Abstract
The main interest of this seminar paper is to identify business survival strategies and investigate their effectiveness on business growth with emphasis on small and medium-scale restaurants operating within Abuja metropolis. This paper also aims at illustrating the benefits of applying some of the identified strategies in terms of customer satisfaction, loyalty, and growth in the short and long term that the strategies brings into context when applied correctly. This research made use of qualitative research, a research design that is generally based on a social constructivism perspective which enabled the researcher obtain data through interviews, observation. The research draws its basic fundamental review from secondary data including existing legal frameworks and other related technologies, from textbooks, journals articles and other publications and opinions of experts. For this purpose, a survey was conducted among consumers and restaurant business owners within the Abuja, to identify customer satisfaction perception based on some of the identified strategies. The researcher recommended that SMEs operators should strive to develop their competences in managing and sustaining their businesses by constantly engaging in capacity building, training, research and development..
Keywords: Customer service, Customer satisfaction,Business strategies.
1.0 INTRODUCTION
1.1 The Concept of SME and the Restaurant Business 2
1.2 Statement of the problem 3
1.3 Objectives of the study 4
1.4 Methodology of research 4
1.5 Brief Background of the case study 5
2.0 LITERATURE REVIEW 5
2.1 THEORETICAL FRAMEWORK OF THE STUDY 6
2.2 MAJOR SURVIVAL STRATEGIES FOR RESTAURANT BUSINESS IN ABUJA 7
2.3 OTHER BUSINESS STRATEGIES IDENTIFIED SUITABLE FOR RESTAURANT BUSINESSES 11
2.4 PROBLEMS ASSOCIATED WITH THE GROWTH OF SMES IN NIGERIA 14
3.1 Conclusion and Summary of Findings 16
3.2 Recommendations 17
References 18 -19
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2017, 08). Effectiveness Of Survival Strategies On Business Growth Of Smes In An Emerging Economy: Evidence From Abuja Restaurant Business.. ProjectStoc.com. Retrieved 08, 2017, from https://projectstoc.com/read/8650/effectiveness-of-survival-strategies-on-business-growth-of-smes-in-an-emerging-economy-evidence-from-abuja-restaurant-business-7625
"Effectiveness Of Survival Strategies On Business Growth Of Smes In An Emerging Economy: Evidence From Abuja Restaurant Business." ProjectStoc.com. 08 2017. 2017. 08 2017 <https://projectstoc.com/read/8650/effectiveness-of-survival-strategies-on-business-growth-of-smes-in-an-emerging-economy-evidence-from-abuja-restaurant-business-7625>.
"Effectiveness Of Survival Strategies On Business Growth Of Smes In An Emerging Economy: Evidence From Abuja Restaurant Business.." ProjectStoc.com. ProjectStoc.com, 08 2017. Web. 08 2017. <https://projectstoc.com/read/8650/effectiveness-of-survival-strategies-on-business-growth-of-smes-in-an-emerging-economy-evidence-from-abuja-restaurant-business-7625>.
"Effectiveness Of Survival Strategies On Business Growth Of Smes In An Emerging Economy: Evidence From Abuja Restaurant Business.." ProjectStoc.com. 08, 2017. Accessed 08, 2017. https://projectstoc.com/read/8650/effectiveness-of-survival-strategies-on-business-growth-of-smes-in-an-emerging-economy-evidence-from-abuja-restaurant-business-7625.
- Related Works
- The Impact Of Manpower Development And Training In Efficient Management Of Parastatals (a Case Study Of National Electric Power Authority Enugu State)
- Government Regulation And Control Of Business In A Developing Economy (a Case Study Of Sunrise Flour Mills Ni. Ltd.)
- The Problem Of Partnership Business In Nigerian (a Case Study Of Esco And Co, Warri Delta State
- Motivation As A Means Of Staff Performance (a Case Study Of Delta Glas Pt)
- The Effect Of Manpower Training And Development On Organization Goal Attainment (a Case Study Of Kaduna State University)
- The Effect Of Recruitments, Selection And Placement On Organizational Effectiveness
- Motivation As A Management Tools For Increasing The Productivity Of Workers (a Case Study Of Entraco Limited Enugu)
- Strategies Of Promoting Productivity In Civil Service (a Case Study Of Enugu State Civil Services Commission)
- The Impact Of Risk Management On Organization Efficiency (a Case Study Of Dunlop Nigeria Plc)
- The Impact Of Manpower Development And Training In Efficient Management Of Parastatal (a Case Study Of Nigeria Railway Corporation Eastern Division Enugu)