ABSTRACT
This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.
TABLE OF CONTENT
Title page i
Declaration ii
Approval page iii
Acknowledgement iv
Abstract v
Chapter One
1.0 Introduction
1.1 Statement of the general problem
1.2 Background of the subject matter
1.3 Scope of the study
1.4 Limitation of the study
1.5 Rationale for the study
1.6 Historical background of NASCO Jos
1.7 Definition of terms
Chapter two
2.0 Literature review
2.1 Definition of personal selling
2.2 The importance of personal selling
2.3 The quality needed of salesman/person
2.4 Function of selling salesman
2.5 Types of buyer that salespeople do come across
2.6 Type of selling job
2.7 Method of compensating the sleds people
Chapter three
3.0 Methodology
3.1 Research methodology and approved used
3.2 Research instrument used
3.3 Questionnaire method
3.4 Personal interview
3.5 Documentary method
3.6 Observation
3.7 Statement of hypothesis
Chapter four
4.0 Introduction
4.1 Characteristics of the respondent, age, educational
4.2 Presentation of data and analysis of data
4.3 Proof of hypothesis (testing)
4.4 Decision rule
4.5 Research findings
Chapter five
5.0 Summary
5.1 Conclusion
5.2 Recommendation
5.3 Bibliography
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Impact Of Personal Selling On The Sales Of Durable Consumer Goods.. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3044/the-impact-of-personal-selling-on-the-sales-of-durable-consumer-goods-6749
"The Impact Of Personal Selling On The Sales Of Durable Consumer Goods." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3044/the-impact-of-personal-selling-on-the-sales-of-durable-consumer-goods-6749>.
"The Impact Of Personal Selling On The Sales Of Durable Consumer Goods.." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3044/the-impact-of-personal-selling-on-the-sales-of-durable-consumer-goods-6749>.
"The Impact Of Personal Selling On The Sales Of Durable Consumer Goods.." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3044/the-impact-of-personal-selling-on-the-sales-of-durable-consumer-goods-6749.
- Related Works
- An Evaluation Of Distribution Channel In The Logistics Management Of Petroleum Products (a Case Study Of Oando Plc Enugu)
- Effective Working Capital Management And Corporate Performance In The Paint Industry. A Case Study Of Marshals And Chemical Company Ltd Enugu – Enugu State
- Identifing The Root Causes Of The Problems In The Private Company “ekene Dili Chukwu
- The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc
- The Impact Of Human Relations Skill On The Effectiveness Of The Office Manager
- Problem And Prospect Of Small Scale Enterprise In Nigeria (a Case Study Of Ezinihitte In Imo State)
- The Problems Of Hostel Accommodation In Higher Institution (a Case Study Of Imt, Enugu State)the Problems Of Hostel Accommodation In Higher Institution (a Case Study Of Imt, Enugu State)
- The Impact Of Bank Consolidation On Operational Efficiency In First Bank Nig. Plc
- The Imapct Of Staff Customer Relationship On Organizational Image (a Case Study Of United Bank For Africa (uba) Plc)
- Problems And Prospects Of Small Scale Business In Nigeria (a Case Study Of Enugu South Local Government Area)