Abstract
The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in Ikeja community of Lagos State. The researcher made use of the survey design to gather necessary information. Simple random sampling was used to select a sample of the population. Through the research methodology involving collection of data from a sample of residents of Ikeja in Lagos State, the researcher applied self-administered questionnaire to obtain primary data which was later analyzed by simple percentage and the hypotheses were tested using the chi- square analysis method. The result showed that television was viewed as the most preferred medium of advertisement of Guinness Stout. The researcher made the recommendation based on the findings that more attention should be focused on using television medium for advertisement of Guinness Stout.
Table of Content
Cover Page I
Title Page Ii
Certification Iii
Dedication Iv
Acknowledgement V
Abstract Vii
Table of Content Viii
List of Tables Xi
The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of Guinness Stout in Ikeja community of Lagos State. The researcher made use of the survey design to gather necessary information. Simple random sampling was used to select a sample of the population. Through the research methodology involving collection of data from a sample of residents of Ikeja in Lagos State, the researcher applied self-administered questionnaire to obtain primary data which was later analyzed by simple percentage and the hypotheses were tested using the chi- square analysis method. The result showed that television was viewed as the most preferred medium of advertisement of Guinness Stout. The researcher made the recommendation based on the findings that more attention should be focused on using television medium for advertisement of Guinness Stout.
Table of Content
Cover Page I
Title Page Ii
Certification Iii
Dedication Iv
Acknowledgement V
Abstract Vii
Table of Content Viii
List of Tables Xi
Chapter One: Introduction
1.1 Background of The Study 1
1.2 Statement of The Problem 5
1.3 Objective of The Study 5
1.4 Research Questions 6
1.5 Hypotheses 6
1.6 Scope of the Study 6
1.7 Significance of the Study 7
1.8 Operational Definition of Significant Terms 7
1.1 Background of The Study 1
1.2 Statement of The Problem 5
1.3 Objective of The Study 5
1.4 Research Questions 6
1.5 Hypotheses 6
1.6 Scope of the Study 6
1.7 Significance of the Study 7
1.8 Operational Definition of Significant Terms 7
Chapter Two: Review of Literature
2.1 Introduction 8
2.2 Review of Concepts 8
2.3 Review of Related Studies 16
2.4 Theoretical Framework 17
2.5 Summary of Literature Review 17
2.1 Introduction 8
2.2 Review of Concepts 8
2.3 Review of Related Studies 16
2.4 Theoretical Framework 17
2.5 Summary of Literature Review 17
Chapter Three: Research Method
3.1 Introduction 18
3.2 Research Design 18
3.3 Population of Study 19
3.4 Sampling Technique 19
3.5 Description of Research Instrument 19
3.6 Validity and Reliability of Data Gathering Instrument 20
3.7 Method of Data Collection 20
3.8 Method of Data Analysis 21
3.1 Introduction 18
3.2 Research Design 18
3.3 Population of Study 19
3.4 Sampling Technique 19
3.5 Description of Research Instrument 19
3.6 Validity and Reliability of Data Gathering Instrument 20
3.7 Method of Data Collection 20
3.8 Method of Data Analysis 21
Chapter Four: Data Presentation and Discussion Of Findings
4.1 Introduction 22
4.2 Data Presentation and Analysis 20
4.3 Test of Hypotheses 32
4.4 Discussion of Findings 36
4.1 Introduction 22
4.2 Data Presentation and Analysis 20
4.3 Test of Hypotheses 32
4.4 Discussion of Findings 36
Chapter Five: Summary, Conclusion and Recommendations
5.1 Introduction 39
5.2 Summary 39
5.3 Conclusion
5.1 Introduction 39
5.2 Summary 39
5.3 Conclusion
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 02). Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State.. ProjectStoc.com. Retrieved 02, 2016, from https://projectstoc.com/read/7262/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout-in-ikeja-community-of-lagos-state-6792
"Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State." ProjectStoc.com. 02 2016. 2016. 02 2016 <https://projectstoc.com/read/7262/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout-in-ikeja-community-of-lagos-state-6792>.
"Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State.." ProjectStoc.com. ProjectStoc.com, 02 2016. Web. 02 2016. <https://projectstoc.com/read/7262/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout-in-ikeja-community-of-lagos-state-6792>.
"Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State.." ProjectStoc.com. 02, 2016. Accessed 02, 2016. https://projectstoc.com/read/7262/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout-in-ikeja-community-of-lagos-state-6792.
- Related Works
- Perception Of Cybercrime Among Nigerian Youths (a Study Of Caritas University)
- The Impact Of Mass Media Campaign Against Aids Among Teenagers (a Case Study Of Enugu State)
- Influence Of Esbs Radio On The Economic Empowerment Of Agbani Community In Enugu State.
- The Use Of Audio-visual Technology In School Libraries And Students’ Academic Performance: A Case Study Of International Early Learning Center/dorothy International Secondary School, Aba.
- Evaluation Of The Role Of The Internet In Elevating Communication Efficiency In Nigeria
- Analysis Comparative Of The Performance Of Journalist In Government And Private Owned Media Organization
- Information Technology And The Changing Role Of Mass Media In Nigeria
- The Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective, Case Study Of Nigeria Brewerie Plc
- Impact Of Television Advertising In Promoting The Sales Of Mtn Products In Enugu Metropolis
- Television As A Postive Contributor To The Socialization Of Children