ABSTRACT
This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.
TABLE OF CONTENT
Title page i
Declaration ii
Approval page iii
Acknowledgement iv
Abstract v
Chapter One
1.0 Introduction
1.1 Statement of the general problem
1.2 Background of the subject matter
1.3 Scope of the study
1.4 Limitation of the study
1.5 Rationale for the study
1.6 Historical background of NASCO Jos
1.7 Definition of terms
Chapter two
2.0 Literature review
2.1 Definition of personal selling
2.2 The importance of personal selling
2.3 The quality needed of salesman/person
2.4 Function of selling salesman
2.5 Types of buyer that salespeople do come across
2.6 Type of selling job
2.7 Method of compensating the sleds people
Chapter three
3.0 Methodology
3.1 Research methodology and approved used
3.2 Research instrument used
3.3 Questionnaire method
3.4 Personal interview
3.5 Documentary method
3.6 Observation
3.7 Statement of hypothesis
Chapter four
4.0 Introduction
4.1 Characteristics of the respondent, age, educational
4.2 Presentation of data and analysis of data
4.3 Proof of hypothesis (testing)
4.4 Decision rule
4.5 Research findings
Chapter five
5.0 Summary
5.1 Conclusion
5.2 Recommendation
5.3 Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Impact Of Personal Selling On The Sales Of Durable Consumer Goods.. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3044/the-impact-of-personal-selling-on-the-sales-of-durable-consumer-goods-6749
"The Impact Of Personal Selling On The Sales Of Durable Consumer Goods." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3044/the-impact-of-personal-selling-on-the-sales-of-durable-consumer-goods-6749>.
"The Impact Of Personal Selling On The Sales Of Durable Consumer Goods.." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3044/the-impact-of-personal-selling-on-the-sales-of-durable-consumer-goods-6749>.
"The Impact Of Personal Selling On The Sales Of Durable Consumer Goods.." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3044/the-impact-of-personal-selling-on-the-sales-of-durable-consumer-goods-6749.
- Related Works
- Communication A Tool For Effective Management (case Study Of The Star Printing And Publishing Company Limited Enugu)
- Problems And Prospects Of Microfinance Banks
- The Effect Of Manpower Training And Development On Organization Goal Attainment (a Case Study Of Kaduna State University)
- White Collar Frauds In Private Sectors
- The Role Of Nigerian Stock Exchange In The Development Of Nigerian Economy
- Training And Development Prerequisite For High Productivity (a Case Study Of Beecham Plc)
- The Impact Of Co-operative Organization (multi Purpose) In The Economic Development Of Enugu State. (a Case Study Of Enugu Metropolis)
- Motivation As A Means Of Staff Performance (a Case Study Of Delta Glas Pt)
- The Effect Of Pricing Policy On Sales In The Beverage Industry (a Case Study Of The Coca Cola Bottling Company)
- The Effect Of Inventory Management On The Viability Of A Company