
1.6 References
CHAPTER TWO: LITERATURE REVIEW
2.1 Public Relation and the Society
2.2 Public Relation and Management
2.3 Public Relation and the Business
2.4 Public Affairs Cum Relations professionals Guideline on the Ethics of Business
2.5 References
CHAPTER THREE:
3.1 Data Presentation
3.2 Analysis of the Data
3.3 Recommendation
3.4 Conclusion
3.5 References
Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 11). The Use Of Public Relations In Business Management (a Case Study Of Newspaper).. ProjectStoc.com. Retrieved 11, 2014, from https://projectstoc.com/read/4710/the-use-of-public-relations-in-business-management-a-case-study-of-newspaper-6943
"The Use Of Public Relations In Business Management (a Case Study Of Newspaper)." ProjectStoc.com. 11 2014. 2014. 11 2014 <https://projectstoc.com/read/4710/the-use-of-public-relations-in-business-management-a-case-study-of-newspaper-6943>.
"The Use Of Public Relations In Business Management (a Case Study Of Newspaper).." ProjectStoc.com. ProjectStoc.com, 11 2014. Web. 11 2014. <https://projectstoc.com/read/4710/the-use-of-public-relations-in-business-management-a-case-study-of-newspaper-6943>.
"The Use Of Public Relations In Business Management (a Case Study Of Newspaper).." ProjectStoc.com. 11, 2014. Accessed 11, 2014. https://projectstoc.com/read/4710/the-use-of-public-relations-in-business-management-a-case-study-of-newspaper-6943.
- Related Works
- The Role Of Computers In Management Information System A Case Study Of National Fertilizer Company Of Nigeria (nafcon) Onne)
- The Role Of Mass Media In Educational Development In Nigera (a Case Study Of Nta Enugu)
- The Role Of Broadcasting In The Rural Development (a Case Study Of Esbs(radio) Enugu)
- Influence Of News Censorship On The Performance Of Media Houses In Nigeria (a Study Of Nasarawa Broadcasting Service, Lafia).
- Influence Of Radio Ownership On Professional Journalism Practice
- The Impact Of News Commentaries On Radio Listeners (a Case Study Of Federal Radio Corporation Of Nigeria Enugu)
- The Role Of Imo Broadcasting Corporation In The Rural Education Development Of Emekuku, Owerri, Imo State.
- The Effect Of Broadcast Media Campaign Against Ethno Religious Crisis In Nigeria
- The Need For Public Relation In National Development
- The Impact Of “benue This Week” A Radio Benue Programme On The Rural Development Of Katsina-ala Local Government Area