ABSTRACT
This research work seeks to examine to what extent the press content (restricting it to print media) affect the choice made by the public toward a particular political candidate. It examines theories as related to the field of mass communication, which emphasis the media key role in determine what perception the public build on a political figure. To this end, the study is pattern along the Instructive Stimulus Response Theory or the “Hypodermic needle/magic bullet” theory of the print media and the social responsibility theory of the press as reinforced by the Hut Plus commission of 1947. be that the research is quantitative as the case provide, a survey method was use along side the instrument of questionnaire, where the simple random sampling technique was used to gathered data from the resident of the three local government areas of Igabi, Kaduna South and Kaduna North which make up the Kaduna metropolis. Understanding the limitation as associated with the print media, being that it is more prominent among the elite, the research work after analyzing and interpretating the gathered data in chapter four went further in chapter five (being the provision for conclusion and recommendation) to proffer ways in which the press will be used, when the right atmosphere is provided, as the only machinery through which information can be transfer to the general public and perception build and shape thereafter, in their bid to choose a political candidate of their choice during election, citing our current dive as a nation into the fourth republic with a proper functioning of democratic principle.
TABLE OF CONTENT
Cover Page
Title Page
Declaration
Approval Page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.1 Introduction
1.2 Purpose of the Study
1.3 Significance of the Study
1.4 Statement of Problem
1.5 Theoretical Framework
1.6 Scope and Limitation of Study
1.7 Research Hypothesis
1.8 Definition of Terminologies
CHAPTER TWO
Literature Review
2.1 Introduction
2.2 Growth and Early Historical Development of the Nigeria Newspaper
2.3 The Newspaper Message
2.4 Newspaper in the Service of the State
2.4.1 Public Watch-Dog
2.4.2 Information Role
2.4.3 Representation Role
2.4.4 Realization of Common Objective
2.5 Relative Importance of the Nigeria Press (Newspaper) to the Society
2.6 The Newspaper, Politics and the Choice of Political Candidate.
CHAPTER THREE
Research Methodology
3.1 Research Design Techniques
3.1.1 Historical Research Method
3.1.2 Descriptive Research Method
3.1.3 Survey Research Method
3.1.4 Experimental
3.2 Sources of Data
3.2.1 Primary Source
3.2.2 Secondary Source
3.3 Data Gathering Instrument
3.4 Statistical Technique in Data Gathering
3.5 Sample/Population of Study
3.6 Sample Size
3.7 Data Analysis and Technique
CHAPTER FOUR
Data Presentation, Analysis and Interpretation
4.1 Section A: Personal Data of Respondent
4.2 Section B: Testing the Research Questions
4.3 Discussion of Research Findings
CHAPTER FIVE
Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Impact Of Nigerian Press On The Choice Of Political Candidate.. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3040/the-impact-of-nigerian-press-on-the-choice-of-political-candidate-2087
"The Impact Of Nigerian Press On The Choice Of Political Candidate." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3040/the-impact-of-nigerian-press-on-the-choice-of-political-candidate-2087>.
"The Impact Of Nigerian Press On The Choice Of Political Candidate.." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3040/the-impact-of-nigerian-press-on-the-choice-of-political-candidate-2087>.
"The Impact Of Nigerian Press On The Choice Of Political Candidate.." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3040/the-impact-of-nigerian-press-on-the-choice-of-political-candidate-2087.
- Related Works
- Mass Media In The Promotion Of Government Policies In Nigeria (a Case Study Of Enugu State Broadcasting Service)
- Impact Of Public Relations On Crisis Management Of Multi-national Corporations (a Case Study Of Nnpc – Port Harcourt.)
- The Effects Of Media Programme On Rural Development (a Case Study Of Esbs, Nu Oha Programme
- The Impact Of Communication On The Organizational Efficiency In Nepa Enugu.
- Role Of Independent Television, Benin, In Political Mobilization Of Rural Areas (a Study Of Uziare L.g.a In Edo State)
- The Challenges Facing Nigerian Broadcast Media In The New Millenium. A Case Study Of Federal Radio Coropration Of Nigeria (frcn)
- Community Relations And Its Role In Corporate Image (a Case Study Of Spdc)
- A Comparative Analysis Of The Problems Facing Private Televisions And Government Televisions In The Dissemination Of Information In Nigeria
- Analysis Comparative Of The Performance Of Journalist In Government And Private Owned Media Organization
- The Impact Of Government Ownership And Control Of Anambra Broadcasting Service (radio) On Media Objectivity.