this research study was primarily motivated by the research curiosity to examine the extent to which nigerian home movies has negatively influenced the igbo culture given the rate in which the...
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this thesis, public relations as a managerial tool in business organization (a case study of first bank of nigeria plc., enugu) is based on finding out the need of public relations at manageme...
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in this study on “comparative analysis of the role of mass communication and interpersonal communication in rural development, a study of my town; obeagu in awgu local government area, enugu...
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there have been meaningful contributions by researchers on the subject, public relations.this project developed after a series of consultants and research, it seeks to put to rest the thought...
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it is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. such roles range from complementary, subjective, subordinate to majo...
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the aim of this research work is to find out the effects of billboard advertising on product promotion, in enugu metropolis. to do this, i used survey research method to elicit the...
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the need for this study was find out “the apathetic behaviour of nigerian journalists to science and technological reporting”. this work was motivated by the felt need to know whethe...
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advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of radio, televisio...
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many people have attempted to produce formulas and philosophies for effective advertising. in a way, this is not only a dangerous but also a rather arrogant thing to do, because the form...
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communication subsist and impacts upon everything, that is an event or occurrence worth noting. it is this pervasiveness of communication that has, with the development of man, animal and the...
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