ABSTRACT
This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc.
I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects the bank and also its benefits from these activities.
Questionnaires and oral interviews were used by the researchers to gather data in the analysis. A total of 126 questionnaires were sent out to respondents comprising of the management staff, the working staff and customers of First Bank of Nigeria Plc. The researcher took note of their responses and this formed the basis of this research. Above all the researcher read and made use of important and reliable books written by authors on Public Relations.
From findings, the researcher was able to observe that the Public Relations unit of F.B.N. is used as a managerial tool and its activities are being used effectively to obtain the bank’s goals and objectives.
Another major discovery is that the bank through the Public Relation Unit has been able to make use of suggestions made by customers to make amendments in the course of its operations.
In ending this work, the researcher has made some recommendations both for the growth of the bank and also for further studies in this area.
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENTS
CHAPTER ONE
1.0 INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF RESEARCH PROBLEMS 11
1.3 OBJECTIVE OF THE STUDY 13
1.4 SIGNIFICANCE OF THE STUDY 13
1.5 RESEARCH QUESTIONS 16
1.6 RESEARCH HYPOTHESIS 16
1.7 CONCEPTUAL AND OPERATIONAL DEFINITION OF VARIABLE 17
1.8 LIMITATIONS OF THE STUDY 22
REFERENCES 24
CHAPTER TWO
2.0 LITERATURE REVIEW 25
2.1 THE HISTORICAL ANTECEDENTS
OF PUBLIC RELATIONS 25
2.2 PUBLIC RELATIONS DEFINED 34
2.3 OPERATIVE PARTS OF THE
ABOVE DEFINITIONS 36
2.4 PUBLIC RELATIONS PROCESS 43
2.5 THE PLACE OF PUBLIC RELATIONS
IN MANAGEMENT 47
2.6 THEORETICAL FRAMEWORK 54
2.7 AGENDA SETTING THEORY 56
REFERENCES 58
CHAPTER THREE
3.0 METHODOLOGY 59
3.1 RESEARCH METHOD 60
3.2 STUDY UNIVERSAL/POPULATION 60
3.3 SAMPLE SIZE 61
3.4 INSTRUMENT OF DATA COLLECTION 62
3.5 METHOD OF DATA ANALYSIS 64
REFERENCES 65
CHAPTER FOUR
4.1 DATA ANALYSIS AND
PRESENTATION OF RESULTS 66
4.2 RESULTS 67
4.3 TESTING OF HYPOTHESIS 74
4.4 MAJOR FINDINGS
CHAPTER FIVE
5.1 SUMMARY AND CONCLUSION 84
5.2 RECOMMENDATIONS 85
BIBLIOGRAPHY 87
APPENDIX
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(2014, 10). Public Relations As A Managerial Tool In Business Organization (a Case Study Of First Bank Of Nigeria Plc. Enugu)... ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/4134/public-relations-as-a-managerial-tool-in-business-organization-a-case-study-of-first-bank-of-nigeria-plc-enugu-2541
"Public Relations As A Managerial Tool In Business Organization (a Case Study Of First Bank Of Nigeria Plc. Enugu).." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/4134/public-relations-as-a-managerial-tool-in-business-organization-a-case-study-of-first-bank-of-nigeria-plc-enugu-2541>.
"Public Relations As A Managerial Tool In Business Organization (a Case Study Of First Bank Of Nigeria Plc. Enugu)..." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/4134/public-relations-as-a-managerial-tool-in-business-organization-a-case-study-of-first-bank-of-nigeria-plc-enugu-2541>.
"Public Relations As A Managerial Tool In Business Organization (a Case Study Of First Bank Of Nigeria Plc. Enugu)..." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/4134/public-relations-as-a-managerial-tool-in-business-organization-a-case-study-of-first-bank-of-nigeria-plc-enugu-2541.
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