Audience Perception Of The Credibility Of Foreign And Local News Organizations

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ABSTRACT
The thrust of thrust of this study was to ascertain how the credibility of our local news organization are being perceived by Nigerian audience, especially when they are compared with foreign news organization.
In general, I looked at those factors that militate against the news organizations to be perceived as being credible.
I raised a proposal in which I stated my interest and objective.  I used survey research method in conducting this study.
My major objective is to ascertain if there is any significant differences between the audience perception of the credibility of foreign and local news organizations.  And if there is, the factors that contribute to that, the implication and recommendations.
 
TABLE OF CONTENTS
TITLE PAGE                                    I
APPROVAL PAGE                                II
DEDICATION                                    III
ACKNOWLEDGEMENT                            IV
ABSTRACT                                    V
TABLE OF CONTENTS                                VI


CHAPTER ONE
INTRODUCTION                                    1
1.1    BACKGROUND OF THE STUDY
1.2    STATEMENT OF THE RESEARCH PROBLEM            5
1.3    OBJECTIVE OF THE STUDY                        6
1.4    SIGNIFICANCE OF THE STUDY                    8
1.5    RESEARCH QUESTIONS                             8
1.6    RESEARCH HYPOTHESES                        9
1.7    CONCEPTUAL AND OPERATIONAL DEFINITIONS        11
1.8    ASSUMPTIONS                                13
1.9    LIMITATION OF THE STUDY                    14

CHAPTER TWO
LITERATURE REVIEW                            15
2.1    SOURCES OF LITERATURE                        15
2.2    INTRODUCTION                                15
2.3    THEORETICAL FRAMEWORK                    16
2.3.1    THE THEORY OF COGNITIVE DISSONANCE        17
2.3.2    THE THEORY OF SELECTIVE PERCEPTION AND INDIVIDUAL DIFFERENCES                    18
2.4    SELECTED AND RELATED CONCEPTS THAT CHANGE THE UNDERSTANDING OF THE AUDIENCE PERCEPTION OF THE CREDIBILITY OF FOREIGN AND LOCAL NEWS ORGANIZATION                                24
2.4.1    MEDIA CREDIBILITY                        25
2.4.2    OBJECTIVITY AND MEDIA POWER IN
CRISIS PERIODS                                    33
2.4.3    SYCOPHANCY                            42
2.4.4    COMMUNICATION TECHNOLOGIES                46
2.4.5    SUMMARY OF LITERATURE REVIEW            50

CHAPTER THREE
RESEARCH METHODOLOGY                        53
3.1    RESEARCH METHOD                            53
3.2    RESEARCH DESIGN                            54
3.3    RESEARCH SAMPLE                            54
3.4    MEASURING INSTRUMENT                        55
3.5    DATA COLLECTION                            56
3.6    DATA ANALYSIS                            57
3.7    EXPECTED RESULT                            57

CHAPTER FOUR
DATA ANALYSIS                                    59
4.1    INTRODUCTION                                59
4.2    MORTALITY RATE                                  60
4.3    PRESENTATION OF FINDINGS                    60
4.4    TEST OF HYPOTHESIS                            68
4.5    INTERPRETATION AND DISCUSSIONS                75

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1    SUMMARY                                79
5.2    CONCLUSION                                81
5.3    RECOMMENDATIONS                            83
REFERENCES                                85
QUESTIONNAIRE
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(2014, 10). Audience Perception Of The Credibility Of Foreign And Local News Organizations.. ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/3606/audience-perception-of-the-credibility-of-foreign-and-local-news-organizations-1941
"Audience Perception Of The Credibility Of Foreign And Local News Organizations." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/3606/audience-perception-of-the-credibility-of-foreign-and-local-news-organizations-1941>.
"Audience Perception Of The Credibility Of Foreign And Local News Organizations.." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/3606/audience-perception-of-the-credibility-of-foreign-and-local-news-organizations-1941>.
"Audience Perception Of The Credibility Of Foreign And Local News Organizations.." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/3606/audience-perception-of-the-credibility-of-foreign-and-local-news-organizations-1941.

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