Abstract
This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria.
The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research hypothesis.
Moreover, the survey method of research enabled the researcher to seek for some expert’s opinion on the topic, as well as data collections and sits interpretation.
The literature relating to the topic understudy was reviewed through both primary and secondary sources of literature.
Furthermore, the researcher used 300 respondents as the sample size which was used to represent the population of study. The data collected was analyzed and the hypothesis was also tested.
The findings of the study showed that, advertising is a source of revenue generation to the broadcast media organizations in Nigeria and FRCN, Enugu medium is a typical example. The researcher summarized the topic, drew conclusion and made recommendations based on findings.
TABLE OF CONTENTS
Title page - - - - - - - - i
Approval page - - - - - - - - ii
Dedication - - - - - - - - iii
Abstract - - - - - - - - - iv
Acknowledgement - - - - - - - v
Table of contents - - - - - - - vi
List of Tables - - - - - - - - ix
CHAPTER 1
INTRODUCTION
1.1 Background of the study - - - - - 1
1.2 Statement of the research problem - - 4
1.3 Objectives of the study - - - - - 7
1.4 Significance of the study - - - - - 8
1.5 Research questions - - - - - - 9
1.6 Research hypotheses - - - - - 10
1.7 Theoretical framework - - - - - 11
1.8 Scope of the study - - - - - 12
1.9 Limitation of the study - - - - - 13
1.10 Definition of terms - - - - - - - 13
References - - - - - - - 17
CHAPTER TWO
LITERATURE REVIEW
2.1 Source of literature - - - - - - 19
2.2 Review of relevant literature - - - - 19
2.3 Summary of literature - - - - - 30
References - - - - - - - 31
CHAPTER THREE
METHODOLOGY
3.1 Research design - - - - - - - 32
3.2 Area of study - - - - - - - 33
3.3 Research population - - - - - 34
3.4 Research sample - - - - - - 35
3.5 Sampling technique - - - - - 37
3.6 Instrument of data collection - - - - 38
3.7 Method of data collection - - - - 39
3.8 Method of data analysis - - - - - - 39
3.9 Expected result - - - - - - 41
References - - -- - - - - 43
CHAPTER FOUR
PRESENTATION AND INTERPRETATION OF FINDINGS
4.1 Data presentation and analysis - - - - 44
4.2 Analysis of research questions/hypothesis - - 53
4.3 Discussion of results - - - - - 56
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary - - - - - - - - 58
5.2 Conclusion - - - - - - - - 60
Bibliography - - - - - - - - 62
Appendix - - - - - - - - 65
Questionnaire - - - - - - - 66
LIST OF TABLES
Table 1: Gender distribution of respondents - - 45
Table 2: Marital status of respondents - - - 46
Table 3: Age distribution of respondents - - 47
Table 4: Academic qualification of the respondents - 48
Table 5: Education qualification The variables that occur for the respondents - - - - - - 48
Table 6: The second variables from the respondents - 49
Table 7: The third variables from the respondents - 50
Table 8: the fourth variables from the respondents - 51
Table 9: The first variables from the respondents - 52
Table 10: The sixth variables from the respondents
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). Advertising As A Source Of Revenue Generation To Broadcast Media Organization In Nigeria (a Study Of The Frcn, Enugu).. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3319/advertising-as-a-source-of-revenue-generation-to-broadcast-media-organization-in-nigeria-a-study-of-the-frcn-enugu-8334
"Advertising As A Source Of Revenue Generation To Broadcast Media Organization In Nigeria (a Study Of The Frcn, Enugu)." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3319/advertising-as-a-source-of-revenue-generation-to-broadcast-media-organization-in-nigeria-a-study-of-the-frcn-enugu-8334>.
"Advertising As A Source Of Revenue Generation To Broadcast Media Organization In Nigeria (a Study Of The Frcn, Enugu).." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3319/advertising-as-a-source-of-revenue-generation-to-broadcast-media-organization-in-nigeria-a-study-of-the-frcn-enugu-8334>.
"Advertising As A Source Of Revenue Generation To Broadcast Media Organization In Nigeria (a Study Of The Frcn, Enugu).." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3319/advertising-as-a-source-of-revenue-generation-to-broadcast-media-organization-in-nigeria-a-study-of-the-frcn-enugu-8334.
- Related Works
- Impact Of The Electronic Media In The Economic Development Of Nigeria (a Case Study Of Enugu State Broadcasting Service Enugu)
- Impact Of Television Advertising On Etisalat Market Audience (a Study Of Owerri Metropolis, Imo State).
- The Impact Of Nigerian Press On Shaping The Country’s Political Structure (period Of Study 1999 To 2004
- The Effects Of Pornographic Films On Nigeria Youths
- Mass Media As An Instrument Of Political Mobilization: (a Case Study Of The Enugu State Broadcasting Service (esbs)
- Impact Of Gulder Advertisement On The Social Behaviour Of Students Of Enugu State University Of Science And Technology Enugu.
- The Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths: A Case Study Of Esut Students, Enugu.
- Public Relation As A Tool For Industrial Harmony (a Case Study Of The Nigerian Police Enugu)
- Impact Of Salt Fm Radio On Political Mobilization Of The People Of Ezza North L.g.a. Of Ebonyi State.
- Public Relation A Tool For Conflict Resolution (a Case Study Of Nitel)