Abstract
This research work was aimed at finding the Impact of NTA Enugu Commercials on
Consumers Demand for Malta Guinness. The researcher made use of the survey design to
gather necessary information. Copies of questionnaire were administered and retrieved from
the respondent. The findings showed that NTA, Enugu commercials have impact on
consumers demand for Malta Guinness. Also commercials affect the choice of products in a
competitive market. The researcher made some recommendations based on the findings of the
research. That companies should endeavour to spend reasonable amount of money on
commercials, which would be regained through increased sales volume. Manufacturing
companies should also carry out more pre-advertising and post advertising researches so as to
determine effectiveness of the commercial made.
TABLE OF CONTENTS
Title page i
Declaration ii
Certification iii
Dedication iv
Acknowledgements v
Table of contents/figures vi
List of tables ix
Abstract x
This research work was aimed at finding the Impact of NTA Enugu Commercials on
Consumers Demand for Malta Guinness. The researcher made use of the survey design to
gather necessary information. Copies of questionnaire were administered and retrieved from
the respondent. The findings showed that NTA, Enugu commercials have impact on
consumers demand for Malta Guinness. Also commercials affect the choice of products in a
competitive market. The researcher made some recommendations based on the findings of the
research. That companies should endeavour to spend reasonable amount of money on
commercials, which would be regained through increased sales volume. Manufacturing
companies should also carry out more pre-advertising and post advertising researches so as to
determine effectiveness of the commercial made.
TABLE OF CONTENTS
Title page i
Declaration ii
Certification iii
Dedication iv
Acknowledgements v
Table of contents/figures vi
List of tables ix
Abstract x
CHAPTER ONE: INTRODUCTION
1.1 Background of the study 1
1.2 Statement of the problem 4
1.3 Objectives of the study 4
1.4 Research questions 4
1.5 Hypothesis 4
1.6 Scope and limitation of the study 5
1.7 Significance of the study 5
1.8 Operational definition of significant terms 6
8
1.1 Background of the study 1
1.2 Statement of the problem 4
1.3 Objectives of the study 4
1.4 Research questions 4
1.5 Hypothesis 4
1.6 Scope and limitation of the study 5
1.7 Significance of the study 5
1.8 Operational definition of significant terms 6
8
CHAPTER TWO: REVIEW OF LITERATURE
2.1 Introduction 7
2.2 Review of concepts 7
2.2.1 Nigerian Television Authority 7
2.2.2 The concept of television 9
2.2.3 The concept of consumer demand 10
2.2.4 The concept of Malta Guinness 11
2.3 Review of related studies 12
2.4 Theoretical framework 17
2.5 Summary 18
2.1 Introduction 7
2.2 Review of concepts 7
2.2.1 Nigerian Television Authority 7
2.2.2 The concept of television 9
2.2.3 The concept of consumer demand 10
2.2.4 The concept of Malta Guinness 11
2.3 Review of related studies 12
2.4 Theoretical framework 17
2.5 Summary 18
CHAPTER THREE: RESEARCH METHOD
3.1 Introduction 19
3.2 Research design or Research technique 19
3.3 Population of study 20
3.4 Sampling technique/sample 21
3.5 Description of research instrument 21
3.6 Validity and reliability of data gathering instrument 22
3.7 Method of data collection 22
3.8 Method of data analyses 22
CHAPTER FOUR: DATA PRESENTATION AND DISSCUSION OF FINDINGS
4.1 Introduction 24
4.2 Data presentation and analyses 24
4.3 Testing of hypothesis 32
4.4 Discussion of findings 35
3.1 Introduction 19
3.2 Research design or Research technique 19
3.3 Population of study 20
3.4 Sampling technique/sample 21
3.5 Description of research instrument 21
3.6 Validity and reliability of data gathering instrument 22
3.7 Method of data collection 22
3.8 Method of data analyses 22
CHAPTER FOUR: DATA PRESENTATION AND DISSCUSION OF FINDINGS
4.1 Introduction 24
4.2 Data presentation and analyses 24
4.3 Testing of hypothesis 32
4.4 Discussion of findings 35
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction 38
5.2 Summary of findings 38
5.3 Conclusions 39
5.4 Recommendations 40
5.5 Suggestions for further studies 40
References 41
Appendix 43
5.1 Introduction 38
5.2 Summary of findings 38
5.3 Conclusions 39
5.4 Recommendations 40
5.5 Suggestions for further studies 40
References 41
Appendix 43
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 02). Impact Of Nigerian Television Authority (nta) Enugu Commercials On Consumer Demand For Malta Guinness.. ProjectStoc.com. Retrieved 02, 2016, from https://projectstoc.com/read/7242/impact-of-nigerian-television-authority-nta-enugu-commercials-on-consumer-demand-for-malta-guinness-6997
"Impact Of Nigerian Television Authority (nta) Enugu Commercials On Consumer Demand For Malta Guinness." ProjectStoc.com. 02 2016. 2016. 02 2016 <https://projectstoc.com/read/7242/impact-of-nigerian-television-authority-nta-enugu-commercials-on-consumer-demand-for-malta-guinness-6997>.
"Impact Of Nigerian Television Authority (nta) Enugu Commercials On Consumer Demand For Malta Guinness.." ProjectStoc.com. ProjectStoc.com, 02 2016. Web. 02 2016. <https://projectstoc.com/read/7242/impact-of-nigerian-television-authority-nta-enugu-commercials-on-consumer-demand-for-malta-guinness-6997>.
"Impact Of Nigerian Television Authority (nta) Enugu Commercials On Consumer Demand For Malta Guinness.." ProjectStoc.com. 02, 2016. Accessed 02, 2016. https://projectstoc.com/read/7242/impact-of-nigerian-television-authority-nta-enugu-commercials-on-consumer-demand-for-malta-guinness-6997.
- Related Works
- Influence Of “second Chance” (a Foreign Television Programme On The Social Behaviour Of Nnamdi Azikiwe University Students, Awka)
- Influence Of Religious Programmes On Nta Enugu In Regula Ting The Moral Conducts Of Nigerian Students (a Study Of Caritas University Students)
- The Impact Of Testimonial Use On Advertising Effectiveness (a Case Study Of Kanu Nwankwo In Peak Milk Advertisment)
- An Analysis Of The Impact Of Television In The Campaign Against Early Marriage: A Case Study Of Oyi Local Government Area
- The Role Of Radio And Television In Rural Development
- The Role Of Radio In Mobilising Women For Politics In Nigeria. Period Of Study: (1961 – 2004)
- Mass Media In The Promotion Of Government Policies In Nigeria (a Case Study Of Enugu State Broadcasting Service)
- Power Interruptions And Broadcasting Media Programmes In Enugu Case Study Of Esbs Radio And Television
- Role Of Independent Television, Benin, In Political Mobilization Of Rural Areas (a Study Of Uziare L.g.a In Edo State)
- Effect Of Government Ownership And Control Of Mass Media On Media Objectivity (a Study Of Esbs, Enugu)