ABSTRACT
The needs for a company to strive to improve its profitability are obvious and varied.
This was as a result on how active their public relations towards their clients.
As a matter of fact, Bank needs public relations as a tool for achieving its objectives.
Perhaps, public relations is relationship with the general public through publicizing those functions of an organization, corporation, church, government military, institution etc. Concerned with informing the public and analyzing these information in an attempt to create favourable public opinion.
However, one major point in this review that is quite clear in Nigeria context is that, bank begin to understand the uses of public relations practices and strategies in improving its profitability because both offices and other categories of staff are involved in act of selling bank services at any time.
Finally, to improve the profitability was the adoption of a sound and well articulated public relations strategies which was directed towards understanding and interpreting customers’ needs and wants offering a maximum of services to satisfy these customers, informing the community on how the services are been offered and the recommendation is that the management should be referred to the public relations department which should not only promptly attain t the matter and should advice the branch managers on the complaints and remedial action to be taken.
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF RESEARCH PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 RESEARCH QUESTION
1.6 HYPOTHESIS FORMULATION
1.7 CONCEPTION AND OPERATION DEFINITION OF TERMS
1.8 ASSUMPTION
1.9 LIMITATION OF STUDY
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 SOURCES OF LITERATURE
2.2 PUBLIC RELATIONS IN BUSINESS ORGANIZATION (BANK)
2.3 PUBLIC RELATIONS OF (UBA)
2.4 SUMMARY OF LITERATURE REVIEW
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 RESEARCH METHOD
3.2 RESEARCH DESIGN
3.3 RESEARCH SAMPLE
3.4 MEASURING INSTRUMENT
3.5 DATA ANALYSIS
3.6 EXPECTED RESULT
CHAPTER FOUR
DATA ANALYSIS AND RESULT
4.1 DATA ANALYSIS
4.2 RESULT
4.3 DISCUSSION
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
5.1 SUMMARY
5.2 RECOMMENDATIONS
REFERENCES
BIBLIOGRAPHY
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 10). Public Relations As A Tool For Achieving Organizational Objectives: (a Case Study Of United Bank For Africa (uba) Plc., Enugu).. ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/4133/public-relations-as-a-tool-for-achieving-organizational-objectives-a-case-study-of-united-bank-for-africa-uba-plc-enugu-4059
"Public Relations As A Tool For Achieving Organizational Objectives: (a Case Study Of United Bank For Africa (uba) Plc., Enugu)." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/4133/public-relations-as-a-tool-for-achieving-organizational-objectives-a-case-study-of-united-bank-for-africa-uba-plc-enugu-4059>.
"Public Relations As A Tool For Achieving Organizational Objectives: (a Case Study Of United Bank For Africa (uba) Plc., Enugu).." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/4133/public-relations-as-a-tool-for-achieving-organizational-objectives-a-case-study-of-united-bank-for-africa-uba-plc-enugu-4059>.
"Public Relations As A Tool For Achieving Organizational Objectives: (a Case Study Of United Bank For Africa (uba) Plc., Enugu).." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/4133/public-relations-as-a-tool-for-achieving-organizational-objectives-a-case-study-of-united-bank-for-africa-uba-plc-enugu-4059.
- Related Works
- Effective Application Of Marketing Concept In Bank Service
- The Role Of Community Bank In Economic Development In Nigeria
- Goodwill Management In Nigerian Business Organization A Case Study Of Phinomar Feeds Nig. Ltd
- Manpower Planning And Development As A Tool For Higher Productivity (a Case Study Of Flourmill Emene Enugu)
- Management And Operational Problems Of Rural Water Supply In Nigeria (a Case Study Of Water Corporation Awka)
- The Role Of Personnel Management In Enhancing Industrial Harmony. (a Case Study Of Cotton Mills Onitsha)
- Effective Working Capital Management And Corporate Performance In The Paint Industry. A Case Study Of Marshals And Chemical Company Ltd Enugu – Enugu State
- The Effect Of Corporate Governance On The Performance Of Forte Oil Nigeria Plc
- Problems And Prospects Of Mangers In Business Organization A Case Study Of Anammco Ltd Enugu
- The Importance Of Ethics And Social Rasponsibilities Of Business Organisation ( A Case Study Of Nigerian Bottling Company Plc Enugu )